With the value of teams and leagues being at all-time highs, sports marketing has become more popular over the years – and Expand has been involved as well! We’ve worked with numerous agencies promoting sporting events through athletes, events and teams, including NASCAR, the NBA Draft and the World Series.
Wherever there is a sporting event, our types of displays are needed. Expand Experts Brad Gende, Account Executive from Chicago, who is a huge Cubs fan and Luke del Campo, Account Executive for New England and New York, who is a huge Boston Red Sox fan (Hey, nobody’s perfect!) know that understanding what questions to ask before offering our services is crucial!
Below, Brad and Luke share some advice that we hope you find helpful…
Helping Your Client Promote Sporting Events – Brad Gende
The first step in helping your client is to find out exactly what kind of event they are promoting and where it will be. For example, many events that revolve around football take place in the parking lot where everyone gathers before a game, which makes it an ideal area to set up a promotion. The foot traffic and need for something high above the crowd makes the Flag Stand XL the perfect choice for parking lot and tailgating events! This extra tall giant of a flag is 47 inches wide and has a telescopic pole, which allows you to vary the height up to 18 feet (181 inches) high.
Another product that is great for sporting events is the Expand PodiumCase. The reason for that is because it can be used inside or outside, takes less than 5 minutes to set up and can be used to present trophies or give speeches. It’s also versatile in the sense that there are two versions: open or closed. The open style is popular for giving speeches or presenting an award, while the closed would be used to display trophies.
Helping Your Client Promote Sporting Events – Luke del Campo
As Brad mentioned above, it’s important to ask exactly what kind of sports event the display will be used for. The first thing I do is ask my client essential questions such as when, where, and how this product will be used.
For example, one my clients needed an outdoor display for a promotional event sponsored by Ford at Oriole Park at Camden Yards in Baltimore. I knew that sandbagging one of our indoor solutions outdoors would not suffice for this kind of promotion: It had to be the Expand GrandFabric Outdoor. With confidence, I committed to my solution and shared images, set-up videos, templates, etc. The client loved it!
Having only sold a couple of these units as a team, it was pretty inspiring to see this system in action! Naturally, I also wanted to find out what other signage elements they needed. When a promotional desk with iPads was mentioned, I suggested using one of our podiums. It turns out the Expand PodiumCase XL was a perfect fit and an add on to an already lucrative project!
Afterwards, I always make sure to follow up. Always find out how it went and see if you can share pictures from the event. Sometimes you are only allowed to share them internally – Make sure to communicate that with your client!
Remember, not all sporting events are the same and not every client will want the same thing. Feel free to reach out to us if you need guidance regarding which display will work best for your client’s specific needs. Expand is here to help you!
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