David’s Corner

david_circle-4-02Hi there! I’m David Nanamaker and I’m the National Sales Manager at Expand International. I will be posting new information to my David’s Corner page every month. I hope that you enjoy the posts and find them informative. If you have any questions,  please contact me at david.nanamaker@expandmedia.com.

Q1 Expand Tip: What’s your 2018 Plan?

Hello Expand Resellers,

At the beginning of the month, we had our 2018 Sales Kickoff Meeting. The entire Expand Sales Team flies out to our Connecticut headquarters and we share ideas, discuss best practices, and build our Go-to Market Plan for 2018. I wish I could have had you all Skype in for the 2 ½ days we spent together!

The Expand team, (with a combined 100+ years of industry experience), is an experience to experience!!!
 You might recognize one of these names:
Don Johnson, Bill Hetzel, Luke del Campo, John Blackburn, Alan Conley, Jeff Pfalz, Brad Gende, Naveen Koneru, Paul Filart, John Kuhlman, Andre Sao, Joe Dunn, and Chris Bonney.

I can tell you the passion that this team has for this industry is wild! Our Expand message continues to shine through and deliver an Awesome Customer Experience(ACE). So, what do we talk about at this meeting? Our 2018 theme is Transformation.

Here are some topics we came up with that I hope can be helpful to your business too:

  • Transform to become business advisers and market experts
  • Strategies and tactics
  • Simplify our business
  • Spend time on productive activities

Our business is about identifying what the customer’s need will be for an event display. Is it easy setup? Portability? Price range (for budget)? What is the time frame for a final product? One of our goals this year is to be consultative. You might have seen that we just reduced our pricing on the Expand MediaFabric line.


Many people see this as the “same old thing”, so why change? Our product is better not just less expansive. The key benefits of our Expand MediaFabric are:

  • Ease of setup
  • Breakaway connectors
  • Frame quality
  • Average of 5 pounds or less
  • Packs in a nice quality zippered bag

Every strategy must have a tactic. Our strategy is to sell more of the Expand GrandFabric. The tactic is to send email blasts to resellers, followed by an email with video.

Simplify our business. We want to make it easier for you to do business with Expand. We’re reviewing our processes and procedures to become fast and efficient. We’re using new technology (for us anyway): Go-To-Meeting for online meetings and video email to explain quotes and answer questions.

Spend time on productive activities. We’re challenging ourselves to self-develop and look for activities that drive revenue growth and help our extended reseller team become better at what they do. 2018 is looking to be a banner year at Expand. We have the best partners in the business. If you need anything or have any issues, please feel free to reach out to me directly!

Thank you and happy selling this year!!!

David Nanamaker
National Sales Manager
Expand International

December 2017: Stop, Start, Continue

Hello Expand Resellers,

I hope you are all enjoying the holiday season. What a great time to be thankful for family and friends! It also gives you time to rest, relax, and build your plan for 2018. Our Senior Leadership Team spends the time right before New Year’s focusing on the Stop, Start and Continue options for driving our growth plan for next year.

Here are some things we are looking at and as always, I am sure you can find key drivers for your company to build a successful 2018:

STOP: Every year there are a few things we stop doing. Our team looks for process changes that will improve your relationship with Expand. Customer service and pre-flight groups recommend changes and we evaluate what we feel will help your buying experience with us.

Our goal is to make sure we continue to deliver an awesome customer experience. We eliminate unnecessary steps to doing business with us. Sometimes it’s as easy as making a form go away or adding out-of-office emails with directions on where to go if your go to account manager is out. We have this dedicated email that our entire customer service team monitors every day to ensure we execute your current needs.


START – Each year we get new product updates and 2018 is going to be a great year for new products! We have some cool new backlit items and new outdoor products. We are also adding more accessories and customized sizes for our Expand GrandFabric system, to meet your customer’s needs. This product has been a real game changer in the portable, modular arena and we’ll continue to bring you updates as we see fit!

CONTINUE– We are continuing to deliver the best possible customer service experience in the industry. If you see something we could do better please reach out to me and let me know.  Please let us know if doing a great job as well!!! We share success stories with our team and we’re proud when we go beyond the call.

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

November 2017: Expand Year in Review

Good Morning Expand Resellers,

I hope you had a great Thanksgiving! I always love this time of year when I get to spend time with family and friends. We talk, laugh and eat a lot of turkey!

On Thursday, my family members mentioned how quickly the year flew by for them. Friday is December 1st – It’s already the end of the year!!!  That made me think about my 2017 accomplishments and my 2018 goals:

  • This year, we made process changes to our Customer Service Team to insure you will receive best in class help when needed! Our team answers 95% of the calls we receive-no aggravating phone tree to go through.
  •  We enhanced our DisplayBuilder sales tool and we have our Industrial Designer cranking out some amazing custom booth displays! Check with your Account Executive if you need help with a creative project.
  •  We have built our Inside Sales Team to respond quicker to product questions and needs.
  •  We also attended many different types of trade shows this year. We partnered with Event Marketer and sponsored the Event Marketing Training Camps around the country. Read our team’s feedback from these events here.

