Expand Tips from the Experts – Avoiding Pitfalls with the Production of your Booth

Buddy-Blog-Headers-for-susan-John2

Hi, we’re John and John! We’ve both been in the trade show industry for a long time and have experienced just about everything that can go wrong with booth production.

That’s why we teamed up to write this post about how to avoid pitfalls with the production of your booth and have it arrive on time…


Tips for Avoiding Pitfalls with the Production of your Booth

1. Time Management
The most important tip is time management. About 90% of all pitfalls we see are a result of not allowing enough time for event elements.  Sure, you can do a few retractable units a week in advance, but that 10’ x 20’ is going to take a little bit longer!

Also, remember that production time is different than shipping time. Be sure to plan enough time for production AND the delivery of your display. If production requires 5 days, it may take an additional 3 days to ship. Don’t get stuck with overnight shipping costs; they can be expensive and destroy your budget!

calendar_production_shipping

2. Know your Exhibit Space
Make sure you know the size of your exhibit space. The exhibit venue will have specific rules; provide those rules to your production company. We have seen too many companies design a booth that won’t fit into their assigned space and add features such as lights and monitors for which there are no outlets available! This can cause major headaches when it comes time to set up. Your booth staff may need to eliminate certain items and rearrange the graphics.

At Expand, we have a solution: The Expand DisplayBuilder. Ask your sales rep for a 3-D rendering of how your display will fit into your assigned space. This is your “road map”. It will help you position your items on the floor and help you communicate with the event venue for needed outlets, furnishings, etc.

displaybuilder_render

3. Provide the Correct Artwork
Ask your production company for the appropriate graphic templates before submitting your artwork for print! Similarly, make sure that you know the what type of artwork specifics your printer needs to do the job. Not only do templates simplify the layout process, but they also speed the pre-flight and proofing process up dramatically. At Expand, we have templates readily available for all of our products right on our website along with artwork guidelines specifying what we like to see in a submitted art file.

Click here for Expand’s artwork templates:

Expand_artwork_template_page.JPG

4. Do a Dry Run
Allow yourselves extra time to set up your booth prior to shipping it to your event. This might require an extra week, but this step is highly recommended so that your staff can become familiar with the hardware and graphics ordered. They can take their time setting each piece up and taking them down without the stress of watching the clock on the day the show begins.

Expand-GrandFabric-Setup-Luke

Do a dry run to make sure your booth staff knows how to set up the display BEFORE they get to the event.

5. Don’t go cheap!
cheap_png.png
We get this one a lot. A trade show or other event is a considerable investment. Booth space, hotels, travel, etc., equal big bucks. That and your branding is front and center. We’re always mind-boggled when the most visible portion of all of those expenses becomes the one item where costs must be minimized.

If your displays look cheap, your company looks cheap!!!

And if your display is broken on the show floor, well… Don’t make this mistake!


We hope that you enjoyed this post! Please feel free to contact Expand to see how we can help you get your booth out on time. You can also contact one of us directly at john.kuhlman@expandmedia.com or john.blackburn@expandmedia.com.

Click here for More Expand Tips from the Experts >> 


Follow the Expand blog and get all of our latest updates:

Expand Tips from the Experts – Tips for Fast Response Times

Buddy-Blog-Header-JoeD-ChrisB

It’s great when a client gives you a lot of time to prepare an order, but we’ve all been in situations where rush orders come in and you need to get something out very quickly.

Expand Experts Joe Dunn and Chris Bonney, Expand Account Executives from our Stratford, CT location understand the process of getting orders out on time.

Below, Joe and Chris share tips on how to provide a faster response time… 


Providing a Fast Response Time for your Clients – Joe Dunn 

Joe-201x201Hi, I’m Joe! At Expand, we strive to get our resellers the information that they need to provide their clients in a fast, effective way. A great way to do this is with pre-made email templates. Often times clients don’t know exactly what display they need and providing them with options makes the process a lot smoother. An email with pictures, pricing, product information and production times gives your clients all the information they need without the unnecessary back-and-forth.

