Tips from the Experts: Outshine the Competition with the Expand MediaFabric

Tips from the Experts: Outshine the Competition with the Expand MediaFabric

Hi, we are John and Chris from Expand. We just returned from a trade show with great client feedback. Today we want to talk about the versatile Expand MediaFabric. This pop-up wall is easy to set up and the perfect cost-effective solution.  Do you have an upcoming trade show or a small activity? The Expand [...]

Tips for Exhibitors – What NOT to do at Trade Shows

Tips for Exhibitors – What NOT to do at Trade Shows

We hope you had a chance to read our previous exhibitor tips on what to do for a successful trade show or event. Today we'd like to talk about things you should NOT do at a trade show or event that you are exhibiting at. What NOT to do at Trade Shows...  1. Do NOT [...]

Does the Value of Trade Shows still Exist?

Does the Value of Trade Shows still Exist?

With January now upon us, you are probably building your plan for 2018 and deciding how to spend this year's trade show and marketing budget. When deciding which events to attend, it's important to know whether the value of trade shows still exists... Trade Show attendance is declining. So does the Value of Trade Shows [...]

Expand Tips from the Experts – Tips for Helping your Clients in 2018

Expand Tips from the Experts – Tips for Helping your Clients in 2018

Happy Holidays! We're Naveen and Paul from Expand. The end of the year always gets us thinking about what worked throughout the past year for our clients! We teamed up to discuss the best things we did for our resellers in 2017 - and tips for how you can help your clients do the same [...]

Three Tips for Exhibiting at International Tradeshows

Three Tips for Exhibiting at International Tradeshows

Exhibiting at an international trade show can be much different than exhibiting in your own country. It's important to let go of your usual trade show expectations, be flexible, and allow yourself enough time to get everything shipped and through customs. Exhibiting abroad involves more time, extra planning, and higher travel costs. Read our helpful [...]

Expand Tips from the Experts – Offering a Modular Look at a Portable Price

Expand Tips from the Experts – Offering a Modular Look at a Portable Price

Hi, we're Jeff and Bill from Expand! Many of our clients want a high-quality solution, but don't have a huge budget. Well, what if we told you we can offer you a modular look for a portable price? Read our tips below to find out how…  How to offer a Modular Look at a Portable [...]

Happy Thanksgiving from Expand!

We would like to wish you a Happy Thanksgiving remind you that our U.S. offices will be closed on Thursday, November 23rd and Friday, November 24th in observance of the holiday. For existing orders, UPS will deliver on Monday, Tuesday and Wednesday but they will not ship on Thanksgiving Day. View UPS Schedule. Read below [...]

Expand Tips from the Experts – Avoiding Pitfalls with the Production of your Booth

Hi, we're John and John! We've both been in the trade show industry for a long time and have experienced just about everything that can go wrong with booth production. That's why we teamed up to write this post about how to avoid pitfalls with the production of your booth and have it arrive on [...]

Making the World a Better Place: Expand at the 2017 Global Citizen Festival

Expand was a proud sponsor of this year's Global Citizen Festival, which took place on Saturday, September 23, 2017 in Central Park. We were happy join Global Citizen again in the movement to fight inequality, protect our planet, and end extreme poverty by the year 2030. This movement combines actions and voices of millions of citizens, [...]

Expand Tips from the Experts – Tips for Fast Response Times

It's great when a client gives you a lot of time to prepare an order, but we've all been in situations where rush orders come in and you need to get something out very quickly. Expand Experts Joe Dunn and Chris Bonney, Expand Account Executives from our Stratford, CT location understand the process of getting [...]

5 Tips for Incorporating Technology into your Booth

Integrating technology is one of the easiest and most effective ways to enhance your booth setup. Technology can be used to engage booth visitors and help you stand out against the competition at an event. Read our 5 tips for incorporating technology into your booth... 1. Create a Technology "Wow" Factor People at trade shows [...]

Expand Tips from the Experts – Displays for Promoting Sporting Events

With the value of teams and leagues being at all-time highs, sports marketing has become more popular over the years - and Expand has been involved as well! We've worked with numerous agencies promoting sporting events through athletes, events and teams, including NASCAR, the NBA Draft and the World Series. Wherever there is a sporting event, [...]

