Reseller Tip #6: Embedding Expand Videos

We hope you had a chance to read our most recent reseller tip about embedding Expand brochures…and our other Expand Reseller Tips!

Today’s helpful tip is about embedding Expand videos from the Expand reseller site.

Read below to learn how to embed Expand videos into your own website…


Tip #6: How to Embed Expand Videos

We have a wide collection of Expand product videos. Do you need an easy way to show your customers the Expand products that you sell without directing them to us? Just embed our Expand videos into your own website using the simple steps below:

1.Go to http://www.expandmedia.com/usdealers -OR- www.qualitybannerstands.com.

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2. Click on Expand Portable Displays

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You’ll be taken to a screen that looks like this:

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3. Click on Expand Videos

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4. After you click on Expand Videos, scroll through until you find the video that you want to embed.

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5. At the bottom of the video, you’ll see a play button and some other control buttons. Hover over them with you mouse, and click on the one that says Share Control. (The button looks like a square with an arrow.)

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6. Once you click the Share Control button, you will see a pop-up that allows you to either copy the embed code or embed it into your Twitter, LinkedIn or Facebook account.   

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7. If you click on the one that says Embed, it will say Embed code is now in your clipboard!

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8. Then simply go to your website and paste the code! 

You can also change the size of the video. When you copy the code into your website, it puts it into an iframe. You can click inside of the iframe to change the height and width of the video if you choose. Just place your curser where it says width and enter the width you want, then put your curser where it says height and enter the height that you want.

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If you want to also publish it to your social media pages, make sure you are logged into your social media account and click on the embed button and choose the Twitter, LinkedIn or Facebook option. Then just click Tweet, Share, or Post to Facebook.

We hope that embedding the videos is helpful for you. If you have any questions, please contact us at us@expandmedia.com.


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Expand Tips – Draw a Crowd in a Small Space with Table Top Displays

Table Top Displays are a great way to draw a crowd in a small space. Many companies don’t consider using table tops, because they think they need a bigger, flashier display to grab their audience’s attention. However, if set up correctly, a table top can grab attention just as much as a bigger display does. And at a much more cost-effective price!

Tips for Setting up your Table Top Display: 

1. Use One Big Image
When you have a lot to display, but a very small area to display it in, you may not know where to begin! How do you know where to start? Exhibitor Magazine suggests starting with one big image. With a table top setup, you have a much smaller area than you would with a 10’ x 10’ or 20’ x 10’ booth space. Since you have such a small space to portray your message, it’s important to use one main image that gets your message across, instead of several different images that may make your small table space look cluttered and lose your audience’s attention.1

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Use one big image in your table top display to get your message across.

2. Incorporate a Table Throw
Another great way to capture attendee’s attention at an event is to include a custom printed table throw. Using the show-provided table cloth is boring and does not add anything to your display. Instead of renting one of these dull looking table cloths at every show you exhibit at, make a one-time purchase for a customized table throw that you can reuse at each event. Most of them are also washable and can be used multiple times. And because they are reusable, the cost pays for itself after just a few table top events!

Add an image or logo printed directly onto the table throw. Perfect for adding additional branding to your booth or tabletop setup! Expand offers 4’ 6’ 8’ and custom sized fabric dye-sublimation printed table throws. The Expand Table Throws give your table top display a polished, professional look.

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3. Use Table Display Options and Accessories
Once you have your table throw set up, you will need to add accessories to the table.  Exhibitor Magazine mentions using accessories in your table top display, just like you would with a bigger booth setup. Table top displays are just like traditional exhibits, in that you can accessorize them with everything from shelving and lighting to brochure holders to IPad holders. 2

Displays and accessories that you can use with your table top include:

Pop-Ups
Pop-up displays are the perfect solution for the show on the go! A pop-up display usually consists of a light-weight frame for easy setup that literally “pops” open and allows you to attach graphics, usually with fasteners or magnets. Since the frame collapses back to a compact unit, pop-up displays are easily transported. Expand offers many pop-up displays for table tops, including the 2 x 2 Expand MediaWall, the 2 x 2 Expand MediaFabric and the Expand MediaSquare, which come with fabric graphics that attach to the structure with Velcro®, allowing you to leave them on between events for quick assembly.