A common request I receive from resellers is, “My client needs a 33” x 78” roll up banner. What are the prices?”. Instead of going back and forth between myself and the reseller, and then the reseller and their client, providing a template like the one below shows the client a “Good, Better, Best” selection that they can choose from:

Expand_Email_Example

Now the client has all the information they need without having to send a million emails trying to figure out the one product that best suits their needs!

Click here to read my previous post about helping customers visualize before they buy.


Providing a Fast Response Time for your Clients – Chris Bonney  

chris-sigHi, I’m Christopher Bonney – Chris for short! As Joe explained above, it’s important to get information to your resellers in a timely manner, so that they can also get it to their clients in time. One of the ways Expand makes sure that happens is by having strong communication between our different departments. (Click here to read my previous post about how we have many different departments that work together to ensure that your project gets out on time.)

Just recently, we had a situation where an order from one of my clients came in on a Friday and the due date was that following Monday. Knowing that we needed to get it done quickly, our graphics and production team got right on it! The artwork was proofed within 30 minutes, and after the client approved the artwork proof our California warehouse printed and shipped it to make sure it got to their location on time. The banners made it to the show in time and looked amazing! 

We will always try to meet your delivery needs. – Our normal production times are published on our website.

Estimated_Lead_Times

 


We hope that you enjoyed this post and found it helpful! If you have additional questions, you can contact Joe at joe.dunn@expandmedia.com or Chris at christopher.bonney@expandmedia.com.

Click here for More Expand Tips from the Experts >> 


Follow the Expand blog and get all of our latest updates:

Expand Tips from the Experts – Displays for Promoting Sporting Events

Buddy-Blog-Headers-Luke-Brad.jpg

With the value of teams and leagues being at all-time highs, sports marketing has become more popular over the years – and Expand has been involved as well! We’ve worked with numerous agencies promoting sporting events through athletes, events and teams, including NASCAR, the NBA Draft and the World Series.

Wherever there is a sporting event, our types of displays are needed. Expand Experts Brad Gende, Account Executive from Chicago, who is a huge Cubs fan and Luke del Campo, Account Executive for New England and New York, who is a huge Boston Red Sox fan (Hey, nobody’s perfect!) know that understanding what questions to ask before offering our services is crucial!

Below, Brad and Luke share some advice that we hope you find helpful… 


Helping Your Client Promote Sporting Events – Brad Gende

The first step in helping your client is to find out exactly what kind of event they are promoting and where it will be. For example, many events that revolve around football take place in the parking lot where everyone gathers before a game, which makes it an ideal area to set up a promotion. The foot traffic and need for something high above the crowd makes the Flag Stand XL the perfect choice for parking lot and tailgating events! This extra tall giant of a flag is 47 inches wide and has a telescopic pole, which allows you to vary the height up to 18 feet (181 inches) high.

Another product that is great for sporting events is the Expand PodiumCase. The reason for that is because it can be used inside or outside, takes less than 5 minutes to set up and can be used to present trophies or give speeches. It’s also versatile in the sense that there are two versions: open or closed. The open style is popular for giving speeches or presenting an award, while the closed would be used to display trophies.

world series - 4

A closed Expand PodiumCase was used to display the Chicago Cubs’ trophy when they won the World Series. 


Helping Your Client Promote Sporting Events – Luke del Campo

As Brad mentioned above, it’s important to ask exactly what kind of sports event the display will be used for. The first thing I do is ask my client essential questions such as when, where, and how this product will be used.

For example, one my clients needed an outdoor display for a promotional event sponsored by Ford at Oriole Park at Camden Yards in Baltimore. I knew that sandbagging one of our indoor solutions outdoors would not suffice for this kind of promotion: It had to be the Expand GrandFabric Outdoor. With confidence, I committed to my solution and shared images, set-up videos, templates, etc. The client loved it!

