Expand Tips from the Experts – Tips for Fast Response Times


It’s great when a client gives you a lot of time to prepare an order, but we’ve all been in situations where rush orders come in and you need to get something out very quickly.

Expand Experts Joe Dunn and Chris Bonney, Expand Account Executives from our Stratford, CT location understand the process of getting orders out on time.

Below, Joe and Chris share tips on how to provide a faster response time… 

Providing a Fast Response Time for your Clients – Joe Dunn 

Joe-201x201Hi, I’m Joe! At Expand, we strive to get our resellers the information that they need to provide their clients in a fast, effective way. A great way to do this is with pre-made email templates. Often times clients don’t know exactly what display they need and providing them with options makes the process a lot smoother. An email with pictures, pricing, product information and production times gives your clients all the information they need without the unnecessary back-and-forth.

A common request I receive from resellers is, “My client needs a 33” x 78” roll up banner. What are the prices?”. Instead of going back and forth between myself and the reseller, and then the reseller and their client, providing a template like the one below shows the client a “Good, Better, Best” selection that they can choose from:


Now the client has all the information they need without having to send a million emails trying to figure out the one product that best suits their needs!

Click here to read my previous post about helping customers visualize before they buy.

Providing a Fast Response Time for your Clients – Chris Bonney  

chris-sigHi, I’m Christopher Bonney – Chris for short! As Joe explained above, it’s important to get information to your resellers in a timely manner, so that they can also get it to their clients in time. One of the ways Expand makes sure that happens is by having strong communication between our different departments. (Click here to read my previous post about how we have many different departments that work together to ensure that your project gets out on time.)

Just recently, we had a situation where an order from one of my clients came in on a Friday and the due date was that following Monday. Knowing that we needed to get it done quickly, our graphics and production team got right on it! The artwork was proofed within 30 minutes, and after the client approved the artwork proof our California warehouse printed and shipped it to make sure it got to their location on time. The banners made it to the show in time and looked amazing! 

We will always try to meet your delivery needs. – Our normal production times are published on our website.



We hope that you enjoyed this post and found it helpful! If you have additional questions, you can contact Joe at joe.dunn@expandmedia.com or Chris at christopher.bonney@expandmedia.com.

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5 Tips for Incorporating Technology into your Booth


Integrating technology is one of the easiest and most effective ways to enhance your booth setup. Technology can be used to engage booth visitors and help you stand out against the competition at an event.

Read our 5 tips for incorporating technology into your booth…

1. Create a Technology “Wow” Factor
People at trade shows are very busy and may easily pass over your booth. You want to create a booth that stands out at the event. Technology can be used to grab the attention of passer-by’s and make them want to stop and visit your booth.

For example, using digital displays or moving images on video monitors is a great way to showcase your products and get people to stop and watch. This is also a great way to consistently update your message without having to keep printing new graphics. Click here to view the Expand MonitorStand XL.


Lighting is another way to get your booth to booth stand out. A well-lit display is likely to grab attention in a dark venue. LED lighting can be strategically used to highlight products, make a statement, or set the mood for the booth. Click here to view Expand’s backlit displays.


2. Create an Interactive Booth Experience
Most people who exhibit at an event have a traditional booth setup. You can stand out and draw more people to your booth by creating a fun, interactive “event experience.” An interactive experience makes your brand more memorable and allows you to interact directly with your consumers. Some examples of how to create this kind of experience include virtual reality goggles, food or beverage tastings, and touch screen displays.


Incorporating touch screen monitors, tablets, or iPads allows you to be much more interactive with show attendees. You can upload all your literature, case studies, etc. and have everything right at your fingertips when talking to potential prospects.

3. Provide a Charging Station
These days, everyone carries their cellphone with them and many people at trade shows also bring a laptop, kindle, etc. Surprisingly, many trade shows don’t have charging stations widely available. A charging station will bring people to your booth because it offers a convenient location to charge their devices, without having to worry about them getting stolen. And w
hile they are waiting for their phone or tablet to charge, it’s a great time to strike up a conversation about the products or services you can offer them!