Expand Tips from the Experts – How to Make Product Training Fun & Interactive

Are you finding selling display products to be hard work? If your prospects don't seem interested in what you're selling, then it's time to change your attitude! Put a smile on your face and figure out how to go in a new direction to make them excited. Customers are more likely to respond if you [...]

Expand Partners with Matthew 25: Ministries to Help People in Need

At Expand, we feel very strongly about our commitment to the environment. We have an Environmental Policy, in which we strive to minimize the use of non-recyclable  resources and we have recently developed a recycling partnership with Matthew 25:  Ministries, a not-for-profit humanitarian aid and disaster relief organization. Read on to learn more about Expand's [...]

Expand Tips from the Experts: Take Advantage of Expand’s 5 Star Quality Service

Hi, my name is Chris Bonney and I’m an Account Executive at Expand. I used to work in the Customer Service department and I recently transitioned to Sales. Through my experience working with all different departments at Expand, one thing that stands out is how each department offers 5 Star Quality Service. Read my post for [...]

Tips for Exhibitors – 5 Things to Do Before Leaving a Trade Show!

We hope you had a chance to read our previous posts about getting ready for a trade show or event. Planning prior to the event is important, but it's also important to do certain things while you are at the event. Read on for our 5 tips on what to do before you leave a [...]

Customer Success Story: Derse uses over 25 Expand E2000’s used for 150 -175 events per year

Expand's E2000 creates a pop-up wall that gives maximum attention to the message. It's the perfect solution for those who need to create a wall or backdrop. We are pleased to share our latest customer success story involving the E2000: Derse, a face-to-face marketing agency and one of Expand's biggest resellers, has been partnering with us for [...]

Expand at the Experiential Marketing Training Camp: Part 3 – Chicago & Detroit

Expand was a proud sponsor at all five U.S. locations of the of the Experiential Marketing Training Camp. We hope you had a chance to read our first two posts about our experience at the California locations and our experience at the New York location. Read below to see what we learned in Chicago and Detroit: [...]

Expand at the Experiential Marketing Training Camp: Part 2 – New York

We hope you had a chance to read our most recent post about Expand's experience at the first two locations of the five-city Experiential Marketing Training Camp. We were a proud sponsor at all five U.S. locations. Read below to see what we learned at the New York location: Our Experience at the EM Training [...]

Expand at the Experiential Marketing Training Camp: Part 1 – California

The Expand team was pleased to exhibit at Event Marketer’s 2017 Experiential Marketing Training Camp over the past two weeks. We were a proud sponsor of the event, with seven members of the Expand team who attended the five U.S. locations and we'd like to share what we learned. Read below for our take-away's from [...]

Expand Tips from the Experts – 4 Easy Tips for Selling Portable Event Displays

Hi, my name is Don Johnson and I’m the Southeast Account Executive at Expand International. Selling Trade Show Displays can get tricky. There are so many factors that go into making that final sale: price, availability, customization, the quality of customer experience, you name it! If you find yourself asking questions like: "What am I [...]

Food Sampling Top for Summer Tastings

June is here - It's time for picnics, barbecues, and summer fun! The innovative Expand PodiumCase provides a great setup for outdoor venues and comes with an optional Food Sampling Top that was specifically designed to provide a clean, sanitary surface for food and beverage samplings - Perfect for any summer event where food or drink is [...]

Expand Tips from the Experts: Five Tips for Enhancing Your Outdoor Display

Hi, my name is Bill Hetzel and I am an Expand Account Executive for the upper Midwest region. I hope you had a chance to read my first tip about Features and Benefits of the Expand GrandFabric. Today I'd like to talk about how Expand can help your clients with their outdoor brand activations with my [...]

Expand Tips from the Experts: Understanding & Delivering on Your Client’s Requirements

Hi, my name is Andre Sao and I’m the Expand Account Executive for the Mid-Atlantic. In our industry, partnering with your clients to truly understand their requirements, and then being flexible enough to deliver on those requirements makes the difference between success and failure. Read my post about understanding your client's requirements. To further explore where [...]