Dream Fan Experience High Traffic

The Expand GrandFabric Outdoor stood out and drew a crowd at the “Drive in a Dream” promotion, sponsored by Ford.

Having only sold a couple of these units as a team, it was pretty inspiring to see this system in action! Naturally, I also wanted to find out what other signage elements they needed. When a promotional desk with iPads was mentioned, I suggested using one of our podiums. It turns out the Expand PodiumCase XL was a perfect fit and an add on to an already lucrative project!

Dream Fan Experience.jpg

The Expand PodiumCase XL and Expand GrandFabric Outdoor at the “Drive in a Dream” promotion. 

Afterwards, I always make sure to follow up. Always find out how it went and see if you can share pictures from the event. Sometimes you are only allowed to share them internally – Make sure to communicate that with your client!


Remember, not all sporting events are the same and not every client will want the same thing. Feel free to reach out to us if you need guidance regarding which display will work best for your client’s specific needs. Expand is here to help you!

Contact us to let us help you meet your customer’s needs >>

Click here for More Expand Tips from the Experts >> 


Follow the Expand blog and get all of our latest updates:

Expand Tips from the Experts – How to Make Product Training Fun & Interactive

Buddy-Blog-Header-Don-Andre

Are you finding selling display products to be hard work? If your prospects don’t seem interested in what you’re selling, then it’s time to change your attitude! Put a smile on your face and figure out how to go in a new direction to make them excited.

Customers are more likely to respond if you provide interactive training that they can participate in. Expand Account Executives Don Johnson and Andre Sao get clients excited about what they’re selling by making product training fun and interactive!

Below Don and Andre share some ideas that we hope you will find useful as you plan your next sales meeting…


How I Make Product Training Fun & Interactive – Don Johnson 

It all started when the president of my company said “Don, you don’t entertain enough”. I explained that I was trying to cram two face-to-face meetings during the morning and another two or three in the afternoon. There just wasn’t time to take someone out at lunch.

That’s when he said:

“How about bringing lunch to them?” It was an “Aha Moment” for me. The impetus for my first “Lunch and Learn”. If I tell someone I’m bringing lunch, I get anywhere from six people to sixteen. I even got thirty people for a “hot dog party” once!

Mikes_hotdogs

So food draws them in. Then what? First, do some homework to see what kind of projects they’re working on. You need to think which of your products, especially new ones, might give them a solution. Sometimes, they just won’t tell you so…

I send an email asking attendees to bring their business cards so we can have drawings for prizes. Ask them to write a few notes on the back of their card about their project. Now you can explore which of your products might best work for them!

As I go through my presentation, I can focus on actual products that solve these needs we just talked about. When it’s time to set up demos, I like forming teams and giving my audience some “hands on” experience setting up displays. I have found that they really get into it and ask good questions.

MKTG

Happy Hour at MKTG in Atlanta with food, a drawing, and an Expand GrandFabric setup race! 


How I Make Product Training Fun & Interactive – Andre Sao 

Training all too often brings to mind a stream of completely forgettable facts. We’re in an industry of turning ideas into a reality, and with such a variety of products available, it’s essential to host training sessions.

Here are my tips for making these sessions more fun and interactive:

Do your research and know your audience: The best way to engage your audience is making sure the subject matter is relevant. Training is successful when everyone in the room walks away with knowledge that they didn’t have before.

Some easy ways to research your audience are by viewing LinkedIn profiles to understand some of their professional interests (posts, likes, and shares) and by searching job listings for that company to get an idea of the company culture. Or you can ask qualifying questions before starting. Just be prepared to pivot in any direction!

LINKEDIN

Training should be a discussion, not a speech: We’ve all had the dry classroom lectures, but can you remember what your favorite teacher did differently? Often a bit of humor and context, but definitely no death by PowerPoint! While PowerPoint slides can be a wonderful communication aid, I find that showing products leaves a deeper impression. I like to bring products that people can touch and pass around the room, or get up to inspect or assemble themselves.

