Expand Tips from the Experts – 4 Easy Tips for Selling Portable Event Displays

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Don Johnson, Expand Account Executive, don.johnson@expandmedia.com

Hi, my name is Don Johnson and I’m the Southeast Account Executive at Expand International.

Selling Trade Show Displays can get tricky. There are so many factors that go into making that final sale: price, availability, customization, the quality of customer experience, you name it!

If you find yourself asking questions like: “What am I not considering?”, and “How can I land the sale?”, then read below for my helpful tips!

If you have any questions, contact me at don.johnson@expandmedia.com.


 Four Tips for Selling Portable Event Displays 

Expand is here to help you with all your portable needs! A lot of times, people will have hesitations to buying these displays. I’ve listed some tips to help you overcome setbacks when trying to sell portable’s to your clients…

1. What should I do when I hear my customers say, “I don’t do trade shows?”
Most people think of our products as “Trade Show Displays”. Well they are not just for trade shows! They are also used in Live Marketing Events, Retail Point of Sale and On-site Messaging and Signage.

Expand offers a line of retractable banner stands that can be used at any kind of event and are easy to assemble. Think of them as “portable billboards” that combine pictures, words and color to drive home a message. These lightweight displays can be used almost anywhere that your prospects gather and set up in just minutes.

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Here are just a few uses:

  • Attract people to your business.
  • Display a colorful menu to quickly show all the things you offer.
  • Launch a new product.
  • Promote upcoming events.
  • Create a focal point in a meeting or presentation.
  • Reinforce your brand name and corporate identity.
  • Recruit at job fairs and on campuses.
  • Push ideas and sales in unexpected places.

2. My client doesn’t have a big budget. Are there more affordable solutions for smaller businesses?
Yes! We now offer a series of cost-effective promotional displays:

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3. My client doesn’t know the difference between different Expand products. Is there an easy way to distinguish them from each other?
Yes! I’ve developed a “Good, Better, Best” prototype for our most popular event displays, which will help you to know which Expand products to target to your customers, based on their budget.

Good, Better, Best: 

 Good

Better

Best:

By using the Expand PodiumCase, you can easily transport your display and then use it as a counter at your event!

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4. What if my customer needs help with outdoor marketing? 
Make it easy for your customer to take their message outdoors with:

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Click here to learn how you can help your customers enhance their outdoor booth or display in our previous blog post by my colleague, Bill Hetzel.

So, who is my target audience?
There are all kinds of target audiences who can use portable event displays: Companies large and small, Retail stores large and small, Government at all levels, Colleges, Churches, Non-Profits: Anyone with a message to tell!

What if I want to send this information to my customers with my own brand?
Another way to help your customers is to give them our customizable Sales Sheets. As an Expand Reseller, you can re-brand them with your own logo and contact information! We also have a Reseller Catalog that you can brand with your own logo and your own pricing:

Sign up here for our Reseller Tools to gain access to our Brandable Marketing Materials >>

Already a member? Just sign into the Reseller Tools folder to access the Rebrandable materials!

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I hope that you found this information helpful.

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Food Sampling Top for Summer Tastings

June is here – It’s time for picnics, barbecues, and summer fun! The innovative Expand PodiumCase provides a great setup for outdoor venues and comes with an optional Food Sampling Top that was specifically designed to provide a clean, sanitary surface for food and beverage samplings – Perfect for any summer event where food or drink is served! 

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The hygienic Food Sampling Top was developed with Protec+™ technology, which creates a sanitary surface upon which microbes do not survive. It contains the active ingredient Silver, which damages bacteria and prevents the growth of mold and fungi. 

The Protec+™ technology creates a hygienic surface, provides secondary support to existing cleaning regimes and fights against contamination. Great for anyone who needs a clean surface to serve food and beverage samples!

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This makes it the ideal solution for: 

  • Indoor or Outdoor Food Samplings
  • Beer and Wine Tastings
  • Picnics or Barbecues
  • Restaurants or Food Vendors
  • Micro-breweries
  • Any event serving food or drinks!

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The Expand PodiumCase is an all-in-one solution that allows for easy transportation and storage. The innovative clamshell design makes it easy to unpack and convert into an attractive kiosk or portable bar for people to gather. Just open the case, click on the hygienic top and add your graphic wrap!

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The Expand PodiumCase also comes with a Limited Lifetime Warranty.

Do you already have an Expand PodiumCase? Upgrade to the Protec+™ protected top to serve food and beverage in a safer and more hygienic way, eliminating contactamination that is found on untreated surfaces!

