Expand Tips from the Experts: Take Advantage of Expand’s 5 Star Quality Service


Chris Bonney, Expand Account Executive,  christopher.bonney@expandmedia.com

Hi, my name is Chris Bonney and I’m an Account Executive at Expand.

I used to work in the Customer Service department and I recently transitioned to Sales. Through my experience working with all different departments at Expand, one thing that stands out is how each department offers 5 Star Quality Service.

Read my post for “Expand: Behind the Scenes”. To further explore where Expand can partner with you, please contact us. We’re here to help you close sales! 

Expand Behind the Scenes: 5 Star Customer Service

Expand is here to make you look good. We have many different departments that work together to ensure that your project gets out on time.

5 Departments = 5 Stars:

1. Customer Service star
Expand’s commitment is to provide an Awesome Customer Experience. Call the Customer Service Department with any quoting or product questions.

  • We have a full Customer Service team dedicated to answer all your questions and help you with all of your Expand needs.
  • You can reach any of our Customer Service Account Managers Monday through Friday between the hours of 8:00a.m. and 8:00p.m. EST.
  • We can provide you with pricing right away on basic products or within one business day on more complex setups.

“People prefer when a person picks up the phone instead of automated system. Customers will never forget that human interaction and how you made them feel”.

-Erica, Customer Service Account Manager at Expand

You can also place an order through the Expand Online Store or our Quick Order Form

2. Design star 
Our design department creates actual renderings, using CAD software, to show what your display will look like. You can also create your own renderings for your customers using Expand’s DisplayBuilder rending tool:

  • Provides 3-D renderings of our displays that you can fit your client’s artwork and logos to – Lets them visualize what you’re offering.
  • Can move around the display on their computer and see it from all angles!
  • You can even add your logo to the top – instead of Expand’s


Click here to watch a video on how to use the Display Builder

“Visual representation through renderings is the best way to communicate the form and function of a design to anyone.”

-Ryan, Industrial Designer at Expand

3. Graphics/ Preflight star
Our graphics department preflights all artwork that you submit to ensure accuracy.

  • We will send you an e-proof of your artwork within 24 hours.
  • Your Customer Service Account Manager will send an updated order confirmation with a promised ship date after the e-proof has been approved via email.

“We strive for quality and accuracy every time.”

-Melissa, Graphics Production Supervisor at Expand

If you have any special requirements, please let us know. We are happy to provide you with custom templates ahead of time!

4. Production star
After your order and artwork have been approved by you, our production department works to ensure that your order will get out on time:

  • If a job needs a quick turnaround, we work to meet those demands with no rush fees.
  •  Photos of the print setup can be provided.

“Our quality control process is our #1 priority to ensure complete customer satisfaction.”

-Jason, Production Coordinator at Expand

5. Shipping & Storage star


  • We ship with UPS but can ship on your UPS or FedEx account if you prefer. Courier shipping can also be arranged.
  • We have 2 different shipping locations: one in Connecticut and one in California, which keeps shipping costs low and time in transit to a minimum.
  • We can also ship from our Swedish location for orders going to Europe, Africa or Asia.



  • Every customer has specific needs – Expand understands and adjusts to their special needs and requests.
  • Ideally located East and West Coast warehouses
  • Inventory management based on barcoding and industry specific knowledge
  • Large inventory of replacement parts
  • In house bi-coastal graphics production for new or replacement graphics

“We strive for accuracy and professionalism in all items we pick, pack and ship. From small parts to truckloads”.

-Dustin, Warehouse Manager at Expand

Remember, Expand is here to help you close sales. Our 5-Star Team is here to help you get your project out on time! – Partner with Expand and we’ll make you look good!

 Contact us to learn more about how Expand can meet your needs >>

Click here for More Expand Tips from the Experts >>

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Tips for Exhibitors – 5 Things to Do Before Leaving a Trade Show!


We hope you had a chance to read our previous posts about getting ready for a trade show or event. Planning prior to the event is important, but it’s also important to do certain things while you are at the event.