Sparks

Do you have trouble getting your attendees up and out of their seats? Then move the seats to the corners of the room and encourage everyone to gather around. Groups of people standing tend to form circles, which encourages conversation, and moves us further away from the classroom style presentations.


And Now our most important point of all: 

Follow Up, Follow Up, Follow Up! You may think training is over when the session ends, but the session should be only the beginning! You have their name. You know what accounts many of them are working on. Now you need to reach out to keep your name in front of them.

follow up, follow up, follow up

Remember the questions your attendees asked during the presentation. If it’s important enough for them to mention, it’s probably something you should write down and follow up on. Send an email with a summary and answer any unanswered questions. Direct suggestions to their specific project, prepare quotes and share projects you’ve done for others within their company.

Hopefully they will become an ongoing client. And all because you had fun entertaining!

Contact us to learn how Expand can help you meet your customer’s needs >>

Click here for More Expand Tips from the Experts >>


Follow the Expand blog and get all of our latest updates:

Expand Tips from the Experts: Take Advantage of Expand’s 5 Star Quality Service

chris-sig

Chris Bonney, Expand Account Executive,  christopher.bonney@expandmedia.com

Hi, my name is Chris Bonney and I’m an Account Executive at Expand.

I used to work in the Customer Service department and I recently transitioned to Sales. Through my experience working with all different departments at Expand, one thing that stands out is how each department offers 5 Star Quality Service.

Read my post for “Expand: Behind the Scenes”. To further explore where Expand can partner with you, please contact us. We’re here to help you close sales! 


Expand Behind the Scenes: 5 Star Customer Service

Expand is here to make you look good. We have many different departments that work together to ensure that your project gets out on time.

5 Departments = 5 Stars:

1. Customer Service star
Expand’s commitment is to provide an Awesome Customer Experience. Call the Customer Service Department with any quoting or product questions.

  • We have a full Customer Service team dedicated to answer all your questions and help you with all of your Expand needs.
  • You can reach any of our Customer Service Account Managers Monday through Friday between the hours of 8:00a.m. and 8:00p.m. EST.
  • We can provide you with pricing right away on basic products or within one business day on more complex setups.

“People prefer when a person picks up the phone instead of automated system. Customers will never forget that human interaction and how you made them feel”.

-Erica, Customer Service Account Manager at Expand

You can also place an order through the Expand Online Store or our Quick Order Form

2. Design star 
Our design department creates actual renderings, using CAD software, to show what your display will look like. You can also create your own renderings for your customers using Expand’s DisplayBuilder rending tool:

  • Provides 3-D renderings of our displays that you can fit your client’s artwork and logos to – Lets them visualize what you’re offering.
  • Can move around the display on their computer and see it from all angles!
  • You can even add your logo to the top – instead of Expand’s

egf-gif-in-display-builder

Click here to watch a video on how to use the Display Builder

“Visual representation through renderings is the best way to communicate the form and function of a design to anyone.”

-Ryan, Industrial Designer at Expand

3. Graphics/ Preflight star
Our graphics department preflights all artwork that you submit to ensure accuracy.

  • We will send you an e-proof of your artwork within 24 hours.
  • Your Customer Service Account Manager will send an updated order confirmation with a promised ship date after the e-proof has been approved via email.

“We strive for quality and accuracy every time.”

-Melissa, Graphics Production Supervisor at Expand

If you have any special requirements, please let us know. We are happy to provide you with custom templates ahead of time!

4. Production star
After your order and artwork have been approved by you, our production department works to ensure that your order will get out on time:

  • If a job needs a quick turnaround, we work to meet those demands with no rush fees.
  •  Photos of the print setup can be provided.

“Our quality control process is our #1 priority to ensure complete customer satisfaction.”