December always seems to slow down a little at Expand. Believe it or not, we like that! It allows us to spend a lot of time planning for 2018. What can we change to make us more supportive of our great reseller customer base? We challenge our team with that question and build on ideas of our people.

In 2018, you’ll see many great, new ideas coming from our team: More product videos, better pricing on select products, a few new products and a transformed team working to make it easier to do business with Expand. If you have an idea or process that would help you to do business with us, let me know and I will see if we can incorporate that idea. Our goal is about making us an easy business to do business with.

Looking forward to a super successful 2018!!!

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

October 2017: Expand Products Stand Out at Outdoor Events

Happy Halloween Expand Resellers,


I hope you’re having fun today carving pumpkins or enjoying some Halloween candy. In honor of this spooky holiday, I’d like to talk about something scary: Things that can make a customer stop buying from you!

We all know from time to time we lose a customer or we stop hearing from them. But the real question is: Why? What happened for them to go away? That is the challenge: finding out why and figuring a way to build the relationship back!

I see the biggest pitfall as lack of communication. If you do not have open and honest communication with each of your customers, you will create a sense of uncertainty, lack of confidence and lack of trust. Set clear expectations.  If you can get something done for them tell them; if you can’t get it done tell them!

My team wrote some blogs this month that I believe address the issue of losing/winning customers. Chris and Joe wrote this blog post about responding quickly. If you call Expand, your phone call is answered 95% of the time. Many of your questions will be answered on the spot by our awesome Customer Service Team – available from 8am-8pm Eastern Standard Time – or by our inside sales product specialists. We’re here when you need us!

Another blog was this one written by John Blackburn and John Kuhlman. They have over 40 years of combined experience in this business. They’re very familiar with the importance of hitting deadlines, what type of graphic material works best with a certain display, the importance of a dry run in setting up a booth display, and most importantly the value of good quality products. Don’t fall into the trap of buying cheap: You get what you pay for. If your customer is not happy it is always your/our fault.

One of the best reasons to work with Expand is we don’t charge rush fees. We have clients call and say that they need something tomorrow (no artwork yet and not sure when they will have it) and they say it is okay to charge me rush fees. As of today, we don’t charge rush fees – We will tell you if it can or cannot be accomplished. Communicating this upfront is key to building a long-lasting solid relationship.

I hope you enjoyed this post and found it helpful. Enjoy your Halloween and feel free to contact me if you have any questions.


Happy Selling,

David Nanamaker
National Sales Manager
Expand International

September 2017: Expand Products Stand Out at Outdoor Events

Hello Expand Resellers,

Nothing is more fun than when you see Expand products at events, whether in pictures or in person!!! We have been very busy over the past couple of months. We attended the Iowa State Fair and the Burning Man Exhibit as well as the Big E (Eastern States Exposition), where we displayed some of our outdoor products, including the Expand FlagStand XL and Expand MediaScreen 2 Outdoor.

Our Expand outdoor products always stand out against any competitor for quality and look. What does that mean? They just look better! (Of course, I might be a little biased since I work for the world’s leading portable display manufacturer. In business since 1948 with offices in six countries, resellers in over 60 countries, grand format printing in several locations, east coast and west coast operations in the United States, and a global distribution platform with fast, secure deliveries.)

Why am I telling you this today? Because when you’re working with your customers, you can explain the features and benefits of well-made products by a company that stands behind its service. We all know how easy it is to go online and buy a low-priced display product. The thing we don’t know is how easy is it to deal with an issue (should you have one) with online companies. Do they offer design service, customer service department, and live people to talk to when you need help or are they a classic sell it and forget it?

Remember, Expand is here to help you! We have the expertise to fulfill complex products and simple one-off jobs. If you need help, reach out to your local Account Executive or call me direct at 203-923-3962 if I can be of assistance.

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

August 2017: Expand at HCEA

Hello Expand Resellers,

I was traveling last week with some of the Expand Account Executive Team in Chicago, where we exhibited at the HCEA (Healthcare Convention & Exhibitors Association) show. There were close to 50 exhibitors promoting solutions to help members of this great association.

IMG_1387 (002).jpg
The Expand Booth at HCEA

We were there to show how our Portable Event Displays can help support large and small outside sales teams that represent a company or product. Our main goal is to show all the options that are out there and explain the advantages of quality products over low end items that can be purchased elsewhere in the market:

The Expand GrandFabric, backlit tabletop display & retractable at HCEA.

Many attendees were asking about the Expand GrandFabric  and the feature of a double-sided graphic to change the message. A lot of attendees also asked about how all of this gets shipped, so we spent time on showing the Expand PodiumCase and how you can roll in and out of the show or easily ship via a carrier of your choice.


Expand continues to be the one-stop source for our dealer channel to support corporate accounts. We build high-quality portable event displays that are easy to set up and take down to meet your customer’s needs.

And if you’re looking for custom, we have many applications to fit that need as well! 

I hope you enjoyed my blog and find it useful. Please reach out to me or your Expand Account Executive if you have questions or need any help!

Happy Selling!!

David Nanamaker
National Sales Manager
Expand International

July 2017: Customized Expand Solutions

Dear Hello Expand Resellers,

I hope you’re enjoying your summer! The weather here in New England has been awesome – It’s such a wonderful time of year!

