Creating Graphics for Event Displays – Tip #1: Viewing Distance

There are a lot of things to keep in mind when it comes to graphics for event displays. We will be sharing a series of posts with helpful tips on this topic. We hope that you enjoy the posts and find them helpful and informative. If you have any questions, please feel free to contact us at

Tip #1: Viewing Distance

When creating graphics, remember to think of viewing distance.  A graphic is of no use if it cannot be easily seen from an appropriate viewing distance and many companies and designers underestimate the required size for graphics. Make sure it’s something that can be seen from 10 feet away – not just 2 feet away!

Remember, big, colorful graphics are easiest to see from a far distance and will draw more attention. According to Expo Plus, a leading trade show service contractor, you only have 3 – 5 seconds to capture viewers’ attention at a trade show or event. If you don’t grab their attention in that short time frame, they’re not going to see and process your message. In order to do this, you want to have a lot of images and very little white space. The event displays that stand out the most are ones that have very bright, colorful layouts with minimal text.

Below is a good example:



If you DO choose to use text with the graphic, make sure it is big enough for people to see from a 10 ft. viewing distance. Fine print is much too small to be seen from a distance and most people are not going to walk all the way up to a graphic to read it.

Tips for using text in graphics:

  • Pick a readable font that has proper bold and italic variations.
  • The typeface should have a large height for good readability.
  • Thick fonts are easier to read at further distances.
  • Text should never be at the bottom of the graphic. It’s too hard to see.
  • Do not use harsh drop shadows or strokes around the text.
  • All text should be viewable from 10 feet away.




When you don’t have room for large enough text, try using light colored letters on a dark background. The contrast will make the lettering appear larger and viewers will find it easier to read.

Download Our Design & Artwork Guidelines to Learn More >>

We hope that you found this tip helpful. Continue to follow our blog for additional tips!






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