Expand Tips from the Experts: Take Advantage of Expand’s 5 Star Quality Service

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Chris Bonney, Expand Account Executive,  christopher.bonney@expandmedia.com

Hi, my name is Chris Bonney and I’m an Account Executive at Expand.

I used to work in the Customer Service department and I recently transitioned to Sales. Through my experience working with all different departments at Expand, one thing that stands out is how each department offers 5 Star Quality Service.

Read my post for “Expand: Behind the Scenes”. To further explore where Expand can partner with you, please contact us. We’re here to help you close sales! 


Expand Behind the Scenes: 5 Star Customer Service

Expand is here to make you look good. We have many different departments that work together to ensure that your project gets out on time.

5 Departments = 5 Stars:

1. Customer Service star
Expand’s commitment is to provide an Awesome Customer Experience. Call the Customer Service Department with any quoting or product questions.

  • We have a full Customer Service team dedicated to answer all your questions and help you with all of your Expand needs.
  • You can reach any of our Customer Service Account Managers Monday through Friday between the hours of 8:00a.m. and 8:00p.m. EST.
  • We can provide you with pricing right away on basic products or within one business day on more complex setups.

“People prefer when a person picks up the phone instead of automated system. Customers will never forget that human interaction and how you made them feel”.

-Erica, Customer Service Account Manager at Expand

You can also place an order through the Expand Online Store or our Quick Order Form

2. Design star 
Our design department creates actual renderings, using CAD software, to show what your display will look like. You can also create your own renderings for your customers using Expand’s DisplayBuilder rending tool:

  • Provides 3-D renderings of our displays that you can fit your client’s artwork and logos to – Lets them visualize what you’re offering.
  • Can move around the display on their computer and see it from all angles!
  • You can even add your logo to the top – instead of Expand’s

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Click here to watch a video on how to use the Display Builder

“Visual representation through renderings is the best way to communicate the form and function of a design to anyone.”

-Ryan, Industrial Designer at Expand

3. Graphics/ Preflight star
Our graphics department preflights all artwork that you submit to ensure accuracy.

  • We will send you an e-proof of your artwork within 24 hours.
  • Your Customer Service Account Manager will send an updated order confirmation with a promised ship date after the e-proof has been approved via email.

“We strive for quality and accuracy every time.”

-Melissa, Graphics Production Supervisor at Expand

If you have any special requirements, please let us know. We are happy to provide you with custom templates ahead of time!

4. Production star
After your order and artwork have been approved by you, our production department works to ensure that your order will get out on time:

  • If a job needs a quick turnaround, we work to meet those demands with no rush fees.
  •  Photos of the print setup can be provided.

“Our quality control process is our #1 priority to ensure complete customer satisfaction.”

-Jason, Production Coordinator at Expand

5. Shipping & Storage star

Shipping:

  • We ship with UPS but can ship on your UPS or FedEx account if you prefer. Courier shipping can also be arranged.
  • We have 2 different shipping locations: one in Connecticut and one in California, which keeps shipping costs low and time in transit to a minimum.
  • We can also ship from our Swedish location for orders going to Europe, Africa or Asia.

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Storage:

  • Every customer has specific needs – Expand understands and adjusts to their special needs and requests.
  • Ideally located East and West Coast warehouses
  • Inventory management based on barcoding and industry specific knowledge
  • Large inventory of replacement parts
  • In house bi-coastal graphics production for new or replacement graphics

“We strive for accuracy and professionalism in all items we pick, pack and ship. From small parts to truckloads”.

-Dustin, Warehouse Manager at Expand


Remember, Expand is here to help you close sales. Our 5-Star Team is here to help you get your project out on time! – Partner with Expand and we’ll make you look good!

 Contact us to learn more about how Expand can meet your needs >>

Click here for More Expand Tips from the Experts >>


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Expand Tips from the Experts – 4 Easy Tips for Selling Portable Event Displays

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Don Johnson, Expand Account Executive, don.johnson@expandmedia.com

Hi, my name is Don Johnson and I’m the Southeast Account Executive at Expand International.