Read on for our 5 tips on what to do before you leave a trade show…

1. Get Leads and Take Notes
It’s expensive to exhibit, so make sure it’s worth the money you put into your event by getting a lot of high-quality leads and jotting down all of their information. Depending on the size of event, you may end up talking with hundreds of people and it’s very unlikely that you’ll remember exactly what a certain person asked for. Ask everyone you meet for a business card and take notes on the back. That way, you’ll have all their contact information, with specific details on the other side.

Close-up picture of businessman's hand writing in the business card

Most shows also give you the option of renting a lead scanner, which allows you to scan an attendee’s badge. This is a very helpful tool and usually worth the investment.  Some shows even have lead scanning apps that you can download right to your phone!


2. Schedule appointments
It’s fine to receive business cards from your leads and call them after the show, but it’s also great if you can get them to schedule an appointment to meet with you while at the event! Try to set an actual date and time to follow up with your potential customers. That way they can put it in their calendar right away and you’ll know that they’ll be free when you call them at that specific date and time. People are very busy and it’s much easier to follow up with someone after an event if they’ve carved out a specific time to talk to you.


3. Have a Raffle or Giveaway at your Booth
Having a raffle or a giveaway will help draw people to your booth. With so many different things going on and so many different booths for people to visit, you have a very short time frame to catch the attendee’s attention. A raffle or booth giveaway is a great way to drive traffic to your booth, and once they come by you can engage them on what you do. It doesn’t have to be something big; Promotional items, pens, and candy are all great giveaways that will get people over to your booth.


4. Walk around the Show Floor and Talk to Everyone
Another great way to engage people at an event is for YOU to go up to THEM. Walk up to someone and tell them what you do, hand them your business card and ask them to visit your booth for more information. You can also talk to other exhibitors and discuss how they think the show is going and how it compares to other shows. You can even try to think of a way that your two companies can work together (in a way that will benefit you both!)


5. Evaluate to see if you reached your goals:
In our previous blog post with Five Tips for Exhibitors, we talked about setting clear goals for what you want to achieve at an event – i.e. building your brand, educating your booth visitors, reaching new customers, etc. Did you accomplish the goals that you set out to meet? Did you collect as many leads as you had hoped to?


It’s important to determine whether your goals were met in order to figure out if you  should exhibit at the same event again next year. Figure out the amount that you spent on the show and then how many leads or sales you got afterward to figure out if the event was worth it. If you received a lot of revenue from the event, it’s probably worth it to exhibit again. If not, maybe your next year’s event budget should be used to attend a smaller, local trade show instead.

After the event…

followup1Follow up with your leads. Most important of all: Get back to the leads you collected during the trade show and do it right away! You put a lot of effort into talking with people at an event, and you want to make sure that you follow up with them in a timely manner.

Follow up with a phone call to schedule a face-to-face appointment within one to two weeks after the show.

Check out our other posts for more helpful event tips:

Contact us to see how Expand can help you with your trade show & event needs >>

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Customer Success Story: Derse uses over 25 Expand E2000’s used for 150 -175 events per year

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Expand’s E2000 creates a pop-up wall that gives maximum attention to the message. It’s the perfect solution for those who need to create a wall or backdrop. We are pleased to share our latest customer success story involving the E2000:

derse2Derse, a face-to-face marketing agency and one of Expand’s biggest resellers, has been partnering with us for over 10 years. The Milwaukee branch has been partnering with Expand since 2014 and uses about 25 curved 10″ E2000 units to cover 150 -175 events each year. We met up with Scott Steinipa, Project Manager at Derse’s Milwaukee location, to get more details…

Learn more about Derse >>

Q: What do you and your clients like best about the E2000 and other Expand products?

A: “We love the durability of the products. I have been using Expand since 2014 for a large and very active portable program. We utilize the 10′ curved E2000 units and alternate about 25 units to cover 150 to 175 shows per year. These portables are durable and have stood the test of time to date. We also know that if anything gets broken, it can be replaced quickly.”

