What do you need to think about when planning your next trade show or event? How do you create the right conditions to be successful? What goals to you need to set?
We have developed 5 tips for setting clear goals that can help you evaluate your efforts…
1. Start Early
To get the most out of an event, it’s important to get started early. Select a Project Manager who will have the main responsibility and let that person involve others who should be part of the planning. Know the important deadlines and remember that usually an early registration for items like hotel rooms and flights can save you money.
2. What to achieve and who to reach:
Set clear goals for yourself or your customers. Do you want to build your brand? Launch a product? Educate the visitors? Would you like to reach existing customers or is the main focus to meet potential new customers? How many leads would you like to collect? Who do you want to invite? Try to make your goals measurable – it makes it easier to evaluate afterwards.
Clarify the goals for everyone who is involved in the planning and everyone who will be exhibiting at the trade show or event.
3. Choose your message carefully
You have a very short time frame to catch the visitors’ attention. Choose your main message for the target audience based on your goals above and communicate the message clearly!
Your message will compete with many other messages. Try to find a concept that will stand out. It is also important that your booth does not look too similar to the adjacent booths and that your logo or brand message is visible from a distance. Remember that your message and logotype may need to be visible from several directions.
4. Be consistent!
Make sure to be consistent in everything you do from invitation to giveaways, design of your space, clothes, snacks, bags, etc.
5. Follow-up and evaluation
Most important of all: Get back to the leads you collected during the trade show and do it right away!
Evaluate your success by comparing your results with your set goals. What worked well and what can you differently next time?
Summarize and save this information for the next event or trade show!
For help setting up a booth layout…
Plan your event display with the Expand DisplayBuilder: a FREE rending tool that allows you or your customer to layout your event display before making an investment.
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