Expand was honored to exhibit at Event Marketer’s 2017 Experiential Marketing Summit on their 15th anniversary return to Chicago. We’d like to thank everyone who came by Booth #204 to say hello to the Expand team and get information about our portable event displays for their upcoming activations!
The event was very well-attended by approximately 1,500 marketers from around the world who came to discuss best practices in experiential marketing. What began 15 years ago as the experiential community’s first official gathering has developed into the industry’s ultimate training conference and networking event.
We met with several people in the marketing industry and got to see many cool new ideas, virtual event booths and new emerging technologies. We also learned some very useful techniques from the event that we’d like to share with you!
The keys to a great experiential event are:
1. Creating Something Extraordinary: The best way to capture your audience’s attention is to think outside the box to come up with something cool and unique. When someone walks away and says, “Wow! That is fascinating!”, that means you set the bar high.
2. Using New Event Technology: Think of the increased growth in internet usage and social media over the past 20 years. There are always new ways to engage with audiences when sharing the latest technology, whether it’s virtual reality, messaging apps or transforming your way of building content.
3. Create a Feeling: You want the experience you’re providing to be remembered. One that makes your audience feel something. Here’s a great quote from American Poet Maya Angelou, that also applies to Experiential Marketing: “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”
One of the best ways to create a feeling is to appeal to the senses. “The booths that were the busiest had interactive environments where your senses are challenged“, said David Nanamaker, our National Sales Manager at Expand. “It’s all about an environment where you can see, smell, hear or taste something!”
“I think there are a couple of words to express this year’s Experiential Marketing Summit”, said David. “Change and cool.” “I’m fascinated every year by the changes in new concepts to drive an experience. I can’t wait to see what they have at the 2018 Experiential Marketing Summit in San Francisco!”
Expand is here to help you build the experience. Let us know if we can help you with your experiential marketing needs!
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