Q: What kind of events do most of your clients attend? What do they like best about using Expand products at their events?
“They attend a mix of different events that they use Expand’s portable products at: large trade shows, regional shows, internal events and open houses. Most of the feedback I’ve heard from them is that they love the quality of print, which really draws attention to their booth or display at an event. We update graphics for these portables frequently and Expand has never let us down; the graphics are of excellent print quality and fit. My clients have been very pleased with the overall look.”

Q: Any particular examples of where you think our Expand products have really stood out?
A: “I can’t think of a particular event, but we have gotten really good feedback on the E2000 and other portable and durable displays from Expand. I also think that Expand’s banner stands are very good value. They’re a quality product that is sold at a great price!”


Q: We’ve partnering with Derse for over 10 years. What do you like best about working with Expand?
A: “I think that there is a great partnership between Expand and Derse. I can’t say enough about Expand’s excellent customer service. Also, the quality of the products has really stood out.”

Read more on the Expand website >>

Check out these other great benefits of the E2000:

  • Easy to set up in 10 minutes or less
  • Available in both straight and curved configurations
  • Easy to transport in our combined podium/transport box
  • Creates a solid impression of your brand’s message

Learn more about the E2000 >>

Click here for more Expand Customer Examples »

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Expand at the Experiential Marketing Training Camp: Part 3 – Chicago & Detroit


Expand was a proud sponsor at all five U.S. locations of the of the Experiential Marketing Training Camp. We hope you had a chance to read our first two posts about our experience at the California locations and our experience at the New York location.

Read below to see what we learned in Chicago and Detroit:

Our Experience at the EM Training Camp: Part 3 – Chicago & Detroit 


The final two U.S. locations of the Experiential Marketing Training Camp took place at Savage Smyth in Chicago on June 27th and the Dearborn Inn in Detroit on June 28th. At both locations, the training modules focused on the relevance of Experiential Marketing in today’s market.

We came away with the following 3 key take-away’s:

1.Experiential Marketing is becoming more relevant than print and digital

While certain marketing techniques are no longer as relevant as they used to be, Experiential Marketing has doubled in popularity among consumers. The presentations and modules at the event illustrated that many forms of print and digital marketing are no longer effective. Some statistics that we learned at the training camps are:

  • 44% of direct mail is thrown away
  • 70% of cars now have satellite radio, which limits marketing through radio advertisements
  • 90% of today’s households have DVR’s, which means television commercials are also becoming irrelevant
  • With current spam and junk folders, email has only an average 3% open rate

EM-Training-Camp-Brad-info-graphic (003)

“I think these statistics are very interesting and important when examining current marketing trends”, said Brad Gende, our Expand Account Executive for Metro Chicago, who represented Expand at the Savage Smyth location of the event.  “While technology is great and very useful for marketing, in the end Experiential Marketing will always be relevant no matter what new technology pops up.”

2.Virtual Technology is a great way to engage your audience

“The biggest point I learned was how new technology is helping the Experiential Marketing Industry”, said Brad. “With Virtual Reality especially, people want to go to an event and put on the googles to have an experience.”


At the event, we learned that people are looking for an interactive experience. Using new event technology is a great way to engage your audience and virtual reality is a great way to stand out and create a unique experience. Engaging consumers in a unique experience makes it more likely that they will remember your brand and it also creates a customer connection by enabling them to interact and engage with your brand or product.


Virtual Reality creates a “Customer Connection” by allowing consumers to learn more about your company & product.

3.Another way to engage consumers is to appeal to the senses

As we mentioned in our post from the California locations of the training camp, a great way to stand out from your competition is to create an experience. One of the best ways to accomplish this is to appeal to the senses. “Experiential involves a lot more than displays and graphics”, said Bill Hetzel, Expand Account Executive for the Midwest, who represented Expand at the Detroit location. “Marketers today must engage their target audience with all the senses and involve them with their brands.”


Creating an experience makes your brand more memorable and allows you interact directly with your consumers. The below image illustrates an effective experiential marketing strategy by well-known Marketing Researcher Bernd Schmitt, for creating memorable event experiences through five important strategic experiential modules: Sense, Feel, Think, Act, and Relate.

experiential marketing - 2

Creating strong sensory experiences, in conjunction with the other four modules, creates a strong emotional response in the consumer, as a result of unforgettable reactions with the brand.