4. Provide Digital Product Information
People receive a lot of brochures, catalogs and one-page handouts when attending a trade show or event. These often end up in a pile and eventually get thrown away. Why spend money on having your company catalogs shipped or drive yourself crazy making room for them in your luggage, if people aren’t even going to keep them?  Instead, provide a QR code that visitors can scan to access your website or have a thumb drive with all of your company catalogs and brochures on it as a booth giveaway.  (The iOS 11 that Apple just released has a QR scanner built right into the camera app!)


Give booth visitors a QR code that they can scan with their phones to get to your website. 

5. Be social
A social media post mentioning your booth number or location makes attendees more likely to take time to visit your booth. If you’re exhibiting at a big show or an event that only lasts a few hours, not everyone will have time to see every booth, so you want to make sure that they see coming by your booth as a priority!

Tag the event location and/or company that is hosting the event and use hashtags (including the show hashtag if there is one) to reach a larger audience and draw more visitors. Below is a Tweet that Expand posted during a trade show we exhibited at in May:


After the event…

  • A few days after the show, send an email or mobile push notification thanking people for coming by your booth. Direct them to more information.
  • Send them a brochure. Although most attendees receive too many print materials at the event, they’re more likely to have time to look at them after the event.
  • Follow up with your leads via email or phone and ask them if they would like additional materials. 

Click here for More Expand Tips for Exhibitors >> 

Contact us to see how Expand can meet your booth needs >>

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Expand Tips from the Experts – Displays for Promoting Sporting Events


With the value of teams and leagues being at all-time highs, sports marketing has become more popular over the years – and Expand has been involved as well! We’ve worked with numerous agencies promoting sporting events through athletes, events and teams, including NASCAR, the NBA Draft and the World Series.

Wherever there is a sporting event, our types of displays are needed. Expand Experts Brad Gende, Account Executive from Chicago, who is a huge Cubs fan and Luke del Campo, Account Executive for New England and New York, who is a huge Boston Red Sox fan (Hey, nobody’s perfect!) know that understanding what questions to ask before offering our services is crucial!

Below, Brad and Luke share some advice that we hope you find helpful… 

Helping Your Client Promote Sporting Events – Brad Gende

The first step in helping your client is to find out exactly what kind of event they are promoting and where it will be. For example, many events that revolve around football take place in the parking lot where everyone gathers before a game, which makes it an ideal area to set up a promotion. The foot traffic and need for something high above the crowd makes the Flag Stand XL the perfect choice for parking lot and tailgating events! This extra tall giant of a flag is 47 inches wide and has a telescopic pole, which allows you to vary the height up to 18 feet (181 inches) high.

Another product that is great for sporting events is the Expand PodiumCase. The reason for that is because it can be used inside or outside, takes less than 5 minutes to set up and can be used to present trophies or give speeches. It’s also versatile in the sense that there are two versions: open or closed. The open style is popular for giving speeches or presenting an award, while the closed would be used to display trophies.

world series - 4

A closed Expand PodiumCase was used to display the Chicago Cubs’ trophy when they won the World Series. 

Helping Your Client Promote Sporting Events – Luke del Campo

As Brad mentioned above, it’s important to ask exactly what kind of sports event the display will be used for. The first thing I do is ask my client essential questions such as when, where, and how this product will be used.

For example, one my clients needed an outdoor display for a promotional event sponsored by Ford at Oriole Park at Camden Yards in Baltimore. I knew that sandbagging one of our indoor solutions outdoors would not suffice for this kind of promotion: It had to be the Expand GrandFabric Outdoor. With confidence, I committed to my solution and shared images, set-up videos, templates, etc. The client loved it!

Dream Fan Experience High Traffic

The Expand GrandFabric Outdoor stood out and drew a crowd at the “Drive in a Dream” promotion, sponsored by Ford.

Having only sold a couple of these units as a team, it was pretty inspiring to see this system in action! Naturally, I also wanted to find out what other signage elements they needed. When a promotional desk with iPads was mentioned, I suggested using one of our podiums. It turns out the Expand PodiumCase XL was a perfect fit and an add on to an already lucrative project!

Dream Fan Experience.jpg

The Expand PodiumCase XL and Expand GrandFabric Outdoor at the “Drive in a Dream” promotion. 