I spent some time last week visiting some of our top accounts and pounding the pavement for new business. One of the potential new accounts we called on asked my favorite question: “What makes Expand different from your competition?” To answer this, I thought it’d be good to review what makes Expand the best:

Quality: We manufacture 95% of the products we sell. We work within the ISO 9001 quality guidelines, so you can be assured you’re supplying a solid product to your customer. Click here to see our ISO certificate

Warranty: We have an awesome Limited Lifetime Warranty. The same warranty we have had for the past 18 years in the United States!

Innovative: We continually focus on developing new products and bringing fresh ideas to the portable display industry. We do the market research and continually challenge ourselves in product design, development, testing, delivery and service.

And most important….

Customized! We find solutions to the demanding customers that want a fresh, cool new look and of course want it done timely and cost efficient. We’re the go-to designers and we love a challenge!

Check out some of our customized display renderings:


At Expand, it is very critical to have your Account Executive build a rendering of the booth you will present to your customer. We have a program called Display Builder which we can set you up with so you can design and build booths. Or your Account Executive can build and forward the rendering to you with your quote.

People buy easier when you can see and feel what their purchase will look like. It’s delivering the WOW factor and helps them decide and ask questions. Whether it’s a custom design or just an idea, we have an industrial designer on staff that can help.

I hope you enjoy my blog and find it useful. Please reach out to me or to your Expand Account Executive if you have any questions or need any help!

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

May/June 2017: How to Plan a Trade Show on Any Budget

Hello Expand Resellers,

I hope you all had a nice long weekend. Memorial Day Weekend marks the beginning of summer and the start of more outdoor events! At Expand, we have a full line of outdoor displays that stand up to summer weather conditions.

It’s also time to start planning for the upcoming shows in the fall and winter and today I’d like to talk about how to plan a trade show on any budget.


It’s always challenging to find out the real budget from your customer and I believe there are reasons for that: Some feel that giving the true budget means that they are committing to that exact cost structure. Some feel that they won’t get the best deal if they tell you what they want to spend. These are weak objections that come from fear of not fully understanding the value and expertise that you can deliver to them.

To end these objections, make sure you ask them 2 Key Questions:

1. What is your Price Range?  Offer them a few different price ranges to get them started.

Reseller: What’s your budget for this project?

Customer: I have no idea. We are looking for something on the less expensive side.

Reseller: I fully understand, everyone is watching the expense line this year, I usually put these projects in ranges. What best fits your range?

  • $1,000-$4,999
  • $5,000-$9,999
  • $10,000-$20,000
  • $20,000 plus (Cream of the crop. – The Cadillac. – Everyone will be taking about your booth!)

2. What size space do you need?

Also, make sure that you know what size your client needs for an event. Most are either 10’x10′ or 10’x20′ booth spaces.

At Expand, it is very critical to have your Account Executive build a rendering of the booth you will present to your customer. We have a program called the Expand DisplayBuilder (which we can set you up with to design and build booth renderings). You can also ask your Expand Account Executive to build and forward a booth rendering to you with your quote. People buy easier when you can see and feel what their purchase will look like. It’s delivering the WOW factor and helps them decide and ask questions!

But the booth is not the only piece of the puzzle for your customers. If it’s their first time attending a show, you may want to assist with the following:

Space: Where on the floor is a good spot? You should review the floor plan and look for good traffic patterns, such as near the door or on the end of an aisle.

Labor: Will they need labor to set up and take down? A huge advantage of portable products is just that: They are portable!! Easy to set up and easy to take down.

Rental: Will they need to rent anything? Prices are seriously inflated by show management. Just the cost of a power cord strip can be $25!! It’s crazy!!

Shipping: Always get ship-to and ship-back estimates. Pay attention to delivery dates. Are you shipping to the show site or the advanced warehouse? (We recommend the warehouse if available: at least you know the product gets there early!) If your booth gets delivered to the show site too early, you will incur additional costs and the same goes for items that are delivered late.

Staffing: Will they need staffing?

Promotional Products: We strongly recommend giving out a promotional product or some other giveaway. It drives traffic and starts conversations. (If you see Expand at a show stop by: our signature giveaway is Swedish fish!)

There can be more, so you need to make sure you’re helping as much you can. A bad first time show experience can be disastrous, where as a great experience can be the start of a happy customer and a long-term relationship.


I hope you enjoy my blog and find it useful. Please reach out to me or your Expand Account Executive if you have any questions or need any help!

Click here to find the Expand Account Executive for your area.

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

April 2017: Would you like a beer, glass of wine, or cocktail with those munchies?

Happy Spring Expand Resellers,

I just love when I see Expand products being used for different and creative reasons! You might be familiar with the Expand PodiumCase & Expand PodiumCase XL. They started their career at Expand as shipping cases and over time they morphed into a display where you can wrap graphics around the front, store your backdrop, rollups, or other products inside, and display products and literature on top. Very cool look and all portable to roll in and out of the show you’re attending! 


Well the Expand PodiumCase is now breaking into the Food and Beverage Industry! One of the fastest growing industries is micro-breweries: They’re popping up all over the place. The Expand PodiumCase provides a great setup for taste testing and we have a specific Food Sampling Top that provides a clean and sanitary surface to serve food and beverage samples.