  • Sense: Create sensory experiences through sight, sound, taste, touch and smell.
  • Feel: Marketing appeals to customer’s inner feelings and emotions
  • Think: Targets consumers’ potential thinking through surprise, intrigue, and provocation.
  • Act: Create customer experiences related to the physical body, long-term behavior patterns and lifestyles.
  • Relate: Consumers can be influenced by reference groups when they are making decisions.

Expand can help you create these sensory event environments with our synergistic displays and graphics – To learn how we can help you with your upcoming experiential activations, click here to contact us!

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Expand at the Experiential Marketing Training Camp: Part 2 – New York


We hope you had a chance to read our most recent post about Expand’s experience at the first two locations of the five-city Experiential Marketing Training Camp. We were a proud sponsor at all five U.S. locations.

Read below to see what we learned at the New York location:

Our Experience at the EM Training Camp: Part 2 – New York


The third segment of the Experiential Marketing Training Camp took place at Cadillac House in New York City. The educational training workshop focused on Experiential Marketing with an emphasis on Relationship Building.

We came away with the 2 key take-away’s from the event: 

1.Face-to-Face Interaction separates you from the competition.

Experiential Marketing is a crucial part of Relationship Building and standing out against the competition.  Creating an experience makes your brand more memorable and allows you interact directly with your consumers. This face-to-face interaction is what makes you stand out from the competition.

“Most brands are offering competitive prices, performance and service. However, it’s the relationship that consumers have both with the brand and with the people they buy from that separates themselves from the competition,” said Luke del Campo, our Expand Account Executive for New York and Greater New England, who represented Expand at the event.


Face-to-face interactions build relationships, which separates you from the competition.

“Relationship marketing leaves a significant impact on our brains by providing a positive experience,” said Luke. “As a result, the consumer becomes more emotionally invested in a brand, which consequently makes the brand feel more compelled to satisfy the consumer. Both sides are invested emotionally, which makes for a stronger relationship.”

2.Experiential Marketing creates a connection that cannot be achieved through print or digital marketing

Data from the seminars shows that direct mail and email are no longer as effective as they used to be, as 44% of print mail is thrown away and email marketing only has an average 3% open rate.

“Nowadays, everything is relationship selling”, said Alan Conley, our Expand Account Executive for the New England area, who also represented Expand at the event. “Emails are not as effective at engaging consumers and don’t give you the opportunity to interact with them personally. People want something that is more interactive and unique.”


The event was well attended by over 80 attendees and it was very educational to all who attended.  “It was a fantastic experience”, said Alan. “I learned a lot at the seminars about how to sell to consumers by being more interactive”.

“The event hit close to home with our industry”, said Luke. “I think the most important take-away from the event was how important it is to create a strong relationship with your consumers. Human contact and connection cannot be DVR’d”.

Click here to read about our experience at the first two locations in California >>

Or contact us to learn how Expand can help you with your upcoming experiential activations!

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Expand at the Experiential Marketing Training Camp: Part 1 – California


The Expand team was pleased to exhibit at Event Marketer’s 2017 Experiential Marketing Training Camp over the past two weeks. We were a proud sponsor of the event, with seven members of the Expand team who attended the five U.S. locations and we’d like to share what we learned.

Read below for our take-away’s from the event:

Our Experience at the Experiential Marketing Training Camp: Part 1 – California 

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The first 2 segments of the Experiential Marketing Training Camp took place in northern and southern California. We’d like to thank everyone who came to the Grove in Los Angeles and to Oracle in San Francisco to visit the Expand team and learn top trends in experiential marketing!

It was a very successful training conference and networking event. We learned a lot during the training sessions and came away with the following key take-away’s:

1. It’s worth it for your brand or agency to attend smaller events

Attending a smaller event can be beneficial for your brand or agency because it gives you more time to network with your clients and get the word out about your brand. The Los Angeles and San Francisco events had about 40 attendees each. Although they were smaller events, they were very enlightening about the experiential marketing industry.  “It was great for networking with the right people”, said Naveen Koneru, our Expand Account Executive for Northern California who represented Expand at the San Francisco location. “I was able to mingle with a niche audience of people in the event marketing industry.”


