Expand Tips from the Experts: Five Tips for Enhancing Your Outdoor Display

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Bill Hetzel, Expand Account Executive, bill.hetzel@exandmedia.com

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region.

I hope you had a chance to read my first tip about Features and Benefits of the Expand GrandFabric.

Today I’d like to talk about how Expand can help your clients with their outdoor brand activations with my five easy tips!

Feel free to contact me at (203) 685-9006 or bill.hetzel@expandmedia.com.


Tips for Enhancing Your Outdoor Booth or Display
Here in Traverse City, summer has arrived! Many of my agencies and dealers support Outdoor Events and they often ask me questions about exhibiting at an outdoor venue.

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I have developed 5 helpful tips for enhancing your outdoor booth or display…

1. Make sure the outdoor setup is sturdy and reusable
When people are exhibiting at an outdoor event, it’s important that they have a display with solid construction – No plastic of course. Do your brands ask you for cheap, weak, outdoor stands like you see in front of fast food?  I don’t think so!

Displays for outdoor events need to be able to stand up to wear and tear from wind, rain and any other harsh weather conditions. It’s important to understand the wind range that the product can withstand and use displays that contain broad bases or heavy base plates that will keep the display in place in any extreme weather condition.

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Expand offers a full line of outdoor displays that stand up to summer weather conditions >>

2. Don’t overwhelm your audience with too much text or too many images
The outdoor displays that stand out the most are ones that have very bright, colorful layouts with minimal text. Remind your clients to use a lot of images and have very little white space. Let them know that fewer text is better and that it’s important to use a large, easy-to-read font that can be seen from an appropriate viewing distance.

The same goes for graphics. It’s great to use images to make a display “pop”, but your clients may want to stick to no more than three images to avoid overwhelming people. Below is an Expand GrandFabric Outdoor that was used at the Sturgis Motorcycle Rally. The image is clear and uncluttered and there is a minimal amount of text, which is viewable from 10 feet away:

3. Use products that are easy to set up and dismantle 
Exhibiting at an outdoor event in the summer can be exhausting in the hot weather. The last thing that most crews want to do at the end of a long, hot summer day is to spend an extra two hours taking down the display while sweating in the heat. With Expand products, you can pop up, take down and roll away your outdoor event presentation in less than 30 minutes!

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4. Get Creative to Save Money 
Sometimes your client’s budget dictates what they are able to buy. Fortunately, there are a lot of outdoor event displays that are geared toward cost-conscious customers, such as Expand’s economy line. Our outdoor Promo Products and Retractable Banner Stands can be a great and very cost-effective marketing tool when attending an outdoor event on a budget.

Click here to view our Economy Line >> 

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 5. Know the Rules for your Outdoor Event 
Every event has different rules for exhibitors and an outdoor event may have very different space requirements, variance height options for outdoor booths, electrical requirements, etc. than the indoor events you are used to exhibiting at. Make sure to be aware of show exhibit guidelines and regulations. You don’t want to get to the event and find out that you broke a rule and are not allowed to exhibit!


I’ve been with Expand for over 10 years and we’ve always lead the way in quality outdoor brand activation. When it comes right down to it, your clients expect a repeatable event experience and Expand Outdoor Displays are still being used today from their inception over 10 years ago!

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Expand Tips from the Experts: Understanding & Delivering on Your Client’s Requirements

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Andre Sao, Expand Account Executive,  andre.sao@expandmedia.com 

Hi, my name is Andre Sao and I’m the Expand Account Executive for the Mid-Atlantic.

In our industry, partnering with your clients to truly understand their requirements, and then being flexible enough to deliver on those requirements makes the difference between success and failure.

Read my post about understanding your client’s requirements. To further explore where Expand can partner with you, please contact me at 203-870-2043.


Understanding & Delivering on Your Client’s Requirements 

1. Start with a detailed brief
It sounds so intuitive to start with a detailed brief, but all too often these simple qualifying questions are assumed, which leads to proposing soludetailed_brieftions that are not fit for what the client is really looking for.

Ask them the following questions to figure out exactly what their specific needs are:

  • What are they trying to achieve?
  • How will they measure success?
  • What is their plan and time frame?
  • What is the budget?

From here, honing in on exact requirements is much simpler, and ensures that your proposal lands on the mark.