Afterwards, I always make sure to follow up. Always find out how it went and see if you can share pictures from the event. Sometimes you are only allowed to share them internally – Make sure to communicate that with your client!

Remember, not all sporting events are the same and not every client will want the same thing. Feel free to reach out to us if you need guidance regarding which display will work best for your client’s specific needs. Expand is here to help you!

Contact us to let us help you meet your customer’s needs >>

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Expand Tips from the Experts – How to Make Product Training Fun & Interactive


Are you finding selling display products to be hard work? If your prospects don’t seem interested in what you’re selling, then it’s time to change your attitude! Put a smile on your face and figure out how to go in a new direction to make them excited.

Customers are more likely to respond if you provide interactive training that they can participate in. Expand Account Executives Don Johnson and Andre Sao get clients excited about what they’re selling by making product training fun and interactive!

Below Don and Andre share some ideas that we hope you will find useful as you plan your next sales meeting…

How I Make Product Training Fun & Interactive – Don Johnson 

It all started when the president of my company said “Don, you don’t entertain enough”. I explained that I was trying to cram two face-to-face meetings during the morning and another two or three in the afternoon. There just wasn’t time to take someone out at lunch.

That’s when he said:

“How about bringing lunch to them?” It was an “Aha Moment” for me. The impetus for my first “Lunch and Learn”. If I tell someone I’m bringing lunch, I get anywhere from six people to sixteen. I even got thirty people for a “hot dog party” once!


So food draws them in. Then what? First, do some homework to see what kind of projects they’re working on. You need to think which of your products, especially new ones, might give them a solution. Sometimes, they just won’t tell you so…

I send an email asking attendees to bring their business cards so we can have drawings for prizes. Ask them to write a few notes on the back of their card about their project. Now you can explore which of your products might best work for them!

As I go through my presentation, I can focus on actual products that solve these needs we just talked about. When it’s time to set up demos, I like forming teams and giving my audience some “hands on” experience setting up displays. I have found that they really get into it and ask good questions.


Happy Hour at MKTG in Atlanta with food, a drawing, and an Expand GrandFabric setup race! 

How I Make Product Training Fun & Interactive – Andre Sao 

Training all too often brings to mind a stream of completely forgettable facts. We’re in an industry of turning ideas into a reality, and with such a variety of products available, it’s essential to host training sessions.

Here are my tips for making these sessions more fun and interactive:

Do your research and know your audience: The best way to engage your audience is making sure the subject matter is relevant. Training is successful when everyone in the room walks away with knowledge that they didn’t have before.

Some easy ways to research your audience are by viewing LinkedIn profiles to understand some of their professional interests (posts, likes, and shares) and by searching job listings for that company to get an idea of the company culture. Or you can ask qualifying questions before starting. Just be prepared to pivot in any direction!


Training should be a discussion, not a speech: We’ve all had the dry classroom lectures, but can you remember what your favorite teacher did differently? Often a bit of humor and context, but definitely no death by PowerPoint! While PowerPoint slides can be a wonderful communication aid, I find that showing products leaves a deeper impression. I like to bring products that people can touch and pass around the room, or get up to inspect or assemble themselves.


Do you have trouble getting your attendees up and out of their seats? Then move the seats to the corners of the room and encourage everyone to gather around. Groups of people standing tend to form circles, which encourages conversation, and moves us further away from the classroom style presentations.

And Now our most important point of all: 

Follow Up, Follow Up, Follow Up! You may think training is over when the session ends, but the session should be only the beginning! You have their name. You know what accounts many of them are working on. Now you need to reach out to keep your name in front of them.

follow up, follow up, follow up

Remember the questions your attendees asked during the presentation. If it’s important enough for them to mention, it’s probably something you should write down and follow up on. Send an email with a summary and answer any unanswered questions. Direct suggestions to their specific project, prepare quotes and share projects you’ve done for others within their company.

Hopefully they will become an ongoing client. And all because you had fun entertaining!

Contact us to learn how Expand can help you meet your customer’s needs >>

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Expand Partners with Matthew 25: Ministries to Help People in Need


At Expand, we feel very strongly about our commitment to the environment. We have an Environmental Policy, in which we strive to minimize the use of non-recyclable  resources and we have recently developed a recycling partnership with Matthew 25:  Ministries, a not-for-profit humanitarian aid and disaster relief organization.