2. Experiential Marketing is a great way to appeal to the younger generation.

“The event was very educational”, said Jadyn Beyer, our Expand Account Executive for Southern California, who represented Expand at the Los Angeles location.  “We learned that young consumers are not into brands anymore. Instead, they are much more interested in receiving a great experience.”

“For example, giveaways don’t get people to interact as much. However, I once attended an event where there was a Coffee Bar, which was much more interactive and allowed the attendees to enjoy an experience, as opposed to just receiving free merchandise from a booth and then walking away.”

We also learned that it’s important to integrate social media. Young consumers like to share everything nowadays. Social media is their outlet, and becomes the way that they share their experiences.


3. A great way to stand out at an event is to create an experience

We also learned how to market to your target audience. Most people who exhibit at an event have a traditional booth setup. If you want to stand out, you need to create an “event experience.” For example, if you create a “Happy Hour” at your booth and serve food or beverage samples, your consumers will be more likely to remember you and come back.

Everything is an event. Everything done well is an experience. To do this you need to create “event environments” – not just displays. This was very interesting to us and gives us great ideas for upcoming events.

“It was very eye-opening”, said Naveen. “In a word, Awesome!”

To learn how Expand can help you with your upcoming experiential activations, click here to contact us >> 

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Expand Tips from the Experts – 4 Easy Tips for Selling Portable Event Displays


Don Johnson, Expand Account Executive, don.johnson@expandmedia.com

Hi, my name is Don Johnson and I’m the Southeast Account Executive at Expand International.

Selling Trade Show Displays can get tricky. There are so many factors that go into making that final sale: price, availability, customization, the quality of customer experience, you name it!

If you find yourself asking questions like: “What am I not considering?”, and “How can I land the sale?”, then read below for my helpful tips!

If you have any questions, contact me at don.johnson@expandmedia.com.

 Four Tips for Selling Portable Event Displays 

Expand is here to help you with all your portable needs! A lot of times, people will have hesitations to buying these displays. I’ve listed some tips to help you overcome setbacks when trying to sell portable’s to your clients…

1. What should I do when I hear my customers say, “I don’t do trade shows?”
Most people think of our products as “Trade Show Displays”. Well they are not just for trade shows! They are also used in Live Marketing Events, Retail Point of Sale and On-site Messaging and Signage.

Expand offers a line of retractable banner stands that can be used at any kind of event and are easy to assemble. Think of them as “portable billboards” that combine pictures, words and color to drive home a message. These lightweight displays can be used almost anywhere that your prospects gather and set up in just minutes.


Here are just a few uses:

  • Attract people to your business.
  • Display a colorful menu to quickly show all the things you offer.
  • Launch a new product.
  • Promote upcoming events.
  • Create a focal point in a meeting or presentation.
  • Reinforce your brand name and corporate identity.
  • Recruit at job fairs and on campuses.
  • Push ideas and sales in unexpected places.

2. My client doesn’t have a big budget. Are there more affordable solutions for smaller businesses?
Yes! We now offer a series of cost-effective promotional displays:


3. My client doesn’t know the difference between different Expand products. Is there an easy way to distinguish them from each other?
Yes! I’ve developed a “Good, Better, Best” prototype for our most popular event displays, which will help you to know which Expand products to target to your customers, based on their budget.

Good, Better, Best: 




By using the Expand PodiumCase, you can easily transport your display and then use it as a counter at your event!


4. What if my customer needs help with outdoor marketing? 
Make it easy for your customer to take their message outdoors with:


Click here to learn how you can help your customers enhance their outdoor booth or display in our previous blog post by my colleague, Bill Hetzel.

So, who is my target audience?
There are all kinds of target audiences who can use portable event displays: Companies large and small, Retail stores large and small, Government at all levels, Colleges, Churches, Non-Profits: Anyone with a message to tell!