2. Explore Options
Tendering projects doesn’t have to be a pain! With the brief in hand, it’s time for product selection and reaching out to suppliers. Depending on the project, you may have products in mind already, but don’t shy away from asking trusted suppliers if they have any other suggestions. New products come on the market constantly.

For example, the Expand GrandFabric system can achieve and often improve on many of the design features of traditional SEG systems, at a fraction of the price.

Once options are set, it’s important to present them back to the client – and a picture is worth 1,000 words! One of the easiest ways to show your clients different options is using the Expand DisplayBuilder, a free, 3-dimensional brandable rendering tool that can help your client go from on the fence to purchasing decision in minutes.

This unique tool creates the layout for your customer’s display, so they can visualize what you are offering. Expand also offers a full library of product pictures and other tools to help with these projects. If you’d like a step-by-step run through of these visual reseller solutions, please reach out to my colleague, Susan at susan.volovski@expandmedia.com.

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At Expand, we offer a select product range and pride ourselves on offering the best quality and value for each budget. From campaign retractables to backlit SEG booths, to sourcing vetted products through Expand’s own network– we are confident that we can offer you a solution that will suit your clients’ needs, and be a great asset to your team!

3. Deliver on the project
We’ve all been there: designs and artwork submitted, purchase orders in place, deadlines looming- and then those unfortunate holdups happen. Minimizing these instances, and dealing with them effectively is when choosing suppliers of high-quality products, and outstanding customer service pays off.

Expand offers a Limited Lifetime Warranty. As an Expand customer, you’ll have a single point of contact who will manage your project from order stage through to delivery. If something comes up, we create solutions.

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Remember, taking the time to completely understand the brief is very important and well worth it. By gathering this information, we can help them determine their best fit and ensure a successful event!

Partner with Expand and we’ll make you look good!

Click here for More Expand Tips from the Experts >>


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Expand Tips from the Experts – Joe Dunn

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Joe Dunn, Expand Account Executive,  joe.dunn@expandmedia.com

Hi, my name is Joe Dunn and I’m an Account Executive at Expand.

Portable event displays can be very abstract for people who don’t use them on a day-to-day basis. Expand provides our resellers with easy-to-use tools that help customers get a good understanding of our displays before making a decision.

Read my post about using Expand’s effective marketing tools to help your customers visualize before they buy.


Marketing Strategies to Increase Sales: Help Customers Visualize Before They Buy

Have you ever had customers who were on the fence about making a purchasing decision because they were not 100% sure what they are getting? That’s why it’s very important for your customers to be able to visualize their display before they buy.

We offer many helpful tools that enable your customers to see exactly what their display will look like…

DisplayBuilder: 
Expand’s unique DisplayBuilder tool provides 3-D renderings of our displays that you can fit your client’s logos to. This free rendering tool enables you to envision the layout for your customer’s pop-up display, trade show booth, or mobile marketing event so they can visualize what you’re offering. The customer can move around the display and see it from all angles right on their computer.

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*Click here to learn more about the Display Builder

Marketing Materials:
Expand has in-depth brochures for all displays, that will help customers get a better understanding of dimensions, application, and advantages of each model.

You can also access ready-made kits of how for 10′ or 20′ booths. These kits provide some examples of how to use Expand products in different configurations for your event. A simple way to find a fast solution!

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Look at the Expand Kits to help your customers visualize their display in a certain configuration.

Expand Image Bank:
We provide our resellers with real pictures of our displays from past projects. Customers can see how other companies have used our displays. All registered resellers can fill click on the Reseller Tools tab on the top of the Expand website and fill out the online form to receive access to our new Image Gallery on Box.com, where you will be able to access all of these images.

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Click here to fill out the online form & access the Image Bank

Use these visualization tools to increase sales by going from sales inquiry to visualizing solutions within minutes!

Account Executives:
Additionally, remember that all Expand resellers have access to their local Account Executive. Our Expand Account executives are extremely knowledgeable about our products and can help with whatever you will need to get your client set up with a great looking, quality display. Contact them today!

Click here to find the Expand Account Executive in your area >>

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All of these visual reseller solutions are available on the Expand website. Most of them are located under the “Quick Links” tab on the left side of the website.

If you would like a step-by-step run through of each of these quick links, please contact my colleague, Susan Volovski at susan.volovski@expandmedia.com and she will set up an online tutorial with you.