Read on to learn more about Expand’s partnership with Matthew 25 Ministries…

Expand offers a full suite of environmentally friendly event displays.

We strive to: 

  • Use natural resources conservatively by recycling and reusing where feasible.
  • Minimize the use of non-recyclable natural resources. Environmental-friendly-icon_png
  • Follow all applicable environmental laws and regulations.
  • Develop and market products that are safe in their intended use, energy efficient, and protective of the environment.
  • Store, handle and dispose of all potentially hazardous substances and wastes in a safe and proper manner.
  • Encourage reduction, reuse and recycling in all of our activities.
  • Encourage responsible use of resources throughout our business, including conserving energy and water use and improving energy efficiency.
  • Use water-based inks, which are better for the environment.

Click here to learn more about Expand’s environmental policy >>

Matthew_25_logoThrough our new partnership, we donate our extra scrap and returned fabric to Matthew 25: Ministries, and they donate it to help people in developing countries.

Matthew 25’s mission is to provide food, clean water, clothing, medical care and humanitarian supplies to those in need. The fabric and materials donated from Expand and other organizations is used to teach people in developing countries learn marketable skills, such as how to sew or sell fabric.


Matthew 25 accepts product and financial donations and has many volunteer opportunities for individuals and organizations. Click here to find out ways that you can contribute.

Read more on the Expand website >>

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Expand Tips from the Experts: Take Advantage of Expand’s 5 Star Quality Service


Chris Bonney, Expand Account Executive,  christopher.bonney@expandmedia.com

Hi, my name is Chris Bonney and I’m an Account Executive at Expand.

I used to work in the Customer Service department and I recently transitioned to Sales. Through my experience working with all different departments at Expand, one thing that stands out is how each department offers 5 Star Quality Service.

Read my post for “Expand: Behind the Scenes”. To further explore where Expand can partner with you, please contact us. We’re here to help you close sales! 

Expand Behind the Scenes: 5 Star Customer Service

Expand is here to make you look good. We have many different departments that work together to ensure that your project gets out on time.

5 Departments = 5 Stars:

1. Customer Service star
Expand’s commitment is to provide an Awesome Customer Experience. Call the Customer Service Department with any quoting or product questions.

  • We have a full Customer Service team dedicated to answer all your questions and help you with all of your Expand needs.
  • You can reach any of our Customer Service Account Managers Monday through Friday between the hours of 8:00a.m. and 8:00p.m. EST.
  • We can provide you with pricing right away on basic products or within one business day on more complex setups.

“People prefer when a person picks up the phone instead of automated system. Customers will never forget that human interaction and how you made them feel”.

-Erica, Customer Service Account Manager at Expand

You can also place an order through the Expand Online Store or our Quick Order Form

2. Design star 
Our design department creates actual renderings, using CAD software, to show what your display will look like. You can also create your own renderings for your customers using Expand’s DisplayBuilder rending tool:

  • Provides 3-D renderings of our displays that you can fit your client’s artwork and logos to – Lets them visualize what you’re offering.
  • Can move around the display on their computer and see it from all angles!
  • You can even add your logo to the top – instead of Expand’s


Click here to watch a video on how to use the Display Builder

“Visual representation through renderings is the best way to communicate the form and function of a design to anyone.”

-Ryan, Industrial Designer at Expand

3. Graphics/ Preflight star
Our graphics department preflights all artwork that you submit to ensure accuracy.

  • We will send you an e-proof of your artwork within 24 hours.
  • Your Customer Service Account Manager will send an updated order confirmation with a promised ship date after the e-proof has been approved via email.

“We strive for quality and accuracy every time.”

-Melissa, Graphics Production Supervisor at Expand

If you have any special requirements, please let us know. We are happy to provide you with custom templates ahead of time!

4. Production star
After your order and artwork have been approved by you, our production department works to ensure that your order will get out on time:

  • If a job needs a quick turnaround, we work to meet those demands with no rush fees.
  •  Photos of the print setup can be provided.

“Our quality control process is our #1 priority to ensure complete customer satisfaction.”