Competition in the Marketplace – Jeff Provost

Jeff Provost is the Executive Director at the Exhibitor Designers & Producers Association (EDPA) and the founder of PRO Management, LLC., an association management company headquartered in Westport, CT. EDPA is a member-based not-for-profit whose purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. Read our [...]

Expand Team at the 15th Annual Experiential Marketing Summit

Expand was honored to exhibit at Event Marketer's 2017 Experiential Marketing Summit on their 15th anniversary return to Chicago. We'd like to thank everyone who came by Booth #204 to say hello to the Expand team and get information about our portable event displays for their upcoming activations! The event was very well-attended by approximately 1,500 [...]

Reseller Tip #7: Re-branding Expand Sales Sheets

We hope you had a chance to read our most recent reseller tips about embedding Expand videos and embedding Expand brochures! Today's helpful tip for our resellers is about how to re-brand Expand's product sales sheets with your own company logo and contact information. Read below to learn how... Tip #7: How to Re-brand Expand [...]

Let Expand Meet Your Environmental Demands

Expand designs and manufactures a full suite of environmentally friendly event displays. In honor of Earth Day this week, we'd like to share some information about how Expand can meet your environmental demands. Reduce and Reuse -Without Breaking your Budget Sometimes your budget dictates what you can buy. Fortunately, the concept of reusing Expand product is [...]

Expand Tips from the Experts – Joe Dunn

Hi, my name is Joe Dunn and I'm an Account Executive at Expand. Portable event displays can be very abstract for people who don't use them on a day-to-day basis. Expand provides our resellers with easy-to-use tools that help customers get a good understanding of our displays before making a decision. Read my post about using Expand's effective [...]

The ABC’s of Trade Shows & Events – 50+ Terminologies

Melissa Michel is a Trade Show and Event Specialist and Social Media Strategist, whose goal is to inspire others in the event industry. Her blog posts focus on best practices for trade shows and feature helpful tips and advice for exhibitors. Read the Blog Post by Melissa Michel about the ABC's of Trade Shows and Events... [...]

3 Tips on Lighting – For Your Next TradeShow or Event!

When planning a tradeshow or event, lighting is often planned at the last minute or completely forgotten about. However, the lighting is an extremely important part of planning your booth setup, as it enhances your message, creates a welcoming atmosphere and attracts more visitors. You spent a lot of money on the booth – Lights [...]

Expand Team at the 2017 Speedpro Conference

Expand was pleased to attend the 2017 Speedpro Imaging Franchise Conference in Denver, CO last week. Thank you to everyone who came by Booth #507 to say hello to the Expand team! Our goal at the event was to provide people who stopped by our booth with information about our portable and module event displays for [...]

Reseller Tip #6: Embedding Expand Videos

We hope you had a chance to read our most recent reseller tip about embedding Expand brochures...and our other Expand Reseller Tips! Today's helpful tip is about embedding Expand videos from the Expand reseller site. Read below to learn how to embed Expand videos into your own website... Tip #6: How to Embed Expand Videos We have a [...]

Customer Success Story: 20 Expand Fabric Lightboxes used for Paris Exhibition

Expand's backlit fabric displays create an illuminated visual that stands out and guides the viewer's focus back to the message. We are pleased to share our latest customer success story involving our backlit displays. Dominique Perrault Architecture (DPA), a famous French architecture firm, used 20 Expand fabric light boxes for a big exhibition in Paris. [...]

New Expand GrandFabric Features in DisplayBuilder

We hope you had a chance to read our previous blog posts about using the Expand DisplayBuilder to help close Expand GrandFabric sales. We recently added even MORE features that you can add to your 3-D Expand GrandFabric rendering in DisplayBuilder, including different frame sizes, shelves, and roofs! Read below to learn more about these [...]

Celebrating 20 Years of the Expand QuickScreen 1

We are pleased to celebrate the 20th anniversary of the Expand QuickScreen 1, the world's first retractable banner stand display! Since making its debut in 1997, the Expand QuickScreen 1 has set the standard for retractable banner stands. While many roll-up displays may look similar, they pale in comparison to Expand's quality. To celebrate 20 years of [...]