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We hope that you enjoy our creative food serving solution. At Expand, our core value is “being intelligent and innovative in everything we do”.

Click here to learn more about the Food Sampling Top >>


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Expand Tips from the Experts: Five Tips for Enhancing Your Outdoor Display

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Bill Hetzel, Expand Account Executive, bill.hetzel@exandmedia.com

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region.

I hope you had a chance to read my first tip about Features and Benefits of the Expand GrandFabric.

Today I’d like to talk about how Expand can help your clients with their outdoor brand activations with my five easy tips!

Feel free to contact me at (203) 685-9006 or bill.hetzel@expandmedia.com.


Tips for Enhancing Your Outdoor Booth or Display
Here in Traverse City, summer has arrived! Many of my agencies and dealers support Outdoor Events and they often ask me questions about exhibiting at an outdoor venue.

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I have developed 5 helpful tips for enhancing your outdoor booth or display…

1. Make sure the outdoor setup is sturdy and reusable
When people are exhibiting at an outdoor event, it’s important that they have a display with solid construction – No plastic of course. Do your brands ask you for cheap, weak, outdoor stands like you see in front of fast food?  I don’t think so!

Displays for outdoor events need to be able to stand up to wear and tear from wind, rain and any other harsh weather conditions. It’s important to understand the wind range that the product can withstand and use displays that contain broad bases or heavy base plates that will keep the display in place in any extreme weather condition.

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Expand offers a full line of outdoor displays that stand up to summer weather conditions >>

2. Don’t overwhelm your audience with too much text or too many images
The outdoor displays that stand out the most are ones that have very bright, colorful layouts with minimal text. Remind your clients to use a lot of images and have very little white space. Let them know that fewer text is better and that it’s important to use a large, easy-to-read font that can be seen from an appropriate viewing distance.

The same goes for graphics. It’s great to use images to make a display “pop”, but your clients may want to stick to no more than three images to avoid overwhelming people. Below is an Expand GrandFabric Outdoor that was used at the Sturgis Motorcycle Rally. The image is clear and uncluttered and there is a minimal amount of text, which is viewable from 10 feet away:

3. Use products that are easy to set up and dismantle 
Exhibiting at an outdoor event in the summer can be exhausting in the hot weather. The last thing that most crews want to do at the end of a long, hot summer day is to spend an extra two hours taking down the display while sweating in the heat. With Expand products, you can pop up, take down and roll away your outdoor event presentation in less than 30 minutes!

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4. Get Creative to Save Money 
Sometimes your client’s budget dictates what they are able to buy. Fortunately, there are a lot of outdoor event displays that are geared toward cost-conscious customers, such as Expand’s economy line. Our outdoor Promo Products and Retractable Banner Stands can be a great and very cost-effective marketing tool when attending an outdoor event on a budget.

Click here to view our Economy Line >> 

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 5. Know the Rules for your Outdoor Event 
Every event has different rules for exhibitors and an outdoor event may have very different space requirements, variance height options for outdoor booths, electrical requirements, etc. than the indoor events you are used to exhibiting at. Make sure to be aware of show exhibit guidelines and regulations. You don’t want to get to the event and find out that you broke a rule and are not allowed to exhibit!


I’ve been with Expand for over 10 years and we’ve always lead the way in quality outdoor brand activation. When it comes right down to it, your clients expect a repeatable event experience and Expand Outdoor Displays are still being used today from their inception over 10 years ago!

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Expand Tips from the Experts: Understanding & Delivering on Your Client’s Requirements

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Andre Sao, Expand Account Executive,  andre.sao@expandmedia.com 

Hi, my name is Andre Sao and I’m the Expand Account Executive for the Mid-Atlantic.

In our industry, partnering with your clients to truly understand their requirements, and then being flexible enough to deliver on those requirements makes the difference between success and failure.

Read my post about understanding your client’s requirements. To further explore where Expand can partner with you, please contact me at 203-870-2043.


Understanding & Delivering on Your Client’s Requirements 

1. Start with a detailed brief
It sounds so intuitive to start with a detailed brief, but all too often these simple qualifying questions are assumed, which leads to proposing soludetailed_brieftions that are not fit for what the client is really looking for.

Ask them the following questions to figure out exactly what their specific needs are:

  • What are they trying to achieve?
  • How will they measure success?
  • What is their plan and time frame?
  • What is the budget?

From here, honing in on exact requirements is much simpler, and ensures that your proposal lands on the mark.