What if I want to send this information to my customers with my own brand?
Another way to help your customers is to give them our customizable Sales Sheets. As an Expand Reseller, you can re-brand them with your own logo and contact information! We also have a Reseller Catalog that you can brand with your own logo and your own pricing:

Sign up here for our Reseller Tools to gain access to our Brandable Marketing Materials >>

Already a member? Just sign into the Reseller Tools folder to access the Rebrandable materials!


I hope that you found this information helpful.

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Food Sampling Top for Summer Tastings

June is here – It’s time for picnics, barbecues, and summer fun! The innovative Expand PodiumCase provides a great setup for outdoor venues and comes with an optional Food Sampling Top that was specifically designed to provide a clean, sanitary surface for food and beverage samplings – Perfect for any summer event where food or drink is served! 


The hygienic Food Sampling Top was developed with Protec+™ technology, which creates a sanitary surface upon which microbes do not survive. It contains the active ingredient Silver, which damages bacteria and prevents the growth of mold and fungi. 

The Protec+™ technology creates a hygienic surface, provides secondary support to existing cleaning regimes and fights against contamination. Great for anyone who needs a clean surface to serve food and beverage samples!

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This makes it the ideal solution for: 

  • Indoor or Outdoor Food Samplings
  • Beer and Wine Tastings
  • Picnics or Barbecues
  • Restaurants or Food Vendors
  • Micro-breweries
  • Any event serving food or drinks!


The Expand PodiumCase is an all-in-one solution that allows for easy transportation and storage. The innovative clamshell design makes it easy to unpack and convert into an attractive kiosk or portable bar for people to gather. Just open the case, click on the hygienic top and add your graphic wrap!


The Expand PodiumCase also comes with a Limited Lifetime Warranty.

Do you already have an Expand PodiumCase? Upgrade to the Protec+™ protected top to serve food and beverage in a safer and more hygienic way, eliminating contactamination that is found on untreated surfaces!


We hope that you enjoy our creative food serving solution. At Expand, our core value is “being intelligent and innovative in everything we do”.

Click here to learn more about the Food Sampling Top >>

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Expand Tips from the Experts: Five Tips for Enhancing Your Outdoor Display


Bill Hetzel, Expand Account Executive, bill.hetzel@exandmedia.com

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region.

I hope you had a chance to read my first tip about Features and Benefits of the Expand GrandFabric.

Today I’d like to talk about how Expand can help your clients with their outdoor brand activations with my five easy tips!

Feel free to contact me at (203) 685-9006 or bill.hetzel@expandmedia.com.

Tips for Enhancing Your Outdoor Booth or Display
Here in Traverse City, summer has arrived! Many of my agencies and dealers support Outdoor Events and they often ask me questions about exhibiting at an outdoor venue.


I have developed 5 helpful tips for enhancing your outdoor booth or display…

1. Make sure the outdoor setup is sturdy and reusable
When people are exhibiting at an outdoor event, it’s important that they have a display with solid construction – No plastic of course. Do your brands ask you for cheap, weak, outdoor stands like you see in front of fast food?  I don’t think so!

Displays for outdoor events need to be able to stand up to wear and tear from wind, rain and any other harsh weather conditions. It’s important to understand the wind range that the product can withstand and use displays that contain broad bases or heavy base plates that will keep the display in place in any extreme weather condition.


Expand offers a full line of outdoor displays that stand up to summer weather conditions >>

2. Don’t overwhelm your audience with too much text or too many images
The outdoor displays that stand out the most are ones that have very bright, colorful layouts with minimal text. Remind your clients to use a lot of images and have very little white space. Let them know that fewer text is better and that it’s important to use a large, easy-to-read font that can be seen from an appropriate viewing distance.

The same goes for graphics. It’s great to use images to make a display “pop”, but your clients may want to stick to no more than three images to avoid overwhelming people. Below is an Expand GrandFabric Outdoor that was used at the Sturgis Motorcycle Rally. The image is clear and uncluttered and there is a minimal amount of text, which is viewable from 10 feet away:

3. Use products that are easy to set up and dismantle 
Exhibiting at an outdoor event in the summer can be exhausting in the hot weather. The last thing that most crews want to do at the end of a long, hot summer day is to spend an extra two hours taking down the display while sweating in the heat. With Expand products, you can pop up, take down and roll away your outdoor event presentation in less than 30 minutes!