Selling Trade Show Displays can get tricky. There are so many factors that go into making that final sale: price, availability, customization, the quality of customer experience, you name it!

If you find yourself asking questions like: “What am I not considering?”, and “How can I land the sale?”, then read below for my helpful tips!

If you have any questions, contact me at don.johnson@expandmedia.com.


 Four Tips for Selling Portable Event Displays 

Expand is here to help you with all your portable needs! A lot of times, people will have hesitations to buying these displays. I’ve listed some tips to help you overcome setbacks when trying to sell portable’s to your clients…

1. What should I do when I hear my customers say, “I don’t do trade shows?”
Most people think of our products as “Trade Show Displays”. Well they are not just for trade shows! They are also used in Live Marketing Events, Retail Point of Sale and On-site Messaging and Signage.

Expand offers a line of retractable banner stands that can be used at any kind of event and are easy to assemble. Think of them as “portable billboards” that combine pictures, words and color to drive home a message. These lightweight displays can be used almost anywhere that your prospects gather and set up in just minutes.

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Here are just a few uses:

  • Attract people to your business.
  • Display a colorful menu to quickly show all the things you offer.
  • Launch a new product.
  • Promote upcoming events.
  • Create a focal point in a meeting or presentation.
  • Reinforce your brand name and corporate identity.
  • Recruit at job fairs and on campuses.
  • Push ideas and sales in unexpected places.

2. My client doesn’t have a big budget. Are there more affordable solutions for smaller businesses?
Yes! We now offer a series of cost-effective promotional displays:

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3. My client doesn’t know the difference between different Expand products. Is there an easy way to distinguish them from each other?
Yes! I’ve developed a “Good, Better, Best” prototype for our most popular event displays, which will help you to know which Expand products to target to your customers, based on their budget.

Good, Better, Best: 

 Good

Better

Best:

By using the Expand PodiumCase, you can easily transport your display and then use it as a counter at your event!

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4. What if my customer needs help with outdoor marketing? 
Make it easy for your customer to take their message outdoors with:

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Click here to learn how you can help your customers enhance their outdoor booth or display in our previous blog post by my colleague, Bill Hetzel.

So, who is my target audience?
There are all kinds of target audiences who can use portable event displays: Companies large and small, Retail stores large and small, Government at all levels, Colleges, Churches, Non-Profits: Anyone with a message to tell!

What if I want to send this information to my customers with my own brand?
Another way to help your customers is to give them our customizable Sales Sheets. As an Expand Reseller, you can re-brand them with your own logo and contact information! We also have a Reseller Catalog that you can brand with your own logo and your own pricing:

Sign up here for our Reseller Tools to gain access to our Brandable Marketing Materials >>

Already a member? Just sign into the Reseller Tools folder to access the Rebrandable materials!

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I hope that you found this information helpful.

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Expand Tips from the Experts: Five Tips for Enhancing Your Outdoor Display

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Bill Hetzel, Expand Account Executive, bill.hetzel@exandmedia.com

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region.

I hope you had a chance to read my first tip about Features and Benefits of the Expand GrandFabric.

Today I’d like to talk about how Expand can help your clients with their outdoor brand activations with my five easy tips!

Feel free to contact me at (203) 685-9006 or bill.hetzel@expandmedia.com.


Tips for Enhancing Your Outdoor Booth or Display
Here in Traverse City, summer has arrived! Many of my agencies and dealers support Outdoor Events and they often ask me questions about exhibiting at an outdoor venue.

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I have developed 5 helpful tips for enhancing your outdoor booth or display…

1. Make sure the outdoor setup is sturdy and reusable
When people are exhibiting at an outdoor event, it’s important that they have a display with solid construction – No plastic of course. Do your brands ask you for cheap, weak, outdoor stands like you see in front of fast food?  I don’t think so!

Displays for outdoor events need to be able to stand up to wear and tear from wind, rain and any other harsh weather conditions. It’s important to understand the wind range that the product can withstand and use displays that contain broad bases or heavy base plates that will keep the display in place in any extreme weather condition.