I hope you found this information helpful. Click here for additional Tips on our Blog!

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Expand Tips from the Experts – Paul Filart

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Paul Filart, Expand Account Executive, paul.filart@expandmedia.com

Hi, my name is Paul Filart and I’m the Expand Account Executive for the Pacific Northwest.

In our line of work in sales and marketing, credibility is everything. Read my post about how the success of a sales professional is hinged on credibility and the importance of selling products that are trustworthy, reliable and dependable.

If you have any questions, please feel free to contact me. I can be reached at paul.filart@expandmedia.com or (203) 870-2029.


Credibly in Sales and Marketing

Why is credibility so important? Stephen Denny sums it up nicely for me in his book Killing Giants:

“Trust is built on credibility, and credibility comes from acting in other’s interests before your own.”

It all Starts with Credibility
The root word of credibility is “cred”, which means, “to believe”. I communicate my belief in a product, and it inspires the same feeling in my clients. The key to this “cred” is integrity. A person of integrity is someone who does what he or she says and says what he or she means. When a meeting is set, this person is there at the right time. When he says he’ll get back to you, he’ll get back to you. When he commits to a project due date, he does everything in his control to meet that due date.

It’s all about Them
Credibility doesn’t happen overnight. It’s something that I have to earn; and it takes time, patience, and consistency to build. It takes discipline in follow-up and follow-through to establish it.  It comes from a combination of factors – an excellent product, an established company, outstanding customer service, and by faithfully representing my client’s needs and earning a reputation for being “customer/client first”. It’s not just about selling a product but actually taking time to find out more about the need. It means working on weekends. Sometimes it means coordinating with production even before that first cup of coffee! Oftentimes, for me, it involves making several pit stops during a 3 hour drive to answer a client’s question. A fast response time goes a long way.

Trust is Gained. Loyalty is returned.
While the “vetting” process is sometimes lengthy, good clients are always worth it. I stay the course and once I’ve earned their trust, I’m no longer just a sales person but have become a partner. Partners who know that their interests are of utmost importance don’t hesitate to reach out when they have a need. They understand that I’ve got their back, and that I’m here for the long haul. Even when things aren’t always perfect or don’t go as planned, they continue to choose me… choose us.

Visit our website to learn about Expand’s high quality products >>

Download our Product Brochure >>

Click here to contact your Expand’s Account Representative >>

I hope that you found this tip helpful for gaining credibility with your own clients. Click here for additional Tips on our Blog!


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Expand Tips from the Experts – Jeff Pfalz

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Jeff Pfalz, Expand Account Executive, jeff.pfalz@expandmedia.com

Hi, my name is Jeff Pfalz and I’m an Expand Account Executive based out of Cincinnati.

One of the most important parts of being a sales person is in-person cold calling. Read my post about the importance of meeting with a company’s decision maker in person and a helpful strategy that I use to be successful with these in-person meetings.

If you have any questions, please feel free to contact me. I can be reached at jeff.pfalz@expandmedia.com or (203) 870-2049.


In Person Cold Calling

A very important selling strategy is in-person cold calling. The goal of the in-person cold call is to meet the decision maker and get him or her interested in what you’re selling, as well as to build a strong customer relationship.

We all know that walking through any door to any business, speaking with the decision maker and selling our services is a goal, but not necessarily reality. After many personal attempts in the art of in-person cold calling, I came up with a strategy that works. Keep in mind that these are the steps that work for me and not an exact solution.

I came up with “RED”: Research, Educate, & Drop-in:

Research: Researching the company confirms that they buy what you sell.
Educate: Study the company on your own. This will provide you with key talking points.
Drop in: and say “Hello”.

Meeting the Gatekeeper/Receptionist
There are several road blocks to in-person cold calling: The one I would like to discuss first is meeting the person who is behind the desk as you walk through the door. This is the person that just “can’t wait” for another sales person in an obnoxious suit to greet them with a cheesy line. Don’t be that person because at the end of the day you have only one shot, which can make or break whether you get the information you need to speak with the decision maker.

When you greet the receptionist, use eye contact and a smile. Be positive and enthusiastic; Your attitude and enthusiasm (along with fresh breath) is contagious! Scan the room to see if you can find something to ask about – pictures, awards, anything interesting. Remember to keep the introduction short and to the point, as that person is usually busy and not in the mood for listening to a long sales pitch.