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Light-weight pop-up frames fit on a table and are easy to set up.

Banner Stands
Do you have a lot of materials to display on your table? Banner Stands are compact and take up very little space on your table, leaving room for you to also display other product displays, brochures or catalogs. You can also combine multiple banner stands or use banner stands in different heights to create a versatile table top display with a professional feel. Expand offers the Expand QuickScreen 3 and Expand QuickScreen 3 mini that feature a multi-segment pole that allows for multiple message to be viewed at different heights.

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Use different sized banner stands for a unique, versatile table top setup.

You may want to also consider a double-sided banner stand, which allows you to promote your message from two angles.

Lighting
Lighting is just as important for a table top display as it is at any bigger trade show setup. According to Pegasus Lighting, the most successful displays use lighting to attract visitors. “If you are presenting a table top or pop up display, you shouldn’t sacrifice good lighting just because you are taking up less space. You still want an engaging, attractive appearance that will draw visitors by appealing to their sense of wonder.”3

Let your lighting do the work of getting potential customers to your table. A well-lit table top display creates a welcoming atmosphere and attracts more visitors to your table top display. Direct the light to what you want your visitors to see. And remember, it’s always a good idea to check with the event venue or show management to confirm which types of lighting fixtures are allowed.

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A well-lit table top display attracts more visitors and helps your message stand out.

As you can see, a table top display is a very small but very effective marketing vehicle. According to fitsmallbusiness.com, smaller trade shows are growing.4 You can take advantage of the space provided to you at a smaller trade show venue by following the above tips for table top displays. And keep in mind, a table top set up still has many advantages over bigger booth set ups including easy setup, portability and cost savings.

Click here to see the Table Top Displays that Expand offers >>

Click here for additional posts on the Expand Blog!


Footnotes

1. Exhibitor Magazine. Twelve Tips for Tabletops
2.Exhibitor Magazine. Exhibitor Q & A: Tabletop Exhibits
3. Pegasus Lighting. Tips to Light Your Trade Show Booth, Exhibit, Kiosk or Display
4. fitsmallbusiness.com

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Expand Tips from the Experts: Evaluating Trade Show Participation

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Susan Volovski, Marketing Content Producer, Expand

Hi, my name is Susan and I am part of the Marketing Department at Expand.

My last post discussed how to get people to your booth by getting it to stand out against the competition. Today, I’d like to talk about how to evaluate trade show participation from the event.

Read my current post to learn how to evaluate whether your event was a success!


Evaluating Trade Show Participation
This first post describes how to get people to your booth. But what do you do once the event is over? You worked really hard getting attendance rate to your booth and don’t want all of that work to be for nothing!

Read following tips for evaluating trade show attendance:

Before the Event
In order to be able to measure trade show participation, you’re going to need to do some planning prior to the event. There are two important things to keep in mind during the planning stage – Return on Objectives (ROO) and Return on Investment (ROI).

objectivesReturn on Objectives is a “pre-event” approach to setting goals, where organizations set initial objectives. This approach deals with pinpointing eventual targets to be achieved by the end of the event. While planning the event, set clear objectives of what you want to accomplish. For example:

  • What do you want people to do as a result of coming to your booth?
  • Who can perform the expected action so that it benefits your company? (i.e. – Who are you going to invite?)

Return on Investment is a more quantitative approach that compares the costs that you will spend on the show to the actual revenue generated. Think about how much revenue you will receive and try not to spend more than that on the cost of flights, hotel rooms, etc. If it’s a smaller show that you won’t get much revenue from, don’t send 10 people. Instead, just send one or two people who are knowledgeable enough to talk about all the products or services that you’re promoting at the event.

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During the Event
Make sure that the people attending the event take accurate notes and determine whether your objectives are being met. Also, make sure they have Lead Forms and mark the leads that are high-quality. It’s not about scanning the badges of every single person who comes to the booth; It’s about keeping track of the high-quality leads (i.e. people who actually showed interest in purchasing your products or services.) And make sure that they write down accurate details. For example, if someone asked you to send them a product brochure or asked to have a sales person call them within a certain time frame, you want to make sure all of that information is written down so that someone can follow up with them after the event.