-Jason, Production Coordinator at Expand

5. Shipping & Storage star

Shipping:

  • We ship with UPS but can ship on your UPS or FedEx account if you prefer. Courier shipping can also be arranged.
  • We have 2 different shipping locations: one in Connecticut and one in California, which keeps shipping costs low and time in transit to a minimum.
  • We can also ship from our Swedish location for orders going to Europe, Africa or Asia.

office_locations_5

Storage:

  • Every customer has specific needs – Expand understands and adjusts to their special needs and requests.
  • Ideally located East and West Coast warehouses
  • Inventory management based on barcoding and industry specific knowledge
  • Large inventory of replacement parts
  • In house bi-coastal graphics production for new or replacement graphics

“We strive for accuracy and professionalism in all items we pick, pack and ship. From small parts to truckloads”.

-Dustin, Warehouse Manager at Expand


Remember, Expand is here to help you close sales. Our 5-Star Team is here to help you get your project out on time! – Partner with Expand and we’ll make you look good!

 Contact us to learn more about how Expand can meet your needs >>

Click here for More Expand Tips from the Experts >>


Follow the Expand blog and get all of our latest updates:

 

 

 

Expand Tips from the Experts – 4 Easy Tips for Selling Portable Event Displays

don-201x201

Don Johnson, Expand Account Executive, don.johnson@expandmedia.com

Hi, my name is Don Johnson and I’m the Southeast Account Executive at Expand International.

Selling Trade Show Displays can get tricky. There are so many factors that go into making that final sale: price, availability, customization, the quality of customer experience, you name it!

If you find yourself asking questions like: “What am I not considering?”, and “How can I land the sale?”, then read below for my helpful tips!

If you have any questions, contact me at don.johnson@expandmedia.com.


 Four Tips for Selling Portable Event Displays 

Expand is here to help you with all your portable needs! A lot of times, people will have hesitations to buying these displays. I’ve listed some tips to help you overcome setbacks when trying to sell portable’s to your clients…

1. What should I do when I hear my customers say, “I don’t do trade shows?”
Most people think of our products as “Trade Show Displays”. Well they are not just for trade shows! They are also used in Live Marketing Events, Retail Point of Sale and On-site Messaging and Signage.

Expand offers a line of retractable banner stands that can be used at any kind of event and are easy to assemble. Think of them as “portable billboards” that combine pictures, words and color to drive home a message. These lightweight displays can be used almost anywhere that your prospects gather and set up in just minutes.

roll_up_banner_retractable_display_expand_quickscreen_3_animation_1

Here are just a few uses:

  • Attract people to your business.
  • Display a colorful menu to quickly show all the things you offer.
  • Launch a new product.
  • Promote upcoming events.
  • Create a focal point in a meeting or presentation.
  • Reinforce your brand name and corporate identity.
  • Recruit at job fairs and on campuses.
  • Push ideas and sales in unexpected places.

2. My client doesn’t have a big budget. Are there more affordable solutions for smaller businesses?
Yes! We now offer a series of cost-effective promotional displays:

Promo_Flags_Sanna_1-sleeves

3. My client doesn’t know the difference between different Expand products. Is there an easy way to distinguish them from each other?
Yes! I’ve developed a “Good, Better, Best” prototype for our most popular event displays, which will help you to know which Expand products to target to your customers, based on their budget.

Good, Better, Best: 

 Good

Better

Best:

By using the Expand PodiumCase, you can easily transport your display and then use it as a counter at your event!

good_better_best

4. What if my customer needs help with outdoor marketing? 
Make it easy for your customer to take their message outdoors with:

Expand_Outdoor_2D_2DTent_2DFlags_2DBeach_2DUS_2D665px

Click here to learn how you can help your customers enhance their outdoor booth or display in our previous blog post by my colleague, Bill Hetzel.

So, who is my target audience?
There are all kinds of target audiences who can use portable event displays: Companies large and small, Retail stores large and small, Government at all levels, Colleges, Churches, Non-Profits: Anyone with a message to tell!