-Jason, Production Coordinator at Expand

5. Shipping & Storage star


  • We ship with UPS but can ship on your UPS or FedEx account if you prefer. Courier shipping can also be arranged.
  • We have 2 different shipping locations: one in Connecticut and one in California, which keeps shipping costs low and time in transit to a minimum.
  • We can also ship from our Swedish location for orders going to Europe, Africa or Asia.



  • Every customer has specific needs – Expand understands and adjusts to their special needs and requests.
  • Ideally located East and West Coast warehouses
  • Inventory management based on barcoding and industry specific knowledge
  • Large inventory of replacement parts
  • In house bi-coastal graphics production for new or replacement graphics

“We strive for accuracy and professionalism in all items we pick, pack and ship. From small parts to truckloads”.

-Dustin, Warehouse Manager at Expand

Remember, Expand is here to help you close sales. Our 5-Star Team is here to help you get your project out on time! – Partner with Expand and we’ll make you look good!

 Contact us to learn more about how Expand can meet your needs >>

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Tips for Exhibitors – 5 Things to Do Before Leaving a Trade Show!


We hope you had a chance to read our previous posts about getting ready for a trade show or event. Planning prior to the event is important, but it’s also important to do certain things while you are at the event.

Read on for our 5 tips on what to do before you leave a trade show…

1. Get Leads and Take Notes
It’s expensive to exhibit, so make sure it’s worth the money you put into your event by getting a lot of high-quality leads and jotting down all of their information. Depending on the size of event, you may end up talking with hundreds of people and it’s very unlikely that you’ll remember exactly what a certain person asked for. Ask everyone you meet for a business card and take notes on the back. That way, you’ll have all their contact information, with specific details on the other side.

Close-up picture of businessman's hand writing in the business card

Most shows also give you the option of renting a lead scanner, which allows you to scan an attendee’s badge. This is a very helpful tool and usually worth the investment.  Some shows even have lead scanning apps that you can download right to your phone!


2. Schedule appointments
It’s fine to receive business cards from your leads and call them after the show, but it’s also great if you can get them to schedule an appointment to meet with you while at the event! Try to set an actual date and time to follow up with your potential customers. That way they can put it in their calendar right away and you’ll know that they’ll be free when you call them at that specific date and time. People are very busy and it’s much easier to follow up with someone after an event if they’ve carved out a specific time to talk to you.


3. Have a Raffle or Giveaway at your Booth
Having a raffle or a giveaway will help draw people to your booth. With so many different things going on and so many different booths for people to visit, you have a very short time frame to catch the attendee’s attention. A raffle or booth giveaway is a great way to drive traffic to your booth, and once they come by you can engage them on what you do. It doesn’t have to be something big; Promotional items, pens, and candy are all great giveaways that will get people over to your booth.


4. Walk around the Show Floor and Talk to Everyone
Another great way to engage people at an event is for YOU to go up to THEM. Walk up to someone and tell them what you do, hand them your business card and ask them to visit your booth for more information. You can also talk to other exhibitors and discuss how they think the show is going and how it compares to other shows. You can even try to think of a way that your two companies can work together (in a way that will benefit you both!)


5. Evaluate to see if you reached your goals:
In our previous blog post with Five Tips for Exhibitors, we talked about setting clear goals for what you want to achieve at an event – i.e. building your brand, educating your booth visitors, reaching new customers, etc. Did you accomplish the goals that you set out to meet? Did you collect as many leads as you had hoped to?


It’s important to determine whether your goals were met in order to figure out if you  should exhibit at the same event again next year. Figure out the amount that you spent on the show and then how many leads or sales you got afterward to figure out if the event was worth it. If you received a lot of revenue from the event, it’s probably worth it to exhibit again. If not, maybe your next year’s event budget should be used to attend a smaller, local trade show instead.

After the event…

followup1Follow up with your leads. Most important of all: Get back to the leads you collected during the trade show and do it right away! You put a lot of effort into talking with people at an event, and you want to make sure that you follow up with them in a timely manner.

Follow up with a phone call to schedule a face-to-face appointment within one to two weeks after the show.