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Expand offers a full line of outdoor displays that stand up to summer weather conditions >>

2. Don’t overwhelm your audience with too much text or too many images
The outdoor displays that stand out the most are ones that have very bright, colorful layouts with minimal text. Remind your clients to use a lot of images and have very little white space. Let them know that fewer text is better and that it’s important to use a large, easy-to-read font that can be seen from an appropriate viewing distance.

The same goes for graphics. It’s great to use images to make a display “pop”, but your clients may want to stick to no more than three images to avoid overwhelming people. Below is an Expand GrandFabric Outdoor that was used at the Sturgis Motorcycle Rally. The image is clear and uncluttered and there is a minimal amount of text, which is viewable from 10 feet away:

3. Use products that are easy to set up and dismantle 
Exhibiting at an outdoor event in the summer can be exhausting in the hot weather. The last thing that most crews want to do at the end of a long, hot summer day is to spend an extra two hours taking down the display while sweating in the heat. With Expand products, you can pop up, take down and roll away your outdoor event presentation in less than 30 minutes!

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4. Get Creative to Save Money 
Sometimes your client’s budget dictates what they are able to buy. Fortunately, there are a lot of outdoor event displays that are geared toward cost-conscious customers, such as Expand’s economy line. Our outdoor Promo Products and Retractable Banner Stands can be a great and very cost-effective marketing tool when attending an outdoor event on a budget.

Click here to view our Economy Line >> 

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 5. Know the Rules for your Outdoor Event 
Every event has different rules for exhibitors and an outdoor event may have very different space requirements, variance height options for outdoor booths, electrical requirements, etc. than the indoor events you are used to exhibiting at. Make sure to be aware of show exhibit guidelines and regulations. You don’t want to get to the event and find out that you broke a rule and are not allowed to exhibit!


I’ve been with Expand for over 10 years and we’ve always lead the way in quality outdoor brand activation. When it comes right down to it, your clients expect a repeatable event experience and Expand Outdoor Displays are still being used today from their inception over 10 years ago!

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Expand Tips from the Experts: Understanding & Delivering on Your Client’s Requirements

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Andre Sao, Expand Account Executive,  andre.sao@expandmedia.com 

Hi, my name is Andre Sao and I’m the Expand Account Executive for the Mid-Atlantic.

In our industry, partnering with your clients to truly understand their requirements, and then being flexible enough to deliver on those requirements makes the difference between success and failure.

Read my post about understanding your client’s requirements. To further explore where Expand can partner with you, please contact me at 203-870-2043.


Understanding & Delivering on Your Client’s Requirements 

1. Start with a detailed brief
It sounds so intuitive to start with a detailed brief, but all too often these simple qualifying questions are assumed, which leads to proposing soludetailed_brieftions that are not fit for what the client is really looking for.

Ask them the following questions to figure out exactly what their specific needs are:

  • What are they trying to achieve?
  • How will they measure success?
  • What is their plan and time frame?
  • What is the budget?

From here, honing in on exact requirements is much simpler, and ensures that your proposal lands on the mark.

2. Explore Options
Tendering projects doesn’t have to be a pain! With the brief in hand, it’s time for product selection and reaching out to suppliers. Depending on the project, you may have products in mind already, but don’t shy away from asking trusted suppliers if they have any other suggestions. New products come on the market constantly.

For example, the Expand GrandFabric system can achieve and often improve on many of the design features of traditional SEG systems, at a fraction of the price.

Once options are set, it’s important to present them back to the client – and a picture is worth 1,000 words! One of the easiest ways to show your clients different options is using the Expand DisplayBuilder, a free, 3-dimensional brandable rendering tool that can help your client go from on the fence to purchasing decision in minutes.

This unique tool creates the layout for your customer’s display, so they can visualize what you are offering. Expand also offers a full library of product pictures and other tools to help with these projects. If you’d like a step-by-step run through of these visual reseller solutions, please reach out to my colleague, Susan at susan.volovski@expandmedia.com.

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At Expand, we offer a select product range and pride ourselves on offering the best quality and value for each budget. From campaign retractables to backlit SEG booths, to sourcing vetted products through Expand’s own network– we are confident that we can offer you a solution that will suit your clients’ needs, and be a great asset to your team!