2. Explore Options
Tendering projects doesn’t have to be a pain! With the brief in hand, it’s time for product selection and reaching out to suppliers. Depending on the project, you may have products in mind already, but don’t shy away from asking trusted suppliers if they have any other suggestions. New products come on the market constantly.

For example, the Expand GrandFabric system can achieve and often improve on many of the design features of traditional SEG systems, at a fraction of the price.

Once options are set, it’s important to present them back to the client – and a picture is worth 1,000 words! One of the easiest ways to show your clients different options is using the Expand DisplayBuilder, a free, 3-dimensional brandable rendering tool that can help your client go from on the fence to purchasing decision in minutes.

This unique tool creates the layout for your customer’s display, so they can visualize what you are offering. Expand also offers a full library of product pictures and other tools to help with these projects. If you’d like a step-by-step run through of these visual reseller solutions, please reach out to my colleague, Susan at susan.volovski@expandmedia.com.

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At Expand, we offer a select product range and pride ourselves on offering the best quality and value for each budget. From campaign retractables to backlit SEG booths, to sourcing vetted products through Expand’s own network– we are confident that we can offer you a solution that will suit your clients’ needs, and be a great asset to your team!

3. Deliver on the project
We’ve all been there: designs and artwork submitted, purchase orders in place, deadlines looming- and then those unfortunate holdups happen. Minimizing these instances, and dealing with them effectively is when choosing suppliers of high-quality products, and outstanding customer service pays off.

Expand offers a Limited Lifetime Warranty. As an Expand customer, you’ll have a single point of contact who will manage your project from order stage through to delivery. If something comes up, we create solutions.

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Remember, taking the time to completely understand the brief is very important and well worth it. By gathering this information, we can help them determine their best fit and ensure a successful event!

Partner with Expand and we’ll make you look good!

Click here for More Expand Tips from the Experts >>


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Competition in the Marketplace – Jeff Provost

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Jeff Provost, Executive Director, EDPA

Jeff Provost is the Executive Director at the Exhibitor Designers & Producers Association (EDPA) and the founder of PRO Management, LLC., an association management company headquartered in Westport, CT.

EDPA is a member-based not-for-profit whose purpose is to provide education, leadership and networking for
the advancement of its members and the exhibition industry.

Read our Guest Blog Post by Jeff Provost about competition in the marketplace…


Competition in the Marketplace

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I’ve been thinking a lot about the notion of competition in the business marketplace lately. Generally speaking, competition is not something we like to talk about openly within our industries. We know who our competitors are, and in most cases, we’re even cordial with and about them when it’s needed. It’s likely that we’ll talk internally within our companies about who our competitors are…that’s an important strategic step in both benchmarking our own companies and keeping up with and surpassing our competitor’s goods and services.

But there tends to be the one or two real competitors that we despise. I mean really truly dislike due to a whole slew of reasons. I know it’s not popular for me to say this, but isn’t it easier to really loathe a competitor who we know we’ve lost some business or potential clients to? How about the ones who lure our best employees? How much do we hate them? And when we hear about how a competitive company uses undermining techniques to attract and land some of the same projects and clients we’re talking to, how often do we mutter curses under our breath about them?

You don’t have to answer that question out loud…I’m asking you these rhetorically, folks!

There’s a side-effect of all of that dislike and disdain, shedding light on a relatively new phenomenon for me that I learned had a word to describe it a few years ago: “Schadenfreude”. Borrowed from German and several other languages, schadenfreude is the feeling of pleasure derived from seeing or hearing about another person’s troubles or failures. In other words, it’s feeling joy at the misfortune of others.

As human beings, we have the ability to feel empathy when it is needed and that is without a doubt a good thing. But what about this notion of “feeling pleasure in someone else’s pain”? It’s certainly not a human trait to be proud of. When we feel it raising up within us, we can recognize it, acknowledge it, and either suppress it or let it take over. I’m sure we all handle this differently.

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But when it happens in business with our competitors, there somehow seems to be more of an acceptance. I’ve seen this come up with other business owners over the years and in the long run, it’s a bad thing. Identifying who your true competitors are is a smart move. Wishing them ill will or feeling pleasure when they lose out or fail hurts us all. Why? Because we’re the ones on the opposite side of this phenomenon for them. It works both ways.

Think about it: What do you want them thinking and saying about you and your company? The fact is that there’s plenty of business to go around. Competition keeps us playing at the top of our game and keeps us from getting too complacent or lazy. Dedicate some time to get to know your competitors. Trade associations with working chapters (like the EDPA) are a very good way to do this. You may be surprised by what you find.

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Keep it experiential!