The hygienic Food Sampling Top is made with Protec+™ technology, developed by BioCote®, which eliminates contamination that is found on untreated surfaces. This technology creates surfaces upon which microbes don’t survive. The surface contains the active ingredient Silver, which damages bacteria and prevents the growth of mold and fungi. 

EPC-BioCote-Protected-665px (1)

Already have an Expand PodiumCase?
Upgrade to the BioCote® protected top to serve food and beverage samples in a safer and more hygienic way!

Send us a request »

Summer is coming soon and now is the time to contact your customers and see if they have any outdoor events where tasting and sampling might be going on!

Click here for more information on the Food Sampling Top >>

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

March 2017: True or False

Hello Expand Resellers,

I spend a great deal of time on the road with our sales team, visiting our great customers and I’m often fielding questions about price, quality and reliability. I’d like to share why Expand is the best portable display company in the market today. You can use these points to overcome objections when closing deals with your customers:

True or False: Expand is too Expensive
I always ask if pricing is the key factor in making your buying decision today: Do you want a quality product at a fair price – that comes with a lifetime warranty? Expand has a lower end retractable banner stand that is still built by the Expand team and still has a lifetime warranty. It’s called the Expand Promo Rollup.

Our print shop will of course print and mount graphics for any portable display and we are happy to source any portable display at the price point that your customer needs, using our own staff in Europe, China and the U.S. to find the right solution at the desired budget.

True or False: Expand’s products climb Mt. Everest
Of course it’s true! Expand’s most popular product, the Expand PodiumCase, was used by a Swedish mountain climber and his Sherpa. We have sold hundreds of thousands of different types of cases that can be used for shipping, product displays, and food and beverage tastings. They are one-of-a-kind top quality, built by Expand, and sold at a great price!!

Watch the Video to see the Expand PodiumCase on Mount Everest:

True or False: Expand has a global footprint
True!!  We have offices in six countries. Resellers in over 60 countries. Warehouses and print production on the East and West Coasts of the United States and in Europe. We manufacture to the ISO 9001 standard. The brand name of Expand stands for quality and reliability. We are backed by the best customer service and production team in the industry. At Expand, we are proud to offer you an awesome customer experience!! We’re the best and we’re not afraid to tell you we’re the best!!

True or False: Expand is Intelligent and Innovative in everything we do
You decide on this last one!! Every couple of years we bring creative and cool ideas to the portable market. Over the last year and a half, we have been showcasing our Expand GrandFabric. This portable and modular system is the most durable and the easiest to set up in the industry today.

Download our catalog with standard kits and suggested retail pricing >>

By now, you might have had a product demonstration by your Expand Account Executive. If not, give him or her a call today to set up a day and time. You can find your Expand Account Executive’s phone number and email here.  Don’t forget to ask about all the new custom sizes we are making and all the cool accessories that can be used in this system!

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

February 2017: The Importance of Road Shows

Hello Expand Resellers,

Spring is almost here! The weather is improving, the phones are ringing, and sales are up! The start of the year is always concerning – How long will it take for things to get rolling? Are we prepared for 2017? Is your team in place to provide an Awesome Customer Experience?

One way to get things rolling is to attend some local road shows. The Expand team was on the road last week doing a four-city ASI Roadshow in Boston, MA, Stamford, CT, New York, and Saddlebrook NJ. Our team goal with ASI customers is to provide a higher quality solution and better portable, modular needs. Many people we talked to over the four days were impressed with our high quality products and high quality printing. (Two great selling points for you to remember.)

There are several reasons why Road Shows are important and helpful for your business…

  1. Interaction between customers and sales. At a road show, you have face-to-face time instead of a phone call or email. You can personalize your message to the individual and feel more comfortable asking the tough questions: Where are you buying your portable supplies and why? What can we do to become a strategic partner with you in 2017?
  2. Branding. You have the ability to represent your brand and explain features and benefits. For Expand, it’s about our quality and warranty that set us apart from competitors.
  3. Expanding your reach. Local shows expand your reach to markets that might not have heard of your company, products, or services. At Expand, we talk about our east coast, west coast, and international footprint. Our first class printing capabilities are all done in our Stratford, CT location, with scanning of all product bar codes for efficient pickup, packing and shipping.
  4. Providing information about your company. We talk about our industrial designer and preflight art group to help with designing portable solutions that look cool and creative.

Here is a picture of our booth at the road show. It’s simple, good looking, has great artwork, and the best part is that it only takes about 10 minutes to set up and breakdown. Pack it up in the Expand PodiumCase and you’re on to the next city!

The Expand booth, featuring the Expand GrandFabric, Expand PodiumCase, and Expand PromoRollup.

I hope you enjoyed today’s blog post. Please give me a call if you have any questions: (203)-923-3862

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

January 2017: Print Advertising & Portable Displays

Hello Expand Resellers,

The advertising world continues to question media fragmentation and bodes the following question: Which type of advertising channels do consumers and purchasers trust when making a buying decision?