3. Deliver on the project
We’ve all been there: designs and artwork submitted, purchase orders in place, deadlines looming- and then those unfortunate holdups happen. Minimizing these instances, and dealing with them effectively is when choosing suppliers of high-quality products, and outstanding customer service pays off.

Expand offers a Limited Lifetime Warranty. As an Expand customer, you’ll have a single point of contact who will manage your project from order stage through to delivery. If something comes up, we create solutions.

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Remember, taking the time to completely understand the brief is very important and well worth it. By gathering this information, we can help them determine their best fit and ensure a successful event!

Partner with Expand and we’ll make you look good!

Click here for More Expand Tips from the Experts >>


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Reseller Tip #7: Re-branding Expand Sales Sheets

We hope you had a chance to read our most recent reseller tips about embedding Expand videos and embedding Expand brochures!

Today’s helpful tip for our resellers is about how to re-brand Expand’s product sales sheets with your own company logo and contact information.

Read below to learn how…


Tip #7: How to Re-brand Expand Sales Sheets

We have a full collection of Expand Product Sales Sheets available via the Expand Image Bank. Click here to register for access to our Image Bank.

Then follow these instructions to re-brand the sales sheets with your information: 

1. Find which Product Sales Sheet you’d like to re-brand, click download and open the file in Adobe Acrobat (or any pdf reader)

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2. Click on “View”, then scroll down and click “Tools”

3. Click “Edit Text & Images”

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4. After you click “Edit PDF”, you will see bounding boxes around the pictures & text. Scroll down to “Your Name”.

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5. Put the curser inside the box.

6. Hit the backspace button to delete the words “Your name”, then type your name in the box.

7. Repeat step 6 with “Your Phone” and “Your Email”.

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8. Select the bounding box around “Your Logotype”.

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9.  Right click and select “Replace Image”. 

10. Find a High-Res version of your logo and place it in the sampler spot. Make sure that the logo you insert is the same size as the X in the Expand logo.

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11. To make sure you have rebranded our materials correctly, please reference our Expand Graphic Manual here. You can also contact Expand and ask to speak with the Marketing Department for assistance.

If you have any questions, please contact us at us@expandmedia.com.


Click below for our other Expand reseller tips:

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Expand Tips from the Experts – Joe Dunn

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Joe Dunn, Expand Account Executive,  joe.dunn@expandmedia.com

Hi, my name is Joe Dunn and I’m an Account Executive at Expand.

Portable event displays can be very abstract for people who don’t use them on a day-to-day basis. Expand provides our resellers with easy-to-use tools that help customers get a good understanding of our displays before making a decision.

Read my post about using Expand’s effective marketing tools to help your customers visualize before they buy.


Marketing Strategies to Increase Sales: Help Customers Visualize Before They Buy

Have you ever had customers who were on the fence about making a purchasing decision because they were not 100% sure what they are getting? That’s why it’s very important for your customers to be able to visualize their display before they buy.

We offer many helpful tools that enable your customers to see exactly what their display will look like…

DisplayBuilder: 
Expand’s unique DisplayBuilder tool provides 3-D renderings of our displays that you can fit your client’s logos to. This free rendering tool enables you to envision the layout for your customer’s pop-up display, trade show booth, or mobile marketing event so they can visualize what you’re offering. The customer can move around the display and see it from all angles right on their computer.

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*Click here to learn more about the Display Builder

Marketing Materials:
Expand has in-depth brochures for all displays, that will help customers get a better understanding of dimensions, application, and advantages of each model.

You can also access ready-made kits of how for 10′ or 20′ booths. These kits provide some examples of how to use Expand products in different configurations for your event. A simple way to find a fast solution!

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Look at the Expand Kits to help your customers visualize their display in a certain configuration.

Expand Image Bank:
We provide our resellers with real pictures of our displays from past projects. Customers can see how other companies have used our displays. All registered resellers can fill click on the Reseller Tools tab on the top of the Expand website and fill out the online form to receive access to our new Image Gallery on Box.com, where you will be able to access all of these images.