Click here for our other guest blog post by Jeff Provost >>


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Expand Team at the 15th Annual Experiential Marketing Summit

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Expand was honored to exhibit at Event Marketer’s 2017 Experiential Marketing Summit on their 15th anniversary return to Chicago. We’d like to thank everyone who came by Booth #204 to say hello to the Expand team and get information about our portable event displays for their upcoming activations!

The event was very well-attended by approximately 1,500 marketers from around the world who came to discuss best practices in experiential marketing. What began 15 years ago as the experiential community’s first official gathering has developed into the industry’s ultimate training conference and networking event.

We met with several people in the marketing industry and got to see many cool new ideas, virtual event booths and new emerging technologies. We also learned some very useful techniques from the event that we’d like to share with you!

The keys to a great experiential event are:

  1. Creating Something Extraordinary: The best way to capture your audience’s attention is to think outside the box to come up with something cool and unique. When someone walks away and says, “Wow! That is fascinating!”, that means you set the bar high.

  2. Using New Event Technology: Think of the increased growth in internet usage and social media over the past 20 years. There are always new ways to engage with audiences when sharing the latest technology, whether it’s virtual reality, messaging apps or transforming your way of building content.

  3. Create a Feeling: You want the experience you’re providing to be remembered. One that makes your audience feel something. Here’s a great quote from American Poet Maya Angelou, that also applies to Experiential Marketing: “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

One of the best ways to create a feeling is to appeal to the senses. “The booths that were the busiest had interactive environments where your senses are challenged“, said David Nanamaker, our National Sales Manager at Expand. “It’s all about an environment where you can see, smell, hear or taste something!”

“I think there are a couple of words to express this year’s Experiential Marketing Summit”, said David. “Change and cool.” “I’m fascinated every year by the changes in new concepts to drive an experience. I can’t wait to see what they have at the 2018 Experiential Marketing Summit in San Francisco!”

Expand is here to help you build the experience. Let us know if we can help you with your experiential marketing needs!

Didn’t make it to the show? Check out what you missed:

And click here to learn about another Experiential Event we’re attending in June:


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Reseller Tip #7: Re-branding Expand Sales Sheets

We hope you had a chance to read our most recent reseller tips about embedding Expand videos and embedding Expand brochures!

Today’s helpful tip for our resellers is about how to re-brand Expand’s product sales sheets with your own company logo and contact information.

Read below to learn how…


Tip #7: How to Re-brand Expand Sales Sheets

We have a full collection of Expand Product Sales Sheets available via the Expand Image Bank. Click here to register for access to our Image Bank.

Then follow these instructions to re-brand the sales sheets with your information: 

1. Find which Product Sales Sheet you’d like to re-brand, click download and open the file in Adobe Acrobat (or any pdf reader)

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2. Click on “View”, then scroll down and click “Tools”

3. Click “Edit Text & Images”

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4. After you click “Edit PDF”, you will see bounding boxes around the pictures & text. Scroll down to “Your Name”.

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5. Put the curser inside the box.

6. Hit the backspace button to delete the words “Your name”, then type your name in the box.

7. Repeat step 6 with “Your Phone” and “Your Email”.

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8. Select the bounding box around “Your Logotype”.

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9.  Right click and select “Replace Image”. 

10. Find a High-Res version of your logo and place it in the sampler spot. Make sure that the logo you insert is the same size as the X in the Expand logo.

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11. To make sure you have rebranded our materials correctly, please reference our Expand Graphic Manual here. You can also contact Expand and ask to speak with the Marketing Department for assistance.

If you have any questions, please contact us at us@expandmedia.com.


Click below for our other Expand reseller tips:

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Let Expand Meet Your Environmental Demands

earth-day-no-bckgrndExpand designs and manufactures a full suite of environmentally friendly event displays.

In honor of Earth Day this week, we’d like to share some information about how Expand can meet your environmental demands.


Reduce and Reuse -Without Breaking your Budget

Sometimes your budget dictates what you can buy. Fortunately, the concept of reusing Expand product is both environmental-friendly AND cost effective. Our high-quality Expand products come with a lifetime warranty and can be used over and over again.

Over time, your display will become dated and need to be updated. With Expand, just purchase the hardware once and then switch out the graphic when you need to update your display! Almost all Expand products are reusable. You can rebrand all of our retractable banner standsExpand MediaFabrics, Expand GrandFabrics, Expand MediaWalls, Expand PodiumCases, Expand LinkWalls, Expand VenueTents, and more!

You can even save the graphic in case you need to use the same message again!