What if I want to send this information to my customers with my own brand?
Another way to help your customers is to give them our customizable Sales Sheets. As an Expand Reseller, you can re-brand them with your own logo and contact information! We also have a Reseller Catalog that you can brand with your own logo and your own pricing:

Sign up here for our Reseller Tools to gain access to our Brandable Marketing Materials >>

Already a member? Just sign into the Reseller Tools folder to access the Rebrandable materials!

blog-image-reseller-catalog.png


I hope that you found this information helpful.

Follow the Expand blog and get all of our latest updates:

Expand Tips from the Experts: Five Tips for Enhancing Your Outdoor Display

bill-201x201

Bill Hetzel, Expand Account Executive, bill.hetzel@exandmedia.com

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region.

I hope you had a chance to read my first tip about Features and Benefits of the Expand GrandFabric.

Today I’d like to talk about how Expand can help your clients with their outdoor brand activations with my five easy tips!

Feel free to contact me at (203) 685-9006 or bill.hetzel@expandmedia.com.


Tips for Enhancing Your Outdoor Booth or Display
Here in Traverse City, summer has arrived! Many of my agencies and dealers support Outdoor Events and they often ask me questions about exhibiting at an outdoor venue.

Expand_Outdoor_2D_2DTent_2DFlags_2DBeach_2DUS_2D665px

I have developed 5 helpful tips for enhancing your outdoor booth or display…

1. Make sure the outdoor setup is sturdy and reusable
When people are exhibiting at an outdoor event, it’s important that they have a display with solid construction – No plastic of course. Do your brands ask you for cheap, weak, outdoor stands like you see in front of fast food?  I don’t think so!

Displays for outdoor events need to be able to stand up to wear and tear from wind, rain and any other harsh weather conditions. It’s important to understand the wind range that the product can withstand and use displays that contain broad bases or heavy base plates that will keep the display in place in any extreme weather condition.

ems-2-outdoor-bends_cropped

Expand offers a full line of outdoor displays that stand up to summer weather conditions >>

2. Don’t overwhelm your audience with too much text or too many images
The outdoor displays that stand out the most are ones that have very bright, colorful layouts with minimal text. Remind your clients to use a lot of images and have very little white space. Let them know that fewer text is better and that it’s important to use a large, easy-to-read font that can be seen from an appropriate viewing distance.

The same goes for graphics. It’s great to use images to make a display “pop”, but your clients may want to stick to no more than three images to avoid overwhelming people. Below is an Expand GrandFabric Outdoor that was used at the Sturgis Motorcycle Rally. The image is clear and uncluttered and there is a minimal amount of text, which is viewable from 10 feet away:

3. Use products that are easy to set up and dismantle 
Exhibiting at an outdoor event in the summer can be exhausting in the hot weather. The last thing that most crews want to do at the end of a long, hot summer day is to spend an extra two hours taking down the display while sweating in the heat. With Expand products, you can pop up, take down and roll away your outdoor event presentation in less than 30 minutes!

FlagStand_XL_Animation2

4. Get Creative to Save Money 
Sometimes your client’s budget dictates what they are able to buy. Fortunately, there are a lot of outdoor event displays that are geared toward cost-conscious customers, such as Expand’s economy line. Our outdoor Promo Products and Retractable Banner Stands can be a great and very cost-effective marketing tool when attending an outdoor event on a budget.

Click here to view our Economy Line >> 

Promo-rollup

 5. Know the Rules for your Outdoor Event 
Every event has different rules for exhibitors and an outdoor event may have very different space requirements, variance height options for outdoor booths, electrical requirements, etc. than the indoor events you are used to exhibiting at. Make sure to be aware of show exhibit guidelines and regulations. You don’t want to get to the event and find out that you broke a rule and are not allowed to exhibit!