The most important part of this greeting is having your product brochure and business card to hand out. This will make it easy for the receptionist to determine who you are and who you will need to speak with.

Gather Information
While you’re there, gather as much information as you can, including the name of the receptionist, gatekeepers and decision maker or person who buys what you’re selling. Make sure that you leave your catalog or brochure and your business card so that your information will get back to the purchaser.

Also, on a side note, don’t be discouraged by signs that say NO SOLICITATION. In my experience I have never been asked to leave. At least not yet!

One last thing: Don’t overstay your welcome. You don’t want to be like that family member that does not know when to leave and go home!

Follow Up and Never Give Up
It’s also important to remember to follow up. Once you receive their contact information, make sure to call that evening or the next morning, introduce yourself and do what you’re paid to do: build the relationship and sell.

If you do not receive the information you need, just remember that this is a process. Some of the best clients you will ever have can take several years to buy. That’s why it’s important to have patience and a never-give-up attitude!

Keep in mind:Our greatest weakness lies in giving up. The most certain way to succeed is always try just one more time.” – Thomas Edison

Mention Quality
Don’t forget to mention the quality of your products and services. Below is the link to Expand’s brochure for our full high-quality product line.
Click here for the full Expand Collection Brochure >>   

I hope that you enjoyed my blog post and found it helpful and informative.
Click here for additional Tips on our Blog!  

Happy Selling!


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Expand Tips from the Experts – John Blackburn

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John Blackburn, Expand Account Executive, john.blackburn@expandmedia.com

Hi, my name is John Blackburn and I’m an Expand Account Executive for the southern Midwest region of the United States.

Expand has a remarkable and intelligent product line that is designed to be impactful, yet simple and elegant. Value is second to none. In this post, I touch upon the importance of brochures and other hard collateral in a client’s event and how to easily add the means to present them.


The Importance of Using Print Collateral for Trade Shows, Events and Activations

The importance of brochures and flyers at trade shows, events and activations cannot be overlooked, even at this day and age where everything is digital. A brochure is a physical piece of print collateral that is carried by the customer. When a potential client walks away from a presentation, even the savviest digital campaign can fall down the memory hole, while a physical piece of paper is a tactile and visual reminder of what the customer just saw. In addition to that, a flyer can point the way to your social media, website and other digital information that the customer might otherwise forget.

Benefits:
The benefits and impact of these physical tools cannot be overlooked, but in case more evidence is needed, google search for “importance of brochures” or something similar to see why they are so important at trade shows and marketing events.

With that established, how does that relate to what we are doing and this blog? Simple: In presentation environments, this collateral needs to be easily accessed by the customer and attractively placed so that the customer wants to access it. At Expand, our entire focus is on simple function and elegant presentation. Take for instance our Expand BrochurePocket. It’s a multi-functional item that can be used on almost any product in the Expand product line, and pretty much any other product line too!

The thing to remember here is to not overlook this when organizing a trade show or event setup. Considering the relative low cost of a brochure-vehicle as it relates to the overall cost of the presentation, it’s critical to include it. It should be an automatic addition when doing a design or cost preparation for an event similar to including lighting.

Expand has a very targeted range of products to address this need. We have done our best to create maximum value as well! Our Expand BrochureStand is an extremely well-designed literature centerpiece that is simple to operate, can hold a large amount of collateral and is very versatile. Not only can it be an attractive way to hold brochures, it can also be a display on its own with a graphic!

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Our Expand BrochureHolder is an item that started an industry all on its own.  A simple foot, pole, and rollable mesh with provisions to hold standard-sized handouts; it is attractive, functional and budget-friendly. It’s available as a single-width 4 pocket, a double-width 8 pocket and a double-width 2 pocket with a graphic.  This last iteration is often referred to as the “silent salesman” and is ideal for un-manned locations and anywhere where a graphic or branding is desired to bring the client to the brochures.

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The Expand BrochurePocket that I mentioned above is a simple, versatile acrylic applique that can be attached to a myriad of items: On our Expand GrandFabric, so eloquently presented in this blog by Bill Hetzel, the Expand BrochurePocket can attach to either side, and can daisy-chain to as many as six pockets!  Our Expand PodiumCase (see this great entry by Jack Petroski) is also a great place to use this product, freeing up the top counter.  It can also attach by magnet to a thinner substrate on one of our retractable displays or a banner stand.