Check out our other posts for more helpful event tips:

Contact us to see how Expand can help you with your trade show & event needs >>

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Customer Success Story: Derse uses over 25 Expand E2000’s used for 150 -175 events per year

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Expand’s E2000 creates a pop-up wall that gives maximum attention to the message. It’s the perfect solution for those who need to create a wall or backdrop. We are pleased to share our latest customer success story involving the E2000:

derse2Derse, a face-to-face marketing agency and one of Expand’s biggest resellers, has been partnering with us for over 10 years. The Milwaukee branch has been partnering with Expand since 2014 and uses about 25 curved 10″ E2000 units to cover 150 -175 events each year. We met up with Scott Steinipa, Project Manager at Derse’s Milwaukee location, to get more details…

Learn more about Derse >>

Q: What do you and your clients like best about the E2000 and other Expand products?

A: “We love the durability of the products. I have been using Expand since 2014 for a large and very active portable program. We utilize the 10′ curved E2000 units and alternate about 25 units to cover 150 to 175 shows per year. These portables are durable and have stood the test of time to date. We also know that if anything gets broken, it can be replaced quickly.”

Q: What kind of events do most of your clients attend? What do they like best about using Expand products at their events?
“They attend a mix of different events that they use Expand’s portable products at: large trade shows, regional shows, internal events and open houses. Most of the feedback I’ve heard from them is that they love the quality of print, which really draws attention to their booth or display at an event. We update graphics for these portables frequently and Expand has never let us down; the graphics are of excellent print quality and fit. My clients have been very pleased with the overall look.”

Q: Any particular examples of where you think our Expand products have really stood out?
A: “I can’t think of a particular event, but we have gotten really good feedback on the E2000 and other portable and durable displays from Expand. I also think that Expand’s banner stands are very good value. They’re a quality product that is sold at a great price!”


Q: We’ve partnering with Derse for over 10 years. What do you like best about working with Expand?
A: “I think that there is a great partnership between Expand and Derse. I can’t say enough about Expand’s excellent customer service. Also, the quality of the products has really stood out.”

Read more on the Expand website >>

Check out these other great benefits of the E2000:

  • Easy to set up in 10 minutes or less
  • Available in both straight and curved configurations
  • Easy to transport in our combined podium/transport box
  • Creates a solid impression of your brand’s message

Learn more about the E2000 >>

Click here for more Expand Customer Examples »

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Expand at the Experiential Marketing Training Camp: Part 3 – Chicago & Detroit


Expand was a proud sponsor at all five U.S. locations of the of the Experiential Marketing Training Camp. We hope you had a chance to read our first two posts about our experience at the California locations and our experience at the New York location.

Read below to see what we learned in Chicago and Detroit:

Our Experience at the EM Training Camp: Part 3 – Chicago & Detroit 


The final two U.S. locations of the Experiential Marketing Training Camp took place at Savage Smyth in Chicago on June 27th and the Dearborn Inn in Detroit on June 28th. At both locations, the training modules focused on the relevance of Experiential Marketing in today’s market.

We came away with the following 3 key take-away’s:

1.Experiential Marketing is becoming more relevant than print and digital

While certain marketing techniques are no longer as relevant as they used to be, Experiential Marketing has doubled in popularity among consumers. The presentations and modules at the event illustrated that many forms of print and digital marketing are no longer effective. Some statistics that we learned at the training camps are:

  • 44% of direct mail is thrown away
  • 70% of cars now have satellite radio, which limits marketing through radio advertisements
  • 90% of today’s households have DVR’s, which means television commercials are also becoming irrelevant
  • With current spam and junk folders, email has only an average 3% open rate

EM-Training-Camp-Brad-info-graphic (003)

“I think these statistics are very interesting and important when examining current marketing trends”, said Brad Gende, our Expand Account Executive for Metro Chicago, who represented Expand at the Savage Smyth location of the event.  “While technology is great and very useful for marketing, in the end Experiential Marketing will always be relevant no matter what new technology pops up.”

2.Virtual Technology is a great way to engage your audience

“The biggest point I learned was how new technology is helping the Experiential Marketing Industry”, said Brad. “With Virtual Reality especially, people want to go to an event and put on the googles to have an experience.”