Sample lead form: lead_form4
*Click here to download

After the Event
objectives-bubbleThe first thing to measure after the event is your Return on Objectives. Go back to the objectives that you came up with during the planning stage and determine whether you reached them.  If not, ask yourself why you didn’t accomplish these objectives. What could you have done differently? Did you set realistic goals? Did you talk to enough people at the booth?

Ask yourself, “Did people get our message? Did they process it?” If not, why?

The next thing to measure is your Return on Investment. There are two things you can check to determine your Return on Investment: new revenue generated and cost savings. New revenue generated at a show includes new leads and prospects and growth of your existing revenue database.

Revenue can be a difficult thing to measure because you don’t usually get an immediate sale while at the show. However, instead of waiting until you get the sales, you can estimate the revenue that you generated by gathering the following information:

  • The number of high-quality leads you received from the show.
  • Your company’s average percentage of closed sales per 100 sales calls.

Once you have measured the revenue, you can also measure your cost savings. Is the cost of new revenue from the show more than the cost that you spent on the event?

What do you do after measuring the ROI & ROO from the event?

1. Distribute the leads:
One of the first things you want to do after a trade show is to make sure the leads from the event are followed up on. Make sure to distribute them immediately aftefollow-upr the event. The faster you distribute the leads, the more motivated your staff will be to follow up!

2. Report event performance to senior management:

Create a summary report for the event. Use dashboards for consistent matrices, analysis and event-mix strategy refinement. Compare these scores to averages for all of your events and show the results to your Trade Show Manager so he or she can look at the averages and decide if it’s worth it to attend the show again next year.

Read my first blog post about getting people to your booth >>

View more Trade Show Tips on the Expand website >>


I hope that you found this information helpful.
Click here to see additional Tips on the Expand Blog!

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Expand Tips from the Experts: Get Your Booth to Stand Out Against the Competition

susan-2

Susan Volovski, Marketing Content Producer, Expand

Hi, my name is Susan and I am part of the Marketing Department at Expand.

There are 2 areas to focus on when planning a trade show: How to get people to your booth and how to evaluate trade show participation after the event. Today I’d like to talk about getting people to your booth.

Read my below post about getting your booth to stand out against the competition!


Getting Your Booth to Stand Out
In order to get people to come to your booth, you need to capture their attention in a way that makes you stand out against your competitor’s booths. There are a lot of different booths set up at a trade show venue and trade show attendees are often overwhelmed. With all of this over-stimulation, how do you get people to want to stop by your booth?

Here are some tips to help you stand out against your competition at a trade show:

1. Break a Rule
This technique involves thinking outside the box to go against the normal “rules” that keep many companies from stepping outside their comfort zones. By bringing people out of their comfort zones, you can make an immediate impact. Once you establish your audience, you can connect and communicate in any way you choose. 1

For example, you can use larger-than-life objects in your booth, slant your walls, or even change the variance height in your booth. (Although some shows have rules about the variance height of your booth, some will allow it and it doesn’t hurt to ask. The worst that they can say is “no”.) By not confining yourself to these usual “rules” that most people adhere to, you can make small changes that will help you to stand out.

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Using slanted walls or adding larger than life objects are ways to break the usual “rules” that people conform to at trade shows and help your booth stand out against the competition.

 2. Use Humor
Serious trade show exhibiting is expected and quite honestly, a little boring.  A light-hearted approach to trade show marketing is surprising and refreshing. When communicating with a general audience, you can often achieve more with humor than with a serious approach. Humor establishes rapport, breaks down walls, establishes openness and will grab people’s attention long enough that they will want to stop by your booth.

The humor used when marketing your trade show booth doesn’t have to be laugh-out-loud funny, just something that is a little out of the ordinary. For example, Expand recently attended a healthcare show, and gave out Swedish fish and chocolate candies as a giveaway. It was a little humorous to give out candy at a healthcare show, and it also made us stand out as none of the other booths were doing this. It was a little unexpected and amusing. Everyone came up to the Expand booth saying, “I hear you’re giving out Swedish fish!” Then since people were already at our booth, they asked us who we are and what we do. We ended up handing out a lot of brochures and capturing a lot of leads from the event.