So don’t forget to add these to your upcoming events or quotes! They add tremendous value and over time can make a positive impact to your bottom line and your customer’s satisfaction! I hope you enjoyed my post and find the information useful.

Click here to see an Expand booth setup with brochure stand >>



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Expand Tips from the Experts – Brad Gende

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Brad Gende, Expand Account Executive, brad.gende@expandmedia.com

Hi, my name is Brad Gende and I’m an Expand Account Executive located in Chicago.

We live in a world where people are constantly communicating with each other and the main driver of this communication is social media.

In today’s environment, it’s important to promote your business on social media, while continuing to communicate through face-to-face meetings. Read my post about how brands effectively market through both social media and experiential marketing.


Marketing Your Business Through Social Media and Experiential Marketing

Over 78% of people in the United States use social media, making it one of the greatest lead sources available. However, face-to-face communication is also extremely important. A recent survey by the Content Marketing Institute shows that 93% of organizations use social media and 81% use in-person events as B2B marketing tactics. Let’s discuss how brands utilize both social media and experiential marketing to effectively market themselves.

Social Media:

The short answer to why organizations and brands use social media as much as possible? Two words: Easy and Inexpensive. It’s as simple as downloading an app on your phone and setting up an account. All you need to use it is a computer or smart phone and a little creativity. Social media is also usually a free tool to use, although there is a recent trend of brands paying to be seen on their consumer’s social media walls.

Here are some benefits of using social media:

  • Communication: It’s extremely valuable for brands to be able to communicate directly with their consumers to generate interest. For example, if I got a tweet on Twitter from the Chicago Cubs (now the 2016 World Series champions), I would be excited that the Cubs personally communicated with me, which would spurn my own interest in going to a game. All this started by a simple tweet of 140 characters or fewer!
  • Sales Promotions: Printed coupons have officially become a thing of the past. The quickest and easiest way that companies let their customers know of products on sale or promotions being run is through social media. Social media is the most powerful sales promotion tool being used today. Are you taking advantage of this tool?
  • E-Communication: Customers prefer things to be easy. And the easiest way for a consumer to purchase a product is on their own computer. E-commerce and social media have always gone hand-in-hand. Consumers are constantly scrolling through their applications and reading through their timelines, which often heavily feature followed, favorited and liked companies they’ve selected to follow in the past.

Ideally, consumers are clicking links that lead them to product pages and online shops. Brands that utilize social media seem to have higher e-commerce sales and more repeat customers.

Experiential (Face-to-Face) Marketing:

Social media is the simplest and fastest way for brands to get eyes onto their products and services. However, don’t forget about trade shows and other events. Face-to-face interaction is critical. A recent survey from the Content Marketing Institute shows that 75% of brands say that in-person events are the most effective B2B tactic for their organization. 1

One of the best ways to have a face-to-face interaction with your customers is to exhibit at a trade show that your customers regularly attend. Statista.com claims that 82% of trade show visitors are directly influenced in making purchasing decisions. 2 There is no better place than a trade show to see, touch and feel new products and services. According to a 2016 Experiential Marketing Content Report by the Event Marketing Institute, 74% of consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted. 3

Expand realizes the importance of having a booth that stands out and delivers the “WOW” factor. Our industry leading product, the Expand GrandFabric, employs a “Click, Pull, Zip, Hello!” concept that makes it easy to build branding solutions that are easy to set up, take down, roll away or ship. No tools or hired labor required!

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A face-to-face interaction also allows you brands to develop a relationship with their customers. Building strong partnerships with your customers is important regardless of where you are in the industry. It allows your customers to talk to you about their questions, comments or concerns and also gives YOU the chance to ask THEM some open-ended questions to figure out exactly what they need and what they need help with.

Click here to learn more about building strong relationships with your customers >>

I hope you found this information helpful. Using these techniques effectively will allow brands to generate potential new customers on a daily basis and continue to grow their business. For more information, email me at brad.gende@expandmedia.com

Click below to view Expand’s social media channels:

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Footnotes

1. B2B Content Marketing. 2016 Benchmarks, Budgets, and Trends—North America. The Content Marketing Institute.
2. U.S. Trade Show Marketing – Statistics & Facts. Statistia.com.
3. Experimental Marketing Content Benchmarketing Report. Event Marketing Institute.