I’ve been with Expand for over 10 years and we’ve always lead the way in quality outdoor brand activation. When it comes right down to it, your clients expect a repeatable event experience and Expand Outdoor Displays are still being used today from their inception over 10 years ago!

Expand_outdoor1

outdoor_tent_flags_png


Follow the Expand blog and get all of our latest updates:

 

 

 

Expand Tips from the Experts: Understanding & Delivering on Your Client’s Requirements

andre_blog

Andre Sao, Expand Account Executive,  andre.sao@expandmedia.com 

Hi, my name is Andre Sao and I’m the Expand Account Executive for the Mid-Atlantic.

In our industry, partnering with your clients to truly understand their requirements, and then being flexible enough to deliver on those requirements makes the difference between success and failure.

Read my post about understanding your client’s requirements. To further explore where Expand can partner with you, please contact me at 203-870-2043.


Understanding & Delivering on Your Client’s Requirements 

1. Start with a detailed brief
It sounds so intuitive to start with a detailed brief, but all too often these simple qualifying questions are assumed, which leads to proposing soludetailed_brieftions that are not fit for what the client is really looking for.

Ask them the following questions to figure out exactly what their specific needs are:

  • What are they trying to achieve?
  • How will they measure success?
  • What is their plan and time frame?
  • What is the budget?

From here, honing in on exact requirements is much simpler, and ensures that your proposal lands on the mark.

2. Explore Options
Tendering projects doesn’t have to be a pain! With the brief in hand, it’s time for product selection and reaching out to suppliers. Depending on the project, you may have products in mind already, but don’t shy away from asking trusted suppliers if they have any other suggestions. New products come on the market constantly.

For example, the Expand GrandFabric system can achieve and often improve on many of the design features of traditional SEG systems, at a fraction of the price.

Once options are set, it’s important to present them back to the client – and a picture is worth 1,000 words! One of the easiest ways to show your clients different options is using the Expand DisplayBuilder, a free, 3-dimensional brandable rendering tool that can help your client go from on the fence to purchasing decision in minutes.

This unique tool creates the layout for your customer’s display, so they can visualize what you are offering. Expand also offers a full library of product pictures and other tools to help with these projects. If you’d like a step-by-step run through of these visual reseller solutions, please reach out to my colleague, Susan at susan.volovski@expandmedia.com.

egf-gif-in-display-builder

At Expand, we offer a select product range and pride ourselves on offering the best quality and value for each budget. From campaign retractables to backlit SEG booths, to sourcing vetted products through Expand’s own network– we are confident that we can offer you a solution that will suit your clients’ needs, and be a great asset to your team!

3. Deliver on the project
We’ve all been there: designs and artwork submitted, purchase orders in place, deadlines looming- and then those unfortunate holdups happen. Minimizing these instances, and dealing with them effectively is when choosing suppliers of high-quality products, and outstanding customer service pays off.

Expand offers a Limited Lifetime Warranty. As an Expand customer, you’ll have a single point of contact who will manage your project from order stage through to delivery. If something comes up, we create solutions.

solutions

Remember, taking the time to completely understand the brief is very important and well worth it. By gathering this information, we can help them determine their best fit and ensure a successful event!

Partner with Expand and we’ll make you look good!

Click here for More Expand Tips from the Experts >>


Follow the Expand blog and get all of our latest updates:

 

 

 

Reseller Tip #7: Re-branding Expand Sales Sheets

We hope you had a chance to read our most recent reseller tips about embedding Expand videos and embedding Expand brochures!

Today’s helpful tip for our resellers is about how to re-brand Expand’s product sales sheets with your own company logo and contact information.

Read below to learn how…


Tip #7: How to Re-brand Expand Sales Sheets

We have a full collection of Expand Product Sales Sheets available via the Expand Image Bank. Click here to register for access to our Image Bank.