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Click here to fill out the online form & access the Image Bank

Use these visualization tools to increase sales by going from sales inquiry to visualizing solutions within minutes!

Account Executives:
Additionally, remember that all Expand resellers have access to their local Account Executive. Our Expand Account executives are extremely knowledgeable about our products and can help with whatever you will need to get your client set up with a great looking, quality display. Contact them today!

Click here to find the Expand Account Executive in your area >>

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All of these visual reseller solutions are available on the Expand website. Most of them are located under the “Quick Links” tab on the left side of the website.

If you would like a step-by-step run through of each of these quick links, please contact my colleague, Susan Volovski at susan.volovski@expandmedia.com and she will set up an online tutorial with you.


I hope you found this information helpful. Click here for additional Tips on our Blog!

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Reseller Tip #6: Embedding Expand Videos

We hope you had a chance to read our most recent reseller tip about embedding Expand brochures…and our other Expand Reseller Tips!

Today’s helpful tip is about embedding Expand videos from the Expand reseller site.

Read below to learn how to embed Expand videos into your own website…


Tip #6: How to Embed Expand Videos

We have a wide collection of Expand product videos. Do you need an easy way to show your customers the Expand products that you sell without directing them to us? Just embed our Expand videos into your own website using the simple steps below:

1.Go to http://www.expandmedia.com/usdealers -OR- www.qualitybannerstands.com.

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2. Click on Expand Portable Displays

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You’ll be taken to a screen that looks like this:

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3. Click on Expand Videos

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4. After you click on Expand Videos, scroll through until you find the video that you want to embed.

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5. At the bottom of the video, you’ll see a play button and some other control buttons. Hover over them with you mouse, and click on the one that says Share Control. (The button looks like a square with an arrow.)

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6. Once you click the Share Control button, you will see a pop-up that allows you to either copy the embed code or embed it into your Twitter, LinkedIn or Facebook account.   

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7. If you click on the one that says Embed, it will say Embed code is now in your clipboard!

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8. Then simply go to your website and paste the code! 

You can also change the size of the video. When you copy the code into your website, it puts it into an iframe. You can click inside of the iframe to change the height and width of the video if you choose. Just place your curser where it says width and enter the width you want, then put your curser where it says height and enter the height that you want.

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If you want to also publish it to your social media pages, make sure you are logged into your social media account and click on the embed button and choose the Twitter, LinkedIn or Facebook option. Then just click Tweet, Share, or Post to Facebook.

We hope that embedding the videos is helpful for you. If you have any questions, please contact us at us@expandmedia.com.


Click below for our other Expand reseller tips:

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Expand Tips from the Experts – Paul Filart

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Paul Filart, Expand Account Executive, paul.filart@expandmedia.com

Hi, my name is Paul Filart and I’m the Expand Account Executive for the Pacific Northwest.

In our line of work in sales and marketing, credibility is everything. Read my post about how the success of a sales professional is hinged on credibility and the importance of selling products that are trustworthy, reliable and dependable.

If you have any questions, please feel free to contact me. I can be reached at paul.filart@expandmedia.com or (203) 870-2029.


Credibly in Sales and Marketing

Why is credibility so important? Stephen Denny sums it up nicely for me in his book Killing Giants:

“Trust is built on credibility, and credibility comes from acting in other’s interests before your own.”

It all Starts with Credibility
The root word of credibility is “cred”, which means, “to believe”. I communicate my belief in a product, and it inspires the same feeling in my clients. The key to this “cred” is integrity. A person of integrity is someone who does what he or she says and says what he or she means. When a meeting is set, this person is there at the right time. When he says he’ll get back to you, he’ll get back to you. When he commits to a project due date, he does everything in his control to meet that due date.