A recent article I read online by marketingsherpa.com did a survey of 2,400 consumers and asked the question, “In general, which type of advertising channels do you trust most when you want to make a purchase?” According to the article, print ads are still the number one most trusted. Four out of five Americans (82%) said that they trust print more than anything else. No, I’m not saying that online advertising is dying but I AM saying that traditional channels still drive buying decisions.


So where do portable displays fit in with this?
The fifth most trusted source is ads in outdoor and public places. Billboards, outdoor displays, flags, and banners. This is the creative side of the advertising world. It’s about driving your message home and creating band awareness.

Expand offers the following awesome solutions for these kinds of needs:

The Expand MediaScreen 2 Outdoor: a double sided display with feet and a flexible support pole for stability even in strong winds. It is designed to resist wear and tear caused by weather and wind and can be used on almost any flat surface, including sand, snow, grass, asphalt or concrete.  It’s top quality and comes with a soft transport case.

Expand MediaScreen 2 Outdoor

The Expand FlagStand XL: a stable, portable flag display, with a telescopic pole, making it possible to raise the height to a soaring 18 feet!! It really makes an impression. It is easy to assemble, with very few loose parts, which allows for easy transport and trouble-free setup.

FlagStand XL 37+BagPerson.jpg
Expand FlagStand XL

The Expand GrandFabric Outdoor: the world’s first transportable outdoor graphic back wall. Completely rebrandable, very durable, and resistant to corrosion and extreme weather. It can stand up to 45 miles an hour wind.

Expand GrandFabric Outdoor

Expand’s Retractable Displays: the retractables are perfect for product launches, branding messages, and so easy to set up usually less than 1 minute.


The Expand MediaTower: a slim flexible tower that comes with an HD dye-sub printed pillowcase fabric graphic. Easy to set up and take down in minutes. Change the branding message as needed with a new graphic.

Expand MediaTower

One key element is the material that the graphics are printed on. Since I have been with Expand I can’t tell you how many retractables I see that have faded or curled graphics – It drives me nuts when I see a company that’s representing a great product with a shoddy display! There is no need for that. Expand’s print media is the best quality for indoor and outdoor usage. Our materials are curl resistant, flame resistant, tear resistant, and UV-resistant.

Expand HP L65500.jpg

I hope this article helps you in selling the need for quality indoor and outdoor displays!

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

December 2016: Yearly Accomplishments & New Year’s Goals

Hello Expand Resellers,

Happy Holidays!!! I am always so thankful for Christmastime when I get to spend time with my family and friends. This year, I also had a chance to think about 2016 accomplishments and more importantly: 2017 goals and plans!

I wanted to share a great quote from John Russell, President of Harley Davidson, the best motorcycle manufacturer in the world:

The more you engage with customers, the clearer things become and the easier it is to determine what you are doing”.
John Russell: President, Harley Davidson

In 2016, we continued to be the innovative display company! We added new solutions for modular systems that continue to be the easiest to set up and look the best.

Below are the links to some of things we came out with in 2016:

NEW Features for our Expand Grand Fabric
Our NEW hygienic Food Top for the Expand PodiumCase
Some great NEW Table Top Solutions

We continue to lead with the best quality!

Click here for some of the other Expand blog posts we published in 2016 with great tips from our Expand Account Executives. They offer some helpful expert tips for selling to customers.

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

November 2016: What is a Brand Name?

Dear Expand Resellers,

Over this past year, I have had the opportunity to experience the portable trade show industry, the highs and lows. One area that continues to rise to the top is the importance of a brand name. I am going to share with you today what the Expand brand name stands for.

Branding is a compilation of marketing and communication methods that help a company stand out from competitors and create an impression to a customer. Effective branding can result in better bottom line results, a positive customer experience, and the main goal of more business referrals. At Expand, our company’s brand delivers the following attributes:

  1. Quality
  2. Value
  3. Uniqueness
  4. Reliability
  5. Personable

Expand has 1st class Swedish design with Scandinavian good looks! We manufacture 95% of what we sell in an ISO 9001 quality environment. Click here to view our ISO certificate

Our core value is “being intelligent and innovative in everything we do”. We continuously focus on product development with our research and development team in Sweden. We look closely at market research, product development, testing, design, and functionality of our entire product line.

We are unique. When you buy Expand, you get a high quality portable display that is easy to set up, take down, and roll away to your next event. We match the product to the customer need and deliver products that require no tools or labor to set up.

We have East Coast and West Coast locations for quick turnaround and service. We have offices in Europe that help with global distribution needs. We are the best in the business at meeting deadlines and exceeding customer expectations. We also offer a limited lifetime warranty on 95% off the products that we offer.

We’re a friendly and fun company that has personality! When you call Expand, you will be directed to our customer service team and not put on hold to wait. Our customer service team is best in class and works hard to make sure we deliver an awesome customer experience.

For those that have been doing business with Expand, you are probably very familiar with us. If you haven’t, give use a try – We promise not to disappoint!

Make a goal for yourself and your company to build your company’s brand in 2017. It will pay off with huge rewards in the future!