Ensuring Quality in Our Manufacturing Process

At Expand, we design and manufacture the majority of our products in-house at our own ISO 9001 certified manufacturing facility. The Expand corporate office is located in Stockholm, Sweden with sales offices in the U.S., U.K., France and Germany. We have manufacturing in U.S., Sweden and China. We met up with Jari Kekkonen, Chief Technology Officer (CTO) [...]

What’s in store for Experiential Marketing Spending in 2017?

With the new year upon us, your customers will be deciding how to spend their 2017 marketing budget, so its import to know what will happen with experiential marketing in 2017. Until now, there hasn't been a way to get an accurate estimate of experiential marketing budgets. However, the Event Marketing Institute recently released The [...]

It’s All About the Experience – Jeff Provost

Jeff Provost is the Executive Director at the Exhibitor Designers & Producers Association (EDPA) and the founder of PRO Management, LLC., an association management company headquartered in Westport, CT. EDPA is a member-based not-for-profit whose purpose is to provide education, leadership and networking for the advancement of its members and the exhibition industry. EDPA provides [...]

5 Tips for Exhibitors – Make Your Next Event a Success!

What do you need to think about when planning your next trade show or event? How do you create the right conditions to be successful? What goals to you need to set? We have developed 5 tips for setting clear goals that can help you evaluate your efforts... 1. Start Early To get the most [...]

Happy New Year from Expand

Happy New Year from Expand! We would like to wish you a safe and happy holiday. Our East and West coast U.S. Expand offices will be closed on Monday, January 2nd in observance of the holiday. We'll be back on Tuesday, January 3rd. For existing orders, UPS will NOT ship on Sunday, Jan. 1, 2017 (New [...]

Expand Tips – Draw a Crowd in a Small Space with Table Top Displays

Table Top Displays are a great way to draw a crowd in a small space. Many companies don't consider using table tops, because they think they need a bigger, flashier display to grab their audience’s attention. However, if set up correctly, a table top can grab attention just as much as a bigger display does. [...]

Expand Tips from the Experts – Paul Filart

Hi, my name is Paul Filart and I'm the Expand Account Executive for the Pacific Northwest. In our line of work in sales and marketing, credibility is everything. Read my post about how the success of a sales professional is hinged on credibility and the importance of selling products that are trustworthy, reliable and dependable. [...]

Expand Tips from the Experts: Evaluating Trade Show Participation

Hi, my name is Susan and I am part of the Marketing Department at Expand. My last post discussed how to get people to your booth by getting it to stand out against the competition. Today, I'd like to talk about how to evaluate trade show participation from the event. Read my current post to [...]

Expand Tips from the Experts – Jeff Pfalz

Hi, my name is Jeff Pfalz and I'm an Expand Account Executive based out of Cincinnati. One of the most important parts of being a sales person is in-person cold calling. Read my post about the importance of meeting with a company's decision maker in person and a helpful strategy that I use to be [...]

Happy Thanksgiving from Expand!

Happy Thanksgiving, everybody! As a reminder, our Expand offices on the East and West coast will be closed on Thursday, November 24th and Friday, November 25th. For existing orders, UPS will be shipping and in transit on Wednesday, November 23rd. However, UPS will NOT ship on Thanksgiving Day. View UPS Schedule. We will be back [...]

Expand Tips from the Experts – Alan Conley

Hi, I'm Alan Conley, an Expand Account Executive. We're getting to that time of year where the weather can get nasty. At least on the East Coast! With winter coming, it’s extremely important to have display setups that are weather proof and wind resistant. Expand has a full product line of outdoor event displays. Read [...]

Expand Tips from the Experts – John Blackburn

Hi, my name is John Blackburn and I'm an Expand Account Executive for the southern Midwest region of the United States. Expand has a remarkable and intelligent product line that is designed to be impactful, yet simple and elegant. Value is second to none. In this post, I touch upon the importance of brochures and [...]

Expand Tips from the Experts – Brad Gende

Hi, my name is Brad Gende and I'm an Expand Account Executive located in Chicago. We live in a world where people are constantly communicating with each other and the main driver of this communication is social media. In today's environment, it’s important to promote your business on social media, while continuing to communicate through [...]