It’s all about Them
Credibility doesn’t happen overnight. It’s something that I have to earn; and it takes time, patience, and consistency to build. It takes discipline in follow-up and follow-through to establish it.  It comes from a combination of factors – an excellent product, an established company, outstanding customer service, and by faithfully representing my client’s needs and earning a reputation for being “customer/client first”. It’s not just about selling a product but actually taking time to find out more about the need. It means working on weekends. Sometimes it means coordinating with production even before that first cup of coffee! Oftentimes, for me, it involves making several pit stops during a 3 hour drive to answer a client’s question. A fast response time goes a long way.

Trust is Gained. Loyalty is returned.
While the “vetting” process is sometimes lengthy, good clients are always worth it. I stay the course and once I’ve earned their trust, I’m no longer just a sales person but have become a partner. Partners who know that their interests are of utmost importance don’t hesitate to reach out when they have a need. They understand that I’ve got their back, and that I’m here for the long haul. Even when things aren’t always perfect or don’t go as planned, they continue to choose me… choose us.

Visit our website to learn about Expand’s high quality products >>

Download our Product Brochure >>

Click here to contact your Expand’s Account Representative >>

I hope that you found this tip helpful for gaining credibility with your own clients. Click here for additional Tips on our Blog!


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Expand Tips from the Experts – Jeff Pfalz

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Jeff Pfalz, Expand Account Executive, jeff.pfalz@expandmedia.com

Hi, my name is Jeff Pfalz and I’m an Expand Account Executive based out of Cincinnati.

One of the most important parts of being a sales person is in-person cold calling. Read my post about the importance of meeting with a company’s decision maker in person and a helpful strategy that I use to be successful with these in-person meetings.

If you have any questions, please feel free to contact me. I can be reached at jeff.pfalz@expandmedia.com or (203) 870-2049.


In Person Cold Calling

A very important selling strategy is in-person cold calling. The goal of the in-person cold call is to meet the decision maker and get him or her interested in what you’re selling, as well as to build a strong customer relationship.

We all know that walking through any door to any business, speaking with the decision maker and selling our services is a goal, but not necessarily reality. After many personal attempts in the art of in-person cold calling, I came up with a strategy that works. Keep in mind that these are the steps that work for me and not an exact solution.

I came up with “RED”: Research, Educate, & Drop-in:

Research: Researching the company confirms that they buy what you sell.
Educate: Study the company on your own. This will provide you with key talking points.
Drop in: and say “Hello”.

Meeting the Gatekeeper/Receptionist
There are several road blocks to in-person cold calling: The one I would like to discuss first is meeting the person who is behind the desk as you walk through the door. This is the person that just “can’t wait” for another sales person in an obnoxious suit to greet them with a cheesy line. Don’t be that person because at the end of the day you have only one shot, which can make or break whether you get the information you need to speak with the decision maker.

When you greet the receptionist, use eye contact and a smile. Be positive and enthusiastic; Your attitude and enthusiasm (along with fresh breath) is contagious! Scan the room to see if you can find something to ask about – pictures, awards, anything interesting. Remember to keep the introduction short and to the point, as that person is usually busy and not in the mood for listening to a long sales pitch.

The most important part of this greeting is having your product brochure and business card to hand out. This will make it easy for the receptionist to determine who you are and who you will need to speak with.

Gather Information
While you’re there, gather as much information as you can, including the name of the receptionist, gatekeepers and decision maker or person who buys what you’re selling. Make sure that you leave your catalog or brochure and your business card so that your information will get back to the purchaser.

Also, on a side note, don’t be discouraged by signs that say NO SOLICITATION. In my experience I have never been asked to leave. At least not yet!

One last thing: Don’t overstay your welcome. You don’t want to be like that family member that does not know when to leave and go home!

Follow Up and Never Give Up
It’s also important to remember to follow up. Once you receive their contact information, make sure to call that evening or the next morning, introduce yourself and do what you’re paid to do: build the relationship and sell.

If you do not receive the information you need, just remember that this is a process. Some of the best clients you will ever have can take several years to buy. That’s why it’s important to have patience and a never-give-up attitude!

Keep in mind:Our greatest weakness lies in giving up. The most certain way to succeed is always try just one more time.” – Thomas Edison

Mention Quality
Don’t forget to mention the quality of your products and services. Below is the link to Expand’s brochure for our full high-quality product line.
Click here for the full Expand Collection Brochure >>   

I hope that you enjoyed my blog post and found it helpful and informative.
Click here for additional Tips on our Blog!  