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

October 2016: Retract and Go

Hello Expand Resellers,

I want to share some information from a great article I found online. The article described some easy and affordable ways to promote and brand messages and products. Retractable banner stands are one of the most convenient ways to advertise. Banner stands are called by many different names including roll-up banners, pop-up banner stands, and pull-up stands. No matter what you call them, they can have a HUGE impact on your marketing needs. 1

Retractable banner stands are a great tool for giving customers a brief insight into a product, service or message that your business offers. From promoting products and services at a trade show to making an impact with customers in your store, retractable banner stands can be a great and very cost-effective marketing tool compared with other promotional channels, such as a print ad in the newspaper or a trade press magazine.

Acquiring booth space at a conference, exhibition or trade show can be pretty expensive but the rewards can be great if your booth stands out. Retractable banner stands are not only a cost-effective marketing tool, but also a great way to stand out against the crowd and work really well at promoting your brand at an event.

Below is a list of benefits to using retractable stands at a trade show or conference:

Easy to Set Up: Retractable banner stands are extremely easy to assemble. As the name suggests, you just pop up the stand and then it’s ready to go! Retractable banners use a system that pulls the banner from the base and slots a pole into place. The flat base and pole provide a steady, no-swing support to the stand.


Durable: Retractable banner stands are also extremely durable. The base is very strong and provides additional support to the whole stand. The frames of most retractable banner stands are made of aluminum, which is lightweight during transportation and strong and durable when on display.

Easy to Store: Retractable stands are also easy to store and don’t take up a lot of space. The banner folds into the base and the pole used to support the banner collapses and folds away easily.

Easy to Transport: Retractable banner stands are lightweight and compact, which makes them easy to transport. This is very important if you’re using them regularly. All Expand roll up banner stands come with a high quality carrying bag. If you have a need to purchase multiple stands, we offer a full range of shipping cases. The most popular is our Expand PodiumCase.

Little Space Required: Whether it’s in your location or at a trade show, space is money and you don’t want retractable banner stands that take up too much floor space. Floor space should be used to maximize sales of your product or service with any promotional materials used to support this sales drive. Retractable banners are tall and narrow, which provides a great impact without taking up too much floor space.

Take your Message on the Road: Another benefit of retractable banner stands is that they allow you to take your message on the road. From promoting your business at a big conference to giving a presentation at a local show, a branded banner stand allows you to create brand awareness and promote your message with ease.

Longevity: The final benefit of a retractable banner stand is longevity. Unlike an ad or a flyer that can have a short shelf life, a retractable stand can be used over and over again. If the message is right and does not have a date on it, you can reuse the same stand, getting great value for your money. It’s often worth investing in a branded generic retractable that promotes who you are and also shows your website and other contact details.

Retractable banner stands ensure that you’ll make a dramatic impact whether you’re at an exhibition, trade show or in your own premises. At Expand, our retractable banner stands have a lifetime warranty! Buy once – change the graphic as needed – Lasts a lifetime!

Visit our website for all of your retractable banner stand needs >>

Happy Selling,

David Nanamaker
National Sales Manager
Expand International


1. Digital Output, Pop up and go – 7 benefits of pop up banner stands. https://www.digitalprinting.co.uk/blog/pop-up-and-go-7-benefits-of-pop-up-stands

September 2016: Tips for Trade Show Event Displays 

Good Day Expand Resellers,

I wanted to share some tips for when you’re helping your exhibitors plan a first time trade show or refreshing an old customer on the importance of being organized, communicating clear expectations, and developing a brand message that will be successful.

Start Early: To get the most out of your exhibition, it is important that you get started early. Select a project manager who will have the main responsibility and let that person involve those who should be part of the planning. Set timelines and deadlines. Also, remember that usually an early trade show registration saves you money!!

What to achieve and who to reach: Set clear goals. Do you want to build your brand? Launch a product? Educate the visitors? Would you like to reach existing customers or is the main focus to meet potential new customers? How many leads would you like to collect? Who do you want to invite? Try to make your goals measurable – it makes it easier to evaluate afterwards. Clarify the goals for everyone involved in the planning session and everyone who is participating at the trade show.

Create a booth that stands out: Be creative, be simple, and be cool!! Use colors that are bright and artwork that attendees will remember.

Plan something that will bring people in, such as a giveaway (everyone likes candy!). We’re a Swedish company and at our last trade show, we gave out small packages of Swedish fish. It was a great hit: and this was a healthcare show!! Everyone was coming up saying, “Hey, I hear you’re giving out Swedish fish!”

Tell your customers to get rid of the table: There’s nothing more boring than a booth with a table and people just sitting there. An Expand PodiumCase gets you up and interacting with people who are walking by. And please don’t forget the lights !!!

You spent a lot of money on the booth – Lights bring it to life!

The Expand Booth at the HCEA Healthcare Show 

Choose your message carefully: You have a very short time to catch people’s attention. That’s why it is important not to communicate too many messages. When you decide on your main message, start out with the goals and the target audience. And communicate this clearly!

Your message will compete with many other messages. Try to find a concept that will stand out. It is also important that your booth does not look too similar to the adjacent booths. And that your logo is visible from a distance. Also remember that your message and logotype may need to be visible from several directions.

Be consistent: Make sure to be consistent in everything you do: from invitation to giveaways, the design of your stand, clothes, snacks and carrier bags.