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The Expand Booth at the HCEA healthcare show.

3. Get People to Interact at Your Booth
Today, people are so bombarded with marketing messages that they want to avoid companies who are trying to sell them something with the same old message. This is especially true at a trade show, where everyone is trying to scan their attendee badge or sell them the same thing. In order to rise above this over-stimulation, you need to think of a creative solution that will capture trade show attendees’ attention. One way to do this is to create an experience within your booth space. 2

Most people are not going to stop by your booth if there is nothing to do. Instead try doing something interactive. Have a fun with this! If you have fun, your clients will have fun too. For example, a sports drink company created an interactive booth setup where people could participate in climbing a rock wall, punching a punching meter, and using an ad-lifting pulley bar. Then at the end of the day, everyone who participated could come back to the booth to receive a free sports drink.

Another example is when companies use interactive touch screens or when they use technology to create a “virtual reality” inside their booth space.  A music company, Polk Audio, created a band inside of a sound-proof booth.Instead of people walking by and ignoring their message, people came inside the booth to listen to the music, which lead to a spike in demos and the company was able to collect thousands of email addresses from people who entered their booth. 3

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Touchscreen technology is one way to get people to interact at your booth.

Of course, you may not have the budget to afford this high-tech software for your booth. That’s okay! There are other things that you can plan that will bring people to your booth, such as a giveaway or a drawing for a chance to win a free item. Create a game that they can play at the booth or ask them trivia questions for a chance to win a prize. Anything that helps the attendees engage will help with your booth presence and draw more people.

4. Use a Dramatic Booth Setup
Being dramatic with your booth setup is a great way to get it to stand out and to grab the attention of passers-by. Weave a story, and then tell it through your structure.  Use bright colors and artwork that attendees will remember. Unique items that are out of the ordinary also help play up the drama of your booth. Think larger than life elements, possibly suspended from overhead.

And don’t forget the lighting! When a visitor comments on a booth being dramatic, it is almost always because the exhibit was well lit. A well-lit stand in an exhibit hall creates a welcoming atmosphere and attracts more visitors to your booth. Direct the light to what you want your visitors to see and consider incorporating a backlit wall or lightbox to highlight a product or message.

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A well-lit booth attracts more visitors & helps your message stand out.

What if you have a limited budget?
You can still create a great booth setup on a limited budget. Most of what I mentioned in the above guidelines doesn’t require a huge budget. For example, changing the variance height on your booth shouldn’t cost you much extra. You can also have giveaways at your booth that are not expensive, such as candy. Keep in mind, one way to stick to a trade show budget is to only send employees who need to be at the show. Downsize the team of people attending to the main decision makers or key sales people to save money on travel, hotels and meals. Then that money saved can instead be used toward your booth layout and finding ways to attract visitors to your booth.

*Remember, in order be able to think outside the box when designing your booth, you will have to start planning your booth layout early. Click here to see some of Expand’s ready-made booth setups to help you get started >>

It’s also important to “Reality Check” your ideas early on when you start creating your booth setup. No one wants to have an idea of how their booth will be set up and then find out two weeks before the event that it cannot work in their booth space.4

Use the 3-D Display Builder Tool to Create Your Own Booth Setup!  >>

Once you get people to come to your booth, you also want to make sure that you accurately capture the leads from the show. Stay tuned for my next post, where I will discuss how to measure trade show participation and accurately track all of the leads from your event!

Footnotes

1. Leo Boczar, The Skapa Group, presentation at Exhibitor FastTrak conference www.linkedin.com/in/lboczar
2. Studio North: www.studionorth.com/blog/3-ways-to-make-your-event-booth-a-buzzing-interactive-crowd-magnet 
3. Exhibitor Magazine: www.exhibitoronline.com/topics/article.asp?ID=1738
4.  Joe Federbush, Evolio Marketing, presentation at Exhbitor Fast Trak conference http://www.webwire.com/ViewPressRel.asp?aId=205331


I hope that you found this information helpful.
Click here to see additional Tips on the Expand Blog!

Questions? Click here to contact us.

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