At the event, we learned that people are looking for an interactive experience. Using new event technology is a great way to engage your audience and virtual reality is a great way to stand out and create a unique experience. Engaging consumers in a unique experience makes it more likely that they will remember your brand and it also creates a customer connection by enabling them to interact and engage with your brand or product.


Virtual Reality creates a “Customer Connection” by allowing consumers to learn more about your company & product.

3.Another way to engage consumers is to appeal to the senses

As we mentioned in our post from the California locations of the training camp, a great way to stand out from your competition is to create an experience. One of the best ways to accomplish this is to appeal to the senses. “Experiential involves a lot more than displays and graphics”, said Bill Hetzel, Expand Account Executive for the Midwest, who represented Expand at the Detroit location. “Marketers today must engage their target audience with all the senses and involve them with their brands.”


Creating an experience makes your brand more memorable and allows you interact directly with your consumers. The below image illustrates an effective experiential marketing strategy by well-known Marketing Researcher Bernd Schmitt, for creating memorable event experiences through five important strategic experiential modules: Sense, Feel, Think, Act, and Relate.

experiential marketing - 2

Creating strong sensory experiences, in conjunction with the other four modules, creates a strong emotional response in the consumer, as a result of unforgettable reactions with the brand.

  • Sense: Create sensory experiences through sight, sound, taste, touch and smell.
  • Feel: Marketing appeals to customer’s inner feelings and emotions
  • Think: Targets consumers’ potential thinking through surprise, intrigue, and provocation.
  • Act: Create customer experiences related to the physical body, long-term behavior patterns and lifestyles.
  • Relate: Consumers can be influenced by reference groups when they are making decisions.

Expand can help you create these sensory event environments with our synergistic displays and graphics – To learn how we can help you with your upcoming experiential activations, click here to contact us!

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Expand at the Experiential Marketing Training Camp: Part 2 – New York


We hope you had a chance to read our most recent post about Expand’s experience at the first two locations of the five-city Experiential Marketing Training Camp. We were a proud sponsor at all five U.S. locations.

Read below to see what we learned at the New York location:

Our Experience at the EM Training Camp: Part 2 – New York


The third segment of the Experiential Marketing Training Camp took place at Cadillac House in New York City. The educational training workshop focused on Experiential Marketing with an emphasis on Relationship Building.

We came away with the 2 key take-away’s from the event: 

1.Face-to-Face Interaction separates you from the competition.

Experiential Marketing is a crucial part of Relationship Building and standing out against the competition.  Creating an experience makes your brand more memorable and allows you interact directly with your consumers. This face-to-face interaction is what makes you stand out from the competition.

“Most brands are offering competitive prices, performance and service. However, it’s the relationship that consumers have both with the brand and with the people they buy from that separates themselves from the competition,” said Luke del Campo, our Expand Account Executive for New York and Greater New England, who represented Expand at the event.


Face-to-face interactions build relationships, which separates you from the competition.

“Relationship marketing leaves a significant impact on our brains by providing a positive experience,” said Luke. “As a result, the consumer becomes more emotionally invested in a brand, which consequently makes the brand feel more compelled to satisfy the consumer. Both sides are invested emotionally, which makes for a stronger relationship.”

2.Experiential Marketing creates a connection that cannot be achieved through print or digital marketing

Data from the seminars shows that direct mail and email are no longer as effective as they used to be, as 44% of print mail is thrown away and email marketing only has an average 3% open rate.

“Nowadays, everything is relationship selling”, said Alan Conley, our Expand Account Executive for the New England area, who also represented Expand at the event. “Emails are not as effective at engaging consumers and don’t give you the opportunity to interact with them personally. People want something that is more interactive and unique.”


The event was well attended by over 80 attendees and it was very educational to all who attended.  “It was a fantastic experience”, said Alan. “I learned a lot at the seminars about how to sell to consumers by being more interactive”.

“The event hit close to home with our industry”, said Luke. “I think the most important take-away from the event was how important it is to create a strong relationship with your consumers. Human contact and connection cannot be DVR’d”.

Click here to read about our experience at the first two locations in California >>

Or contact us to learn how Expand can help you with your upcoming experiential activations!

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