Follow-up & evaluation: Most important of all – get back to the leads you collected during the trade show. And do it right away! Also evaluate by going through how you succeeded compared to the set goals. What worked well and what be done differently next time? Summarize and save for the next exhibition/trade show.

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

August 2016: Click, Pull, Zip, Hello!

Hej Expand Resellers,

In case you’re curious, that’s hello in Swedish!! I hope you had an awesome summer. Time to get back to work. I wanted to share with you a new flexible, modular solution (in case you haven’t heard or seen it): the Expand GrandFabric System. You might have received an email from us, saw us at the HCEA healthcare show in Savannah, or have received a product demonstration by one of our Expand Account Executives.

The Expand Grand Fabric is a portable, modular system that consists of many free-standing fabric backwalls, available in different widths and two heights: (8 feet and 10 feet). Our design team has been creating custom solutions using straight and curved walls, which are very easy to connect to one another with feet and connector options. The system comes with a full line of accessories including:

  • Lights
  • Brochure Holders
  • Monitor Holders
  • Tables
  • Shelves
  • And don’t forget the best part: It all can pack and ship in our Best Selling
    Expand PodiumCase

The Expand GrandFabric units can be connected and used to build a grand booth or used separately as stand-alone walls. The backwall units are very easy to setup:

1. Click the 4 frame parts together.
2. Pull over the pillow case fabric graphic over the frame.
3. Zip the zipper & attach the two feet.
4. Hello! It’s ready!


Below is a link to the catalog for easy ordering. The systems come in kits (with a kit number) and show MSRP pricing. If you’re interested in discussing an upcoming opportunity, please give us a call! We’ll show you how the Expand GrandFabric system can help your customer save time and money over traditional modular systems.

Expand GrandFabric Catalog

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Happy Selling,

David Nanamaker
National Sales Manager
Expand International

July 2016: Who Says Expand is Too Expensive?

I just returned from a two-week trip, spending some time with customers in the Mid-Atlantic region, and good ole’ Houston, Texas last week. It’s awesome to visit customers and see what’s happening in the market. We spent time demonstrating some new products and reviewing the features and benefits of our existing line. We worked on a few custom projects and helped design solutions to meet the needs of the end users. One thing I was hearing again is how cost conscious customers are and how they don’t always care about the quality as long as the product can function. At Expand, we have heard this message and have developed a more cost-effective product line to meet the need

Check out these links:

The Campaigner
Expand Promo Rollup
Expand Table Throws and Table Runners
Expand VenueTent

We also have some great new price points on the Expand PodiumCase, a 10-30% discount on Expand MediaWall kits, and another discount when you order 5 or more Expand MediaFabric graphics. For more information on these current promotions, click here to contact an Expand Account Executive

The Expand economy line is geared up for cost-conscious customers. The main selling point is the Expand quality, service, and printing capabilities. If you need help selling these products or need a quantity discount, please reach out to me at david.nanamaker@expandmedia.com

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

June 2016: Help! I need a Trade Show Booth!

Have you ever received this call from a customer?: “We’re in the market for designing a new booth with a new image.” Your response: “Great, we’re here to help!” Then you ask the usual questions: “What’s the date of your show?” “Do you have artwork ready to go?” “Give me an idea of what you’re looking for.” And then the big question: “What’s your budget?” The usual response is, “I don’t have a budget” , or ” I don’t know my budget”.  Well, you might as well just draw something on a cocktail napkin and see if that will fly! (just joking of course). The better response: “I know exactly how you feel about the budget and many of my customers face the same challenge. Let’s do this: I will build you one plan between 10 and 15K and one between 15K and 25K. How does that sound?” You still don’t have a budget but you do have a customer expectation.  And that is critical!

What do we do now? That’s where Expand comes in. We are the leader in innovation, design and manufacturing. We have the tools on our website to help you build a booth, select the correct products, download a rendering, and send a PDF file to your customer. Take a look at the below reseller tools that can be found on the Expand website and how they can help you:

Expand Display Builder A 3-D rendering tool that lets you render any size booth. Drag and drop any Expand products and skin them with your customer’s graphics and logos. Toss in some plants, people, chairs and tables and you have a complete rendering to show your end-user. Save a PDF of the rendering and email to your client.
Learn more about the Expand Display Builder

Expand ResellerStore: Shop online and save. You can get pricing on all Expand products to help build a client’s budget. You’ll receive a 5% web discount on your first online purchase and a 2% web discount on all additional online purchases.                                       Learn more about the Expand ResellerStore

Expand’s Facebook Page: Visit our Facebook page to see Expand products in use in the field: both indoor and outdoor. 

Image Bank: All registered resellers can fill out the online form to receive access to our new Image Gallery on Box.com where we have art templates, images, and all of your price guides. 

Portfolio: Get inspired solutions for 10′ or 20′ booths. A simple way to find a fast solution. 

www.qualitybannerstands.comAdd this link to your website to allow your customers to view Expand products, without directing them to us. This link does not include any Expand phone numbers or direct links to Expand. 