Happy Selling!


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Expand Tips from the Experts – Alan Conley

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Alan Conley, Expand Account Executive, alan.conley@expandmedai.com

Hi, I’m Alan Conley, an Expand Account Executive. We’re getting to that time of year where the weather can get nasty. At least on the East Coast!

With winter coming, it’s extremely important to have display setups that are weather proof and wind resistant.

Expand has a full product line of outdoor event displays. Read my post about the Expand MediaScreen 2 Outdoor & other outdoor Expand products that hold up to rain, wind and some other nasty weather conditions.


Expand’s Outdoor Products for Unpleasant Weather

What’s great about Expand’s outdoor product line is that our products are resistant to corrosion from rain, UV-radiation and most other unpleasant weather conditions. Expand’s outdoor products can handle almost anything that Mother Nature throws at them.

The Expand MediaScreen 2 Outdoor in particular is great for outdoor campaigns, sporting venues or winter events. It is the world’s first truly portable outdoor retractable, manufactured with the outdoors in mind.

Here are some winter conditions that your display may need to stand up to in the next few months:

1. Wind
The most concerning element to take into consideration when creating outdoor event environments is wind. Make sure you understand what wind range the outdoor product can withstand and make sure the customer knows that if the wind range is exceeding recommendation, they should take the display down. The Expand MediaScreen 2 Outdoor is equipped with support feet and a flexible support pole that guarantees stability and can withstand strong winds up to 22 miles per hour. With the help of a spring-loaded support, the pole is designed to flex in the wind so that the double-sided graphic can be seen in even the windiest conditions.

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Some of Expand’s other outdoor displays can withstand wind speeds up to as much as 50 miles per hour (depending on the product and what weight system you use with the display). Winning the battle against wind comes down to the concept of least resistance and anchoring. It’s critical to use displays that have the least resistance to wind and feature broad bases.

Heavy base plates will keep displays in place and it’s important to have something that will weigh the display down if it’s fighting against strong wind gusts, so that it is less likely to blow over. The Expand Flag Stand XL is very stable even in strong winds and is available either with a weighted base or with water bags. The Expand GrandFabric Outdoor also contains stabilizing options, including plates, water tanks, and ground stakes, that allow it to stand up to harsh winds.

See how the Expand GrandFabric Outdoor stood up to harsh winds at an outdoor motorcycle event.

2. Rain
Some fabrics soak up water more than others, which could make the display material heavy and cause it to sag in the rain. When suggesting a product to your customer for outdoor usage, let them know that light polyester, sheer fabric or vinyl materials will stand up best in the rain. Expand offers many lightweight fabric options for our outdoor products that will not get bogged down in the rain. For example, the Expand PromoFlags are made of carefully selected material to handle long outdoor use in the rain or wind.

3. Snow
Just like with rain, snow can make certain displays too heavy if they are not made of the correct material. It’s important to make sure your customer uses a lightweight material if they are using a display for an outdoor event in the winter.

The Expand MediaScreen 2 Outdoor graphics are printed on PrintMedia 2101 material that can endure wind, rain and snow. This polyester fabric is encapsulated between two vinyl layers that make it curl resistant, flexible, flame resistant, lightweight, scratch and tear resistant, UV resistant, and unaffected by temperature changes. The weighted, support feet mount easily to the base, providing stability on flat surfaces such as snow.

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The Expand MediaScreen 2 Outdoor stays standing in winter weather conditions.

Make sure to take all of these things into consideration when planning an outdoor display. In addition to the way that our products hold up in bad weather, we also provide a safety certificate that is done by an independent company. Elements such as rain and sun should always be considered when helping your customer choose the right outdoor display.


Read more about the Expand MediaScreen 2 Outdoor >>

See all Expand Outdoor Displays >>

I hope that you enjoyed my blog post and found it helpful and informative. Click here for additional Tips on our Blog! And remember, the best thing about winter is that it comes to an end!


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