4. Get Creative to Save Money 
Sometimes your client’s budget dictates what they are able to buy. Fortunately, there are a lot of outdoor event displays that are geared toward cost-conscious customers, such as Expand’s economy line. Our outdoor Promo Products and Retractable Banner Stands can be a great and very cost-effective marketing tool when attending an outdoor event on a budget.

Click here to view our Economy Line >> 


 5. Know the Rules for your Outdoor Event 
Every event has different rules for exhibitors and an outdoor event may have very different space requirements, variance height options for outdoor booths, electrical requirements, etc. than the indoor events you are used to exhibiting at. Make sure to be aware of show exhibit guidelines and regulations. You don’t want to get to the event and find out that you broke a rule and are not allowed to exhibit!

I’ve been with Expand for over 10 years and we’ve always lead the way in quality outdoor brand activation. When it comes right down to it, your clients expect a repeatable event experience and Expand Outdoor Displays are still being used today from their inception over 10 years ago!



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Expand Tips from the Experts: Understanding & Delivering on Your Client’s Requirements


Andre Sao, Expand Account Executive,  andre.sao@expandmedia.com 

Hi, my name is Andre Sao and I’m the Expand Account Executive for the Mid-Atlantic.

In our industry, partnering with your clients to truly understand their requirements, and then being flexible enough to deliver on those requirements makes the difference between success and failure.

Read my post about understanding your client’s requirements. To further explore where Expand can partner with you, please contact me at 203-870-2043.

Understanding & Delivering on Your Client’s Requirements 

1. Start with a detailed brief
It sounds so intuitive to start with a detailed brief, but all too often these simple qualifying questions are assumed, which leads to proposing soludetailed_brieftions that are not fit for what the client is really looking for.

Ask them the following questions to figure out exactly what their specific needs are:

  • What are they trying to achieve?
  • How will they measure success?
  • What is their plan and time frame?
  • What is the budget?

From here, honing in on exact requirements is much simpler, and ensures that your proposal lands on the mark.

2. Explore Options
Tendering projects doesn’t have to be a pain! With the brief in hand, it’s time for product selection and reaching out to suppliers. Depending on the project, you may have products in mind already, but don’t shy away from asking trusted suppliers if they have any other suggestions. New products come on the market constantly.

For example, the Expand GrandFabric system can achieve and often improve on many of the design features of traditional SEG systems, at a fraction of the price.

Once options are set, it’s important to present them back to the client – and a picture is worth 1,000 words! One of the easiest ways to show your clients different options is using the Expand DisplayBuilder, a free, 3-dimensional brandable rendering tool that can help your client go from on the fence to purchasing decision in minutes.

This unique tool creates the layout for your customer’s display, so they can visualize what you are offering. Expand also offers a full library of product pictures and other tools to help with these projects. If you’d like a step-by-step run through of these visual reseller solutions, please reach out to my colleague, Susan at susan.volovski@expandmedia.com.


At Expand, we offer a select product range and pride ourselves on offering the best quality and value for each budget. From campaign retractables to backlit SEG booths, to sourcing vetted products through Expand’s own network– we are confident that we can offer you a solution that will suit your clients’ needs, and be a great asset to your team!

3. Deliver on the project
We’ve all been there: designs and artwork submitted, purchase orders in place, deadlines looming- and then those unfortunate holdups happen. Minimizing these instances, and dealing with them effectively is when choosing suppliers of high-quality products, and outstanding customer service pays off.

Expand offers a Limited Lifetime Warranty. As an Expand customer, you’ll have a single point of contact who will manage your project from order stage through to delivery. If something comes up, we create solutions.


Remember, taking the time to completely understand the brief is very important and well worth it. By gathering this information, we can help them determine their best fit and ensure a successful event!

Partner with Expand and we’ll make you look good!

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