We value our relationship with each of our resellers. Our goal is to be your single source for all of your portable display needs. Recommend with confidence solutions that are high quality, cool to the eye, and have a wow impact!!  If you need help on any of our programs to help you sell more, reach out to your Account Executive or email me directly at david.nanamaker@expandmedia.com

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

May 2016: Promoting Outdoor Events for Summer

Sometimes when you live on the East Coast, you have a year when you miss one of the four seasons. I believe it’s happened this year! We missed Spring. The weather has been cold and rainy. The only week it was nice in Connecticut was the week that I was in Florida! Well, I’m breaking out the shorts and t-shirts this weekend and I’m pushing forward.

Summer is a great time to promote outdoor events. I want to introduce you to some of the best outdoor venue products in the market today. With Expand products you can pop up, take down, and roll away your event presentation in less than 30 minutes!!

Check out these cool outdoor products:

Expand PodiumCase Outdoor
Expand VenuTent Pro
Expand DisplayTunnel
Expand Flagstand XL
Expand MediaScreen 2
Expand GrandFabric Outdoor

Combine a few of these options and you can create an effective branding campaign that with the right graphic will deliver a powerful message. The key component to the package is making sure people that see it say, “WOW, this is a really a nice set up.” That’s why Expand’s products stand out against the competition. Yes, we tend to be a little more expensive but when you see the ease of setup, the quality workmanship, the cool Swedish design, and the lifetime warranty on most products, you’ll ask yourself why sell anyone else’s products when you can sell the best. Why sell anyone else’s products and worry about getting that dreaded phone call from your customer who is onsite with a product failure issue? Expand gives you ease of mind and confidence that the products will function and be well received. 

Summer is here. Get outside, enjoy your hobbies and have some fun!! If you’re interested in building an outdoor display for any type of event your client might have coming up, send me an email at david.nanamaker@expandmedia.com

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

April 2016: Selling Value Over Price 

The continuing issue of price, quality, and value is one that affects every industry. Everyone wants a good deal. Not everyone wants the cheapest deal. What does this mean? Did you know while one-third of consumers are purely hung up on price, the other two-thirds are open to at least hearing your value proposition? Selling on value, not price, involves a balance of confidence, personal rapport, and needs of the customer.

With all the technology out there today, consumers have greater access to pricing than ever before. The key component is asking the right questions. Don’t start selling your products before you fully understand the need.

Here is an example: 

What are your products being used for? 

  • Indoor or outdoor?
  • Do they need to move or are they going to be stand-alone (set up and not touched)?
  • Do you have a need to replace graphics?
  • What kind of lighting would you like to use to display your message?
  • What’s the date of your show or when do you need product by? Set realistic expectations!
  • How about shipping? Your account or ours?
  • Is the lowest investment the top consideration or is quality important to your customer?
  • Determine if you can help them.  If not, back away. You will build longer term credibility with honesty.

Finding out the need is critical to your recommendation. If you tell your prospect about the value you offer, they may or may not see this as relevant or important. However, by asking the right questions- (Is value or quality important to you?)– your prospect will see and understand the relevance of value and quality. Once they agree that value and quality are important, they will listen to the features and benefits you present to them and the solution to their needs.

I hear this all the time in the market today: “Expand has the best quality products, but they’re too expensive!” We pride ourselves on being the best. We manufacture the best, design the best, and hold ourselves to the best quality and service in the market today. If you need help on selling the value of a great quality product, give me a call at 203-923-3862.

Happy Selling,

David Nanamaker
National Sales Manager
Expand International

March 2016: Recommending Spring Branding Campaigns
Winters here in the Northeast can be brutal! Fortunately, this past winter was very mild- except for a few snow storms and a couple of ice cold days. The best part about winter is that it comes to an end! Spring is right around the corner and this a great time to think about helping your customers build an outdoor branding campaign. When planning a campaign, it’s important to make sure you take into consideration the following:

Graphics: All graphics on outdoor displays should be two-sided. The best standouts are ones that have very bright colorful displays with minimal text. The idea is to have the graphic tell a story. Text should never be at the bottom of the graphic, because it is too hard to see. Instead, have the message at the top or in the middle. Also, avoid having text going up the side panel. No one likes to have to turn their head to read.

Elements: The most concerning element to contend with outdoor displays is wind. Never skimp and try to use an inexpensive display outdoors. Choosing the right manufacturer is critical. Make sure that you understand what wind range the outdoor product can withstand and make sure the customer knows that if the wind range is exceeding recommendation, they should take the display down.  As an example, Expand’s flag stands and outdoor displays can withstand wind speeds from 10 miles per hour up to as much as 50 miles per hour (depending on the product and what weight system you use with the display). We also provide a safety certificate that is done by an independent company for liability and insurance issues.  Other elements such as rain and sun should also be considered to make sure your outdoor display is made of the correct material.

Portability: Outdoor displays need to be portable and easy to move around. They should also have a quick set up time. A key component with any outdoor unit is clear instructions. There is nothing more frustrating than a call from your customer saying they don’t know how to set up the display. Expand sends a full set of clear instructions on all outdoor display products.

Spring is the time of year when people start to get out and about!! Why not contact your top accounts and pitch an outdoor campaign for them? In the mean time, if you would like to set up a phone call or an appointment with your Expand Account Executive to discuss outdoor opportunities, click the link below!

Expand Team Contact Page

Happy Selling,

David Nanamaker
National Sales Manager
Expand International