Then follow these instructions to re-brand the sales sheets with your information: 

1. Find which Product Sales Sheet you’d like to re-brand, click download and open the file in Adobe Acrobat (or any pdf reader)

rebrandable-step-2.png

2. Click on “View”, then scroll down and click “Tools”

3. Click “Edit Text & Images”

rebrandable-step-4.jpg

4. After you click “Edit PDF”, you will see bounding boxes around the pictures & text. Scroll down to “Your Name”.

rebrandable-step-5

5. Put the curser inside the box.

6. Hit the backspace button to delete the words “Your name”, then type your name in the box.

7. Repeat step 6 with “Your Phone” and “Your Email”.

rebrandable-step-8.jpg

8. Select the bounding box around “Your Logotype”.

rebrandable-step-9

9.  Right click and select “Replace Image”. 

10. Find a High-Res version of your logo and place it in the sampler spot. Make sure that the logo you insert is the same size as the X in the Expand logo.

rebrandable-step10.JPG

11. To make sure you have rebranded our materials correctly, please reference our Expand Graphic Manual here. You can also contact Expand and ask to speak with the Marketing Department for assistance.

If you have any questions, please contact us at us@expandmedia.com.


Click below for our other Expand reseller tips:

Like our posts? Click below to follow the Expand blog and get all of our latest updates:

Expand Tips from the Experts – Joe Dunn

Joe image.png

Joe Dunn, Expand Account Executive,  joe.dunn@expandmedia.com

Hi, my name is Joe Dunn and I’m an Account Executive at Expand.

Portable event displays can be very abstract for people who don’t use them on a day-to-day basis. Expand provides our resellers with easy-to-use tools that help customers get a good understanding of our displays before making a decision.

Read my post about using Expand’s effective marketing tools to help your customers visualize before they buy.


Marketing Strategies to Increase Sales: Help Customers Visualize Before They Buy

Have you ever had customers who were on the fence about making a purchasing decision because they were not 100% sure what they are getting? That’s why it’s very important for your customers to be able to visualize their display before they buy.

We offer many helpful tools that enable your customers to see exactly what their display will look like…

DisplayBuilder: 
Expand’s unique DisplayBuilder tool provides 3-D renderings of our displays that you can fit your client’s logos to. This free rendering tool enables you to envision the layout for your customer’s pop-up display, trade show booth, or mobile marketing event so they can visualize what you’re offering. The customer can move around the display and see it from all angles right on their computer.

egf-gif-in-display-builder
*Click here to learn more about the Display Builder

Marketing Materials:
Expand has in-depth brochures for all displays, that will help customers get a better understanding of dimensions, application, and advantages of each model.

You can also access ready-made kits of how for 10′ or 20′ booths. These kits provide some examples of how to use Expand products in different configurations for your event. A simple way to find a fast solution!

Expand_KIT_360 degrees

Look at the Expand Kits to help your customers visualize their display in a certain configuration.

Expand Image Bank:
We provide our resellers with real pictures of our displays from past projects. Customers can see how other companies have used our displays. All registered resellers can fill click on the Reseller Tools tab on the top of the Expand website and fill out the online form to receive access to our new Image Gallery on Box.com, where you will be able to access all of these images.

reseller_tools_snip

Click here to fill out the online form & access the Image Bank

Use these visualization tools to increase sales by going from sales inquiry to visualizing solutions within minutes!

Account Executives:
Additionally, remember that all Expand resellers have access to their local Account Executive. Our Expand Account executives are extremely knowledgeable about our products and can help with whatever you will need to get your client set up with a great looking, quality display. Contact them today!

Click here to find the Expand Account Executive in your area >>

Expand_Quick_Links
All of these visual reseller solutions are available on the Expand website. Most of them are located under the “Quick Links” tab on the left side of the website.

If you would like a step-by-step run through of each of these quick links, please contact my colleague, Susan Volovski at susan.volovski@expandmedia.com and she will set up an online tutorial with you.


I hope you found this information helpful. Click here for additional Tips on our Blog!

Click below to follow the Expand blog and get our latest updates!