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Expand Tips from the Experts – Bill Hetzel

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Bill Hetzel, Expand Account Executive, bill.hetzel@expandmedia.com

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region.

At Expand, we’re known for being intelligent and innovative in everything we do and our products reflect that! Read my post to learn how the Expand GrandFabric is an extremely superior and high-quality product that outshines its competition and provides one solution for all of your customer’s event needs.

Feel free to contact us if you have any questions. We are here to help you close sales!


Features and Benefits of the Expand GrandFabric

The Expand GrandFabric tension fabric system outshines its competitors in several very significant ways. First, the architecture (frames) are a rectangular shape and much sturdier and more heavy duty than traditional 1 ¼” tubing.  The shape provides a clean edge that designers prefer and mimics the high-end style of SEG (Silicone Edge Graphic) at a portable price.  Plus, with no tools and packaged in the widely versatile Expand PodiumCase, you’ve got Modular at a Portable Price.

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How can that be you ask?  Well, beyond the straight and curved frames are a multitude of ways to link these straight and curved units together and add accessories, allowing Modular ideas to flourish.

The Expand GrandFabric support foot can be configured in many different ways.  One is to offset two frames, allowing you to structurally accommodate a good sized monitor and a table. The support foot can also link two frames together side by side, at 90 degrees or in many other configurations.

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Often the support feet are not needed or are used in conjunction with the Expand GrandFabric 360 hinge, which links two frames together and allows a full 360-degree range of motion.  Imagine the possibilities; the designs, using just two or three frames!

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Since the frame hardware is rectangular, our Super Clamp becomes the basis of hanging accessories either on the vertical or horizontal sections:  Lights, brochure holders, shelves, monitor holders. All attach with a simple click!

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And perhaps an exclusive for the GrandFabric system is how it can be set up by just one or two people, with no tools. There is also a cord management system when using lights on a double sided graphic frame! Hiding the cords and running them along the inside edges of the frames assures a professional look on both sides.

The Expand GrandFabric:  No tools, no crates, no installation and dismantle charges, no drayage charges. Multiple Expand PodiumCases are all you need and they convert from shipping cases into a single or double wide open countertop!

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And the best part?  You can create your own designs using the free 3-D rendering program, the Expand Display Builder.
*Click here to learn more about the Display Builder

I’ve been with Expand for 12 years and we’ve always manufactured superior products.  It’s what we’re known for. But the Expand GrandFabric system takes it to another level!

Click here to download the Expand GrandFabric Catalog >>



I hope you found this information helpful. Click here for additional Tips on our Blog!

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Expand Tips from the Experts – Jack Petroski

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Jack Petroski, Expand Account Executive, jack.petroski@expandmedia.com

Hi, my name is Jack Petroski and I am an Expand Account Executive based out of Florida. What’s great about Expand products is that they are SO unique!

We have more patented products than anyone else in the industry and a solution to most display needs. Read below for the features and benefits of our Expand PodiumCase.

If you have any questions, feel free to reach out to me. I’m here to help you close sales!


Features and Benefits of the Expand PodiumCase

Easy: The Expand PodiumCase has a clamshell design as opposed to the traditional barrel style.

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Shippable:  Most competitor cases are recommended to be boxed if shipping by UPS or FedEx. The Expand PodiumCase is designed so that a shipping label can go on the handle and it can be sent on its way.

Graphics:  Use the front of the counter for extra exposure. Because of the clamshell design, we have over twice the amount of graphic space when it is converted into a podium.

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Buying two Expand PodiumCases?  Hook them together to create the Expand PodiumCase XL and have a double podium with TWICE the graphic area!

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Table Tops:  To create the counter, just open the case and click on the wooden top. Wooden tops are available in Oak, Birch, Aluminum, Black and White. We also offer a lightweight option that is water/weather resistant and a new, hygienic food sampling top that prevents the growth of microbes and bacteria and provides a sanitary surface for food and beverage samples. Many choices to match the look that your customer is trying to achieve.

Lightweight: Our case is so lightweight and durable that it went up Mount Everest!  A sturdy handle and wheels make it a breeze to transport!
Click here to see the Expand PodiumCase climb Mount Everest

Shelves: Your customer can place our shelves on the inside of the case for brochures or samples.

Value: The Expand PodiumCase is priced at a very competitive price!