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Don’t think you’ll use the same message again? Your graphic for your Expand GrandFabric, Expand MediaFabric, or other Expand fabric event displays is printed on fabric that can be recycled. Just send it back to us and we’ll recycle it for you!

Expand recycles all our products – including the hardware – if for some reason you no longer have a need for them.

At Expand, we feel very strongly about our commitment to recycling and helping the environment. We strive to:

  • Use natural resources conservatively by recycling and reusing where feasible
  • Minimize the use of non-recyclable natural resources.
  • Develop and market products that are safe in their intended use, energy efficient, protective of the environment
  • Encourage reduction, reuse and recycling in all of our activities.
  • Encourage responsible use of resources throughout our business, including conserving energy and water use and improving energy efficiency.

Click here to learn more about Expand’s environmental policy >>

When you buy from Expand, you won’t even want to throw anything away because of the quality and our Limited Lifetime Warranty, where we will fix your product if a repair is needed.

The takeaway is that you aren’t stuck with one message forever when you choose Expand. Brand any Expand product for each individual trade show or event – Changing the graphics is extremely easy and allows you to Reduce, Reuse, & Recycle – reduce environmental waste, reuse your Expand products, and recycle your fabric!

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These are all small but important things that you can do to help the environment, while also reaping the benefits of our easy-to-use, cost-effective, high-quality event displays!


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Expand Tips from the Experts – Joe Dunn

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Joe Dunn, Expand Account Executive,  joe.dunn@expandmedia.com

Hi, my name is Joe Dunn and I’m an Account Executive at Expand.

Portable event displays can be very abstract for people who don’t use them on a day-to-day basis. Expand provides our resellers with easy-to-use tools that help customers get a good understanding of our displays before making a decision.

Read my post about using Expand’s effective marketing tools to help your customers visualize before they buy.


Marketing Strategies to Increase Sales: Help Customers Visualize Before They Buy

Have you ever had customers who were on the fence about making a purchasing decision because they were not 100% sure what they are getting? That’s why it’s very important for your customers to be able to visualize their display before they buy.

We offer many helpful tools that enable your customers to see exactly what their display will look like…

DisplayBuilder: 
Expand’s unique DisplayBuilder tool provides 3-D renderings of our displays that you can fit your client’s logos to. This free rendering tool enables you to envision the layout for your customer’s pop-up display, trade show booth, or mobile marketing event so they can visualize what you’re offering. The customer can move around the display and see it from all angles right on their computer.

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*Click here to learn more about the Display Builder

Marketing Materials:
Expand has in-depth brochures for all displays, that will help customers get a better understanding of dimensions, application, and advantages of each model.

You can also access ready-made kits of how for 10′ or 20′ booths. These kits provide some examples of how to use Expand products in different configurations for your event. A simple way to find a fast solution!

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Look at the Expand Kits to help your customers visualize their display in a certain configuration.

Expand Image Bank:
We provide our resellers with real pictures of our displays from past projects. Customers can see how other companies have used our displays. All registered resellers can fill click on the Reseller Tools tab on the top of the Expand website and fill out the online form to receive access to our new Image Gallery on Box.com, where you will be able to access all of these images.

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Click here to fill out the online form & access the Image Bank

Use these visualization tools to increase sales by going from sales inquiry to visualizing solutions within minutes!

Account Executives:
Additionally, remember that all Expand resellers have access to their local Account Executive. Our Expand Account executives are extremely knowledgeable about our products and can help with whatever you will need to get your client set up with a great looking, quality display. Contact them today!

Click here to find the Expand Account Executive in your area >>

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All of these visual reseller solutions are available on the Expand website. Most of them are located under the “Quick Links” tab on the left side of the website.

If you would like a step-by-step run through of each of these quick links, please contact my colleague, Susan Volovski at susan.volovski@expandmedia.com and she will set up an online tutorial with you.


I hope you found this information helpful. Click here for additional Tips on our Blog!

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The ABC’s of Trade Shows & Events – 50+ Terminologies

Blog-Cover-ABCsMelissa Michel is a Trade Show and Event Specialist and Social Media Strategist, whose goal is to inspire others in the event industry.

Her blog posts focus on best practices for trade shows and feature helpful tips and advice for exhibitors.

Read the Blog Post by Melissa Michel about the ABC’s of Trade Shows and Events…


The ABC’s of Trade Shows and Events

This blog post by Melissa Michel explains how the trade show industry has its own unique terminology and goes over 50 common trade show terms. 

Click here to view the full listing on Melissa Michel’s blog >>


Click here to view Expand’s Modular Trade Show Solutions >>


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