Lifetime Warranty:  Just like our displays, there are years of service ahead for your customer. Expand warrants their products for the lifetime of each product against manufacturer’s defects in materials and workmanship.
Read more about Expand’s Limited Lifetime Warranty

Packable: We have custom inside case packing for Expand displays.  No parts of the display will be bouncing around inside the case during transit.

Watch the below video to see how easy it is to dismantle the countertop and transform it back into the transportation box:

 

The Expand Podium Case is easy to justify for to your client.  It makes a great add on to an existing order.  We make it easy to sell our product!

Click here to learn more about the Expand PodiumCase >> 


I hope that you found this information helpful.
Click here to see additional Tips from our other Expand Account Executives! 

Expand Tips from the Experts – Naveen Koneru

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Naveen Koneru, Expand Account Executive, naveen.koneru@expandmedia.com

Hi, I’m Naveen Koneru and I’m an Expand Account Executive located in Berkeley, California.

An important part of business is being able to identify with your customers. Once you understand how to relate to a customer’s needs, it’s easier to understand how to sell to them. Read my post about how to identify with the 3 types of customers.

If you have any questions, please email me.


Identifying with and Doing Business with Different Types of Customers

Life is not very different from business. In business, like in life, there are 3 different types of people. Based on the decisions that a customer makes and the actions that he or she takes, the customer can be categorized into one of three categories.

Customers can be categorized as:

  1. Go-getters
  2. Converts
  3. Nay-sayers

Let’s examine each category to understand how a person’s characteristics affect doing business with that type of customer and what kind of products are best to sell to them.

GO-GETTERS:

Traits & characteristics: Go-getters are people whose thinking and personas radiate a great deal of confidence and clarity. They like to live life to the fullest and will not settle for less than the best in life or in business. They are ambitious and eager to take their business to the next level and hence, they think longer term. They are growing, not because it is a phase but because it is a mindset: They always want to grow.

Opportunity & impact: Since go-getters are certain that they want the best in life and business without compromise, the best way to identify with them is show them high quality products. Once you clearly articulate that Expand products are top of the line and that investing in these high-quality products will help them build a world-class display, they will show no hesitation!

How will they perceive you? If you offer great service and high-quality products, go-getters will be your most loyal customers. And they will perceive you as a reliable and respectable resource.

Read more on Expand’s commitment to Quality Awareness here

 

CONVERTS:

Traits & characteristics: Converts exhibit passion in life and in business. However, they can sometimes be hesitant and  doubt themselves. In short, you can say that converts are borderline go-getters, but hold themselves back.

Opportunity & impact: With a little bit of your help and encouragement, converts can start to believe that they truly deserve good products and they can begin to take the risks to become a go-getter. Price will usually be an issue, so it is important to articulate to converts the difference in choosing a low or medium quality product vs. a high quality product and how it could reflect portraying themselves as a world class business.

Click here to read a post from one of our other Account Executives to see what I mean

How will they perceive you? They will appreciate you showing confidence in them, and encouraging them to improve their quality of life & business to get the best out there. You will notice that some of them will come to you to help convince them to take the risk: Make sure you take the extra step to encourage them!

 

NAY-SAYERS:

Traits & characteristics: Interestingly, nay-sayers are clear that they do NOT want the best stuff in life. This could be due a combination of beliefs and circumstances. Hence, it is important to understand that this is their current situation for NOW. Without being judgmental, it is important to be open that their beliefs and circumstances could change.

Opportunity & impact: There is not much opportunity in selling high quality products, as nay-sayers are often very price sensitive and tend to choose price over quality. However, with your care and service, you can retain them as loyal customers serving their needs. Since they tend to get hung up on price, it’s important to inform them that with Expand products, you only have to buy the hardware one time, and can simply switch out the graphics, which will save them money in the long run. You can also show them more cost-effective products, such as the Expand Promo Rollup and Expand VenueTent.

How will they perceive you? As a resource to serve their needs of price-based products and help them get through their requirements.

Click here to view Expand’s cost-effective product line

Throughout my own journey in life, I have realized that I have belonged to all three categories in various aspects of my life. I’ve learned that it is important to not judge myself and hence not judge others. However, skillfully identifying a person’s characteristics and compassionately moving them to the next ‘level’ is very fulfilling and purposeful and it’s important that we play this role with our customers.


I hope that you